In a big win for San Antonio’s technology industry, a Swedish company is buying Pathwire, an email delivery platform spun off from Rackspace, for $1.9 billion.
Sinch AB, based in Stockholm, Sweden, announced last week that is acquiring Pathwire and its Mailgun, Mailjet and Email on Acid products, used by more than 100,000 developers and marketers.
Sinch
is paying $925 million in cash and 51 million in new shares in Sinch. The
acquisition bosts Sinch’s customer base to more than 180,000 and its revenue to
$2.3 billion a year with 4,000 employees.
Pathwire
provides an email platform for transaction and marketing email. Its customers
include Lyft, Microsoft, DHL and Kajabi.
“Sinch and
Pathwire are a natural fit: both companies have built their businesses around
product excellence, a commitment to positive results for our customers, and a
focus on clear, measurable outcomes. I’m proud of what the Pathwire team has
accomplished, and I’m tremendously excited about this next step on our journey
and the many opportunities we can unlock together,” Will Conway, Pathwire CEO,
said in a news release.
In February of
2017, San Antonio-based Rackspace spun out Mailgun, which raised $50 million. It
later became Pathwire with offices in San Antonio, Austin and San Francisco.
Originally, in 2012, Rackspace acquired Mailgun, a 2011 Y Combinator accelerator graduate.
It is the
biggest deal for a San Antonio-based technology company since Apollo Global
Management acquired Rackspace in 2016 for $4.3 billion and took the company
private.
Elon Musk, CEO and Founder of Tesla at the company’s annual shareholder meeting held at the Austin Giga Texas factory Thursday afternoon
Tesla is moving its headquarters from Palo Alto to Austin.
Elon Musk, Tesla Founder and CEO, made the announcement at Tesla’s 2021 shareholders meeting, which was held in Austin at Tesla Gigafactory under construction in eastern Travis County and broadcast on YouTube. In July of 2020, Musk announced plans for its $1.1 billion Giga factory that will make Cybertrucks, Semi, Model 3, and Model Y electric vehicles. The plant is located on 2,100 acres at SH 130 and Harold Green Road.
“Just to be clear, though, we will continue to expand our activities in California,” Musk said. “This is not a matter of Tesla leaving California. Our intention is to increase output for Fremont and Giga Nevada by 50 percent.”
The site in California is packed and it’s landlocked and it’s tough for employees to afford houses in California, Musk said.
“There is a limit to how big you can scale in the Bay Area,” he said.
Austin has attracted other large corporate headquarters from California including Oracle and Zoho Corp. And HP recently announced plans to relocate its headquarters to Houston.
The Texas Giga factory has a lot of room for expansion. It is located five minutes from the airport and 15 minutes from downtown, Musk said. Tesla intends to scale the Texas plant even more than its California operations, he said. The plant will make the Cyber Truck and an All-Terrain Vehicle as well, he said.
“We’re going to create an ecological paradise right here on
the Colorado River,” he said. “It’s going to be great.”
In the 12 months that ended in September, Tesla has delivered 800,000 vehicles to customers, started new production lines in Shanghai, constructed two new Giga factories on two continents including the one in Austin, said Robyn M. Denholm, chair of the Tesla board. Tesla makes the Model S, Model X, Model 3, Model Y, and Roadster.
And during the last 12 months, Tesla has helped shift the
public’s perception of electric vehicles, Denholm said.
“By 2030, Tesla is aiming to sell 20 million electric vehicles per year and deploy 1500 gigawatt-hours of energy storage per year,” Denholm said. “Our mission is clear the automotive sector and the energy sector have to become fully electric.”
Tesla has been hampered by supply chain woes like many
manufacturing companies. That means it hasn’t been able to bring new products
online, Musk said. Cyber truck production should begin next year, Musk said.
And supply shortages should be fixed by 2023, he said.
Production will start in Giga Texas this year, but it will not reach high volume production until next year, Musk said. Tesla’s long-term competitive advantage will be its manufacturing operations, he said.
Over time, all manufacturers will make electric vehicles and eventually will make autonomous vehicles, Musk said.
Tesla is open to licensing its autonomous vehicle technology
to other manufacturers because it will make roads safer and save lives, Musk
said.
“Our goal really is to make the cars as affordable as
possible,” Musk said.
Problems with the supply chain shortages of parts and chip shortages have led to price increases recently, he said. But eventually, the prices will come down, he said.
“We are going to need a lot of batteries,” Musk said. Telsa
is telling suppliers as many as they can make, Tesla will take, he said.
Solar and wind-generated electricity and battery storage are key to a sustainable future, Musk said.
Musk said he was in Austin during the blizzard that hit last
February. He was staying at a friend’s house with no electricity, no heating,
no power, no Internet He said he couldn’t even get to a food store. It went on
for several days, he said.
If he had the Tesla Solar + Powerwall, he would have had
lights and electricity and if he had Starlink Internet, he would have had
Internet too, Musk said.
“If doomsday comes, it could be helpful,” he said.
Tesla has a number of projects in Texas with the energy grid system, including a 100-megawatt energy storage facility in Angleton, Texas, about 40 miles south of Houston in Brazoria County. Tesla is working with the Electric Reliability Council of Texas, ERCOT, on other major installations as well, he said. Tesla’s battery technology can regulate energy usage efficiently and store a supply for times of peak demand, he said.
“If there had been Tesla megapacks here during the blizzard, the power would not have gone out,” Musk said.
In addition to energy and the Giga Texas plant, Tesla is launching discount car insurance in Texas next week, Musk said. Telsa currently offers car insurance in California since 2019. It is only available to Tesla owners. Musk said Tesla plans to enter other markets and roll out nationwide next year, but that it’s a cumbersome process getting regulatory approval state by state.
Musk moved to Texas last December after selling his houses in California. His other company, SpaceX, has a rocket factory and launch facility called Starbase near Boca Chica, in South Texas. SpaceX also has a Rocket Development and Test Facility in McGregor, West of Waco. SpaceX recently announced plans to build a $150 million rocket plant at the site, according to the Waco Tribune.
Another Musk venture, The Boring Company, also moved to Austin. The Boring Company is reportedly in talks with the cities of Austin and San Antonio to build a tunnel between the two cities – a stretch that spans about 75 miles and would create an even bigger tech region, according to a report in Auto Week.
In addition to Musk, Billionaire Joe Lonsdale, who is friends with Musk and worked with him at PayPal, moved 8VC to Austin last year and has big plans for developing the central Texas region. And Billionaire Jim Breyer, founder and CEO of Breyer Capital, also moved here and he has invested in dozens of Austin-based ventures.
Banyan Water, a water management system, seeks to save companies money and conserve water.
Gillan
Taddune, Banyan Water’s Chief Executive Officer, recently spoke with Silicon
Hills News on its Ideas to Invoices podcast about how companies and institutions
should be monitoring their water usage to detect leaks and other problems
before they get out of control.
“Water
conservation and water scarcity is, in my opinion, the most critical resource
issue of our time and Banyan is out to help companies deal with that issue,”
Taddune said.
Austin-based Banyan has created a software-driven platform geared to enterprises to let them know how water is being used on their properties so they can see how to reduce usage and costs, Taddune said.
A
World Health Organization report estimates that one in three people on the
planet currently lack access to safe drinking water, and it’s not just a
third-world problem, access to clean and safe water has increasingly become a
problem in the United States. And a few weeks ago, Banyan Water released its
2021 WATER Report analyzing costly water mismanagement and historic droughts.
“This
isn’t a problem that is in a developing country somewhere that isn’t affecting
a lot of the United States,” Taddune said.
While
it’s a problem in a lot of other countries, it is also a critical issue right
here in the United States as well, Taddune said.
“At
the macro level, it’s estimated that 36 percent of the states in the United
States are experiencing some sort of drought,” Taddune said. That data comes
from the Palmer Drought Index, she said.
In
conjunction with that, the U.S. has a very severe underlying water
infrastructure problem where the pipes that are used to transport this critical
resource into cities, homes and businesses is very outdated, she said. And it’s
estimated that water main breaks occur every two minutes across the country and
that leads to about six billion gallons of water lost each day, she said.
Those
are macro trends contributing to the water scarcity issue in the United States,
Taddune said.
“And then if you look at the micro-level of what’s happening, we’re seeing reduced rainfalls, we’re seeing rates go up consistently, which, by the way, I think is a good thing, especially in the South,” Taddune said. “What we are seeing is every commercial property experiences a lot of leaks on their property that if that goes undetected can lead to a lot of waste as well.”
Banyan
Water has been outlining these critical data points for businesses so they can
see that water loss is a risk and they can change their operations to both save
money and save water, she said.
Banyan Software detects anomalies in water usage for businesses in real-time to prevent astronomical bills from leaks that gone undetected, Taddune said. Its system has sensors and can flag leaks in real-time and send alerts to customers and do automatic shutdowns if it finds leaks more than 10 gallons per minute in the system. It also maps each property and provides data on how many assets it has and how much water it needs.
Banyan
Water recently released a report announcing it has saved 4 billion gallons of
water for enterprises since its inception, with 530 million gallons conserved
and $36 million in asset value created in 2020.
Banyan
saved one customer in California 80 percent on its water costs, Taddune said.
Multi-family market, corporate
campuses, and schools are also big customers of Banyan Water, Taddune said. At
HP, Banyan implemented its system and has saved HP more than 3 million gallons
of water and a 42 percent reduction in usage, she said.
Banyan Water, founded in 2011, has raised $6.5 million in funding to date, according to Crunchbase. The company is most likely going to raise its Series B round next year, Taddune said.
FemTech, which includes everything from menstrual products
to telehealth services, is an industry that growing rapidly globally.
Austin Startup Week hosted a panel discussion Wednesday with innovators from across the country to talk about telehealth services and the FemTech industry.
Women’s telehealth is bridging the gaps of access, said
Shawna Butler, a registered nurse, who introduced the panel.
“There is a growing
awareness of health disparities and of health inequities across all of our
health indicators but especially when we start looking at women’s health and
women’s healthcare,” she said.
The panel discussion included Dr. Brittany Barreto, host of FemTech Focused podcast, who served as moderator. The panelists included Sigi Marmorstein, CEO and Founder of BabyLiveAdvice, telehealth consulting services in Los Angeles, Kiki Freedman, Co-founder and CEO of Los Angeles-based Hey Jane, a virtual clinic that offers access to abortion pills and care, and Dr. Fahimeh Sasan, Kindbody’s founding physician and an obstetrician-gynecologist in New York.
The FemTech market is estimated to be valued at $1.2 trillion globally by 2027, according to FemTech Landscape research report, spearheaded by Barreto. And as of July 2021, the report found 657 active women’s health companies globally. And about 20 new companies are added every month. And 80 percent of them are led by women.
And while FemTech deals are getting money, they are not
getting enough, according to the data. In the first quarter of 2021, 22 deals
in the FemTech category attracted $418 million in investment, but that
represents only 3 percent of total digital health funding during the same
period, according to S&P.
The Austin Startup Week panel also discussed Texas’ new law, SB 8, that bans abortions at six weeks with few exceptions. The law also includes rewards for people who turn in women who break the law.
A group of Austin-based startup tech leaders have spoken out against the law while big tech companies have remained silent, according to a Bloomberg news article recently. And a movement, Don’t Ban Equality, details the damage the law is doing in attracting and retaining female talent to Texas as well as its overall economic impact.
“Existing restrictions to abortion care as of 2020 in Texas already cost the state over $14 billion annually in economic losses,” according to Don’t Ban Equality. “Even before SB 8, a new report by Oxfam America ranked Texas as the 48th best state for working women in 2021, making it the fourth-worst in the country.”
Texas is among the states that were already considered to be hostile toward abortion rights, according to the Guttmacher Institute. It reports that in 2021, 90 abortion restrictions have been enacted this year.
But while that is going on, Hey Jane, an online telehealth startup aimed at providing abortion pills and care to women, raised $2.2 million in August. Hey Jane, which launched this year, operates in California, New York and Washington.
Telehealth abortion access was not legal in Texas before SB 8, Freedman said. Regulation needs to change in Texas to make access available, she said.
Kindbody, fertility and family planning clinics with 12 locations nationwide, which does in-person and virtual care, recently raised $62 million in Series C funding, bringing its total capital raised to $122 million.
The market for fertility and family planning services is underserved because the costs have been so high, said Sasan. A lot of obstetrics care can be done through consultations online, Sasan said.
“We really marry virtual and in-person treatments,” she
said.
Telehealth is where it is at right now, said Marmorstein,
CEO and Founder of BabyLiveAdvice.
Most people have cell phones, and the cost of data has gone down dramatically, making online care more accessible to more people, Marmorstein said.
In 2009, it cost $15 to $16 for a telehealth appointment and
now it’s just cents, she said.
“That allows us to do more for less money,” she said.
The COVID-19 pandemic also led to the adoption of telehealth care services among pregnant women and doctors, even more, she said. That is greatly needed, because women often get information from unreliable sources like Facebook, Google, and chat rooms with other women, she said. Telehealth allows them to get better information from doctors, she said.
Telehealth access to abortion became a mainstream option during
the COVID-19 pandemic, Freedman with Hey Jane said.
The pandemic unlocked more data on the safety and treatment
of telehealth services like abortion treatment, she said. That added to the
growing pile of evidence that telemedicine abortion is safe and effective, she said.
That data is going to lead to regulatory changes, she said.
The pandemic also highlighted the need for more telehealth services to new moms. There’s a lot of care given to women before they give birth, but very few visits following the birth, Sasan said. The six weeks after giving birth has a lot of risks for women resulting from seizures, bleeding, and postpartum depression, she said. Telehealth gives the doctor access to the patient after birth more often and from their home and that can prevent some major health problems, Sasan said.
In addition, telehealth can address mental health issues for women even better than in-person care and has been going on even longer than medical health, said Marmorstein, with BabyLiveAdvice.
Online postpartum support groups have grown from 40 a month to more than 300 a month and they are all full, Marmorstein said. And it’s not just for women, many men also participate, she said.
Telehealth also evens the playing field to give women access
to healthcare, Freedman said.
With telehealth abortion access through Hey Jane, women no longer have to drive hundreds of
miles to get an abortion, she said. Through telemedicine, Hey Jane can give 24-hour support and
women can reach out at any hour for help, she said.
There are states with only one maternity ward serving millions of moms creating maternity desserts, said Marmorstein. Because of COVID, the U.S. lost 33,000 OB GYNs who left the field, she said. And the situation is getting even worse, she said. Telemedicine can fills some of those needs, she said.
U.S. Venture Capital is on pace to double from last year’s
record levels of $156.2 billion invested in 12,254 deals nationwide, according
to Pitchbook-National Venture Capital Association Venture Monitor data.
Already, at the end of the first quarter of 2021, 7,000
companies have raised more than $150 billion in funding.
“2021 is definitely going to be a record year and blow past last year,” said Eric Engineer, venture partner at S3 Ventures. He led an online panel discussion on fundraising with Austin-based VCs during Austin Startup Week on Tuesday afternoon. First, Engineer showed a series of slides highlighting the tremendous deal flow, company relocations, and venture capital coming into Texas and Austin.
Texas is also on pace to surpass its all-time highs in
venture capital raised by companies, which topped $6 billion in 2000, at the
height of the dot com frenzy, Engineer said. Last year, companies raised $4.8
billion in Texas and so far, this year, they have raised $4.6 billion, of which
$2.6 billion has gone to Austin-based companies, he said.
But Kerry Rupp, general partner in True Wealth Ventures, which is raising its second $30 million fund targeted at investing in startups led by women, pointed out that women and people of color are still not seeing an increase in investment.
“Despite the increase in attention to women-led companies, because that’s what we focus on, the data actually shows that it is at an all-time low in terms of the percentage,” Rupp said. For five to ten years, the percentage of overall venture capital women-led founders receive has been around two to three percent, she said. It hit an all-time low of 1.8 percent during the pandemic in 2020 and it is hovering at around 1.9 percent, Rupp said.
“The dollars are growing, but the percentage of women
getting funded is not better and that’s even more true for minorities,” she
said. “If you are a woman entrepreneur or a minority entrepreneur, it still
requires more hustle, strategy, etc.”
Texas is the fourth largest market for venture capital investment nationwide behind Massachusetts, New York, and California. The bulk of the investment dollars go to the top three markets with Texas getting about 10 percent of it, said Tom Ball, general partner of Next Coast Ventures. That just leaves a lot of room for growth, he said.
“While we are at $4.2 billion, as my real estate friends
like to say, we’re still in the very early innings of this,” Ball said.
The rate of ascendancy for Texas seems much greater,
compared to the rest of the country, said Krishna Srinivasan, managing partner
with LiveOak Venture Partners.
“We get a disproportionate level of attention in the market,” Srinivasan said. It’s led to a migration of capital and talent, he said. LiveOak Venture Partners’ portfolio companies are getting discovered much easier for follow-on financing since Austin is such a hot market, he said.
“The change here is much better compared to many of the
other markets,” he said.
In addition to the startups, big tech keeps adding tens of thousands of jobs with the relocation of Oracle’s corporate headquarters to Austin, and HP moved its corporate headquarters to Houston.
Austin has also seen a slew of new projects such as Elon
Musk’s new Tesla Cyber truck plant that is expected to employ as many as 10,000
workers. Apple is also finishing up its billion-dollar campus expansion in
Austin. Google has announced plans to invest $40 million in Texas this year,
according to Engineer’s data on his slides.
And SpaceX is building a manufacturing facility in Austin.
Samsung is also hiring 40,000 people, primarily in Texas and
Australian-based Canva, valued at $15 billion, is expanding in Austin.
The rate and pace of everything is accelerating in Austin,
said Kip McClanahan, general partner of Silverton Partners.
“Texas, in general, and Austin, in particular, is as wild
and wooly as we’ve ever seen,” McClanahan said.
Deal size has also taken a big step-up, moving from an average $8 million funding deal in 2016 and 2017 to $12 million in 2018 through 2020 and jumping up to $21 million in 2021, according to Pitchbook-National Venture Capital Association Venture Monitor data.
In Texas, round size is also expanding especially with
Series B funding reaching $37.1 million, up 283 percent from 2017’s $9.7
million. Series A funding rounds have grown to $10.6 million, up 42 percent
from 2017’s $7.5 million. And seed-stage funding rounds have grown to $3.3 million
in 2021, up 93 percent from $1.7 million in 2017.
In 2021, two locally backed companies have had initial public offerings: Alkami, backed by S3 Ventures and Wild Basin, in April, and Disco, backed by LiveOak Venture Partners, in July.
In addition, Texas has five startups that have reached unicorn status this year, meaning they are valued at more than $1 billion. They are EverlyWell, The Zebra, Firefly, Axiom Space, and Workrise.
Another Texas trend is there is more local venture capital than ever, Engineer said. Some of the recent firms to move into the Austin market include 8VC, Breyer Capital, Mithril, Sapphire Ventures, Firebrand, Capstar, Moneta Ventures, CAVU Venture Partners, and Trust Ventures. There is $25 billion worth of assets under investment in the Austin area, according to Engineer’s research.
And it doesn’t look like it’s going to slow down, Ball with Next Coast Ventures said. The quality and quantity of deals are high, and the market is competitive, decisions are being made faster and that’s good for entrepreneurs, he said.
COVID slowed things down initially but that didn’t last, said McClanahan with Silverton Partners. Work from home arrangements, Zoom, and telecommuting have led to higher productivity and efficiency with its portfolio companies, he said. They spend less time traveling and more time getting work done, he said.
“We see our portfolio, on the whole, performing
significantly better,” he said.
Everyone has become more pragmatic about having disparate
teams and not having everyone under the same roof, Srinivasan said. Large
companies have demonstrated how they can be successful operating on a remote
basis and early-stage companies can do that as well, he said.
The 11th-annual Austin Startup Week takes place Monday through Thursday this week.
The Monday women in technology event, however, was rescheduled because of outages on the Internet throughout the day, according to event organizers.
Because of the COVID-19 pandemic, the event is primarily taking place online, although some in-person happy hours and other events have been scheduled.
The virtual event is taking place in a venue called Hopin. The event is free to attend but requires registration.
Tuesday morning, Austin Startup week kicks off with Open Coffee from
9 a.m. to 10:30 a.m. at Mozart’s Coffee Roasters. The networking event is being
held on Mozart’s open-air deck.
The entrepreneurship 101, product design, AI and data science,
new to Austin and fundraising tracks all kick off on Tuesday.
One of the highlights is a panel of local venture capitalists talking about “Texas Startup Fundraising in 2021: A Record-Breaking Year.” That discussion takes place from 12:30 p.m. to 1:15 p.m. Eleven years ago, Austin companies that closed deals worth a few million dollars made headlines. Now Austin-based startups are regularly closing funding rounds in the tens of millions and some have closed deals worth hundreds of millions.
Another interesting discussion takes place on Tuesday in the New to Austin Track with “Why I Moved My Company to Austin” featuring Brandon Cates, CEO of Ametrine, Amy Sun, Founder of Daylight, Nicole Cardoza, founder and CEO of Reclamation Ventures and John Henry, Co-CEO of LOOP. Joshua Baer, founder and CEO of Capital Factory, is leading the panel.
On Wednesday, the space track, which is new this year, kicks off. So do the marketing and branding, developer, and mental health and wellness tracks.
On Thursday, the IP, sales and biz development, legal, HR,
talent and culture and social impact tracks take place.
One thing that is different this year is that Austin Startup Week doesn’t have a traditional startup crawl. The startup crawl has been one of the most popular events where people visit multiple tech startup headquarters during an evening of drinking beer and networking.
Jacqueline Hughes and Joshua Baer started Austin Startup Week in 2011 and Silicon Hills News covered it. The event was much smaller initially and has grown steadily, like Austin, throughout the past decade.
MoToGo has a vision of a future where the delivery of goods is affordable, simple, secure, equitable, and sustainable, said David Ruth, CEO and Co-Founder of MoToGo, based in Austin.
The system includes a black metal box and a metal railing that affixes to the side of the house and it’s all controlled by a smart mobile phone. The system ensures for safe and secure delivery of a variety of goods including pharmaceuticals, Ruth said.
Ruth along with Roy Stedman, the company’s Chief Technology
Officer and Phil Chidester, Chief Solutions Architect, demonstrated the MoToGo
system at their booth at the MOVE America conference held at the Palmer Events
Center in Austin.
Founded in 2016, MoToGo has seven U.S. patents that have
been issued on the hardware and software behind the delivery system.
The business model is evolving, Ruth said. But right now, a subscriber, such as a pharmacy, could have 50 boxes a month and charge its customers for secure delivery of their pharmaceuticals, he said.
The MoToGo system relies on Internet of Things sensors to track the delivery box from store to the consumer and it even records when the box has been opened. It sends notifications to the sender and the receiver at every step, Ruth said. It communicates through cellular networks, he said.
In California, where marijuana is legal, the system could be
used for secure delivery of products, since delivery of products required
locked boxes, Stedman said.
The company is bootstrapped. The founding team previously worked at Dell and IBM and other technology companies in Austin. Ruth worked for IBM for 31 years before leaving to launch MoToGo.
A few weeks ago, LOOP, a new car insurance company, launched in Texas.
And now, LOOP has announced it has closed on a
$21 million Series A funding round co-led by Foundry Group and 01A, the fund of
former Twitter CEO Dick Costolo and COO Adam Bain.
The round includes participation from existing investors in Freestyle VC, Blue Fog, Uprising Ventures, and Concrete Rose, and new strategic investment from New Voices Fund and Earn Your Leisure. Rap icon and avid angel investor Nas also participated.
The Series A comes just nine months after LOOP closed on a $3.25 million seed-stage round of funding led by Freestyle VC.
The support of the investors allows LOOP to “fiercely
accelerate our growth” and expand its mission, John Henry, Co-Founder and
Co-CEO said in a news release.
“We are building a completely modern
architected insurance company, “ Carey Anne Nadeau, Co-Founder and CO-CEO said
in a news release.
LOOP moved to Austin earlier this year. They have more than 30 employees and plan to be at more than 100 in the next six months and 1,000 within a year, according to a previous interview with Henry.
LOOP, a public benefit corp., known as a B-Corp., doesn’t use credit scores, occupation or education in its underwriting. Instead, the company measures how users drive, paired with crash, weather, and traffic data.
“The result has been more equitable and
competitive pricing for millennials, renters, and immigrants who are often
burdened by student loans and consumer debt and are disadvantaged by legacy
models,” according to a news release.
This financing makes it one of the largest Series A rounds raised by a female founder or founder of color. LOOP plans to expand its coverage to an additional 10 states over the next 12 months.
Kristian Russell, Chief Executive Officer and Founder of Ferry
Electric mobility should exist for everyone, said Kristian Russell, Chief Executive Officer and Founder of Ferry.
That’s why he created Ferry.
“Upgrading your car with Ferry is as easy as upgrading your phone,” Russell said.
Ferry, based in Austin, uses an app-based platform to handle all the transactions of leasing an electric vehicle for 6 to 24 months at various prices. For example, the Polestar 2 EV, with an MSRP of $45,900 before the federal tax credit, can be leased through Ferry for $899 a month. The platform even offers a lease on an electric Vespa.
Ferry, founded in July, is launching soon, Russell said. Mayra Del Bello, former head of marketing at LiveOak Venture Partners, recently joined Ferry as its director of marketing. The Ferry team had a booth at the MOVE America mobility conference at the Palmer Events on Tuesday and Wednesday. The conference shined a spotlight on all the innovation going on locally, nationally, and globally on smart mobility including autonomous vehicles, electric fleet, and bus vehicles, and EVs for consumers as well as micro-mobility solutions such as electric bikes and scooters.
To lease a vehicle with Ferry, customers must have a driver’s license, pass a credit check, and provide a bank account or a credit card. The subscription includes the car, the charger, and 1,000 miles a month, as well as vehicle tax, title, and registration, and access to roadside assistance, according to the company’s website.
The big idea is to make EV ownership more equitable and accessible to greater numbers of people, Russell said. And with more EVs on the road, the impact on the environment of carbon emissions is greatly reduced. That creates a cleaner, better mobility solution for everyone, he said. And in addition to reducing emissions, electric vehicles can save drivers money on gas and maintenance.
Ferry is also working on a deal with Austin Energy to provide discounts to its employees to lease EVs through Ferry, Russell said.
In addition, there currently are state and local incentives for EV vehicle owners. The state of Texas’ light-duty motor vehicle purchase or lease incentive program provides drivers with rebates of up to $2,500. And Austin Energy’s rebates for EV charging include special rates on plug-in locations and rebates for installing a 240-volt charger.
Electric vehicle ownership is starting to increase in the U.S. As of 2020, nearly 1.8 million EVs were registered in the U.S., which has more than doubled in recent years, according to the International Energy Agency.
About 7 percent of all adults in the U.S. said they currently have an electric or hybrid vehicle, and 39 percent said they were very or somewhat likely to seriously consider buying an electric vehicle for their next car purchase, according to a recent Pew Research Center survey.
The team behind Ferry at MOVE America at Palmer Events Center in Austin
Benish Shah, a go-to-market strategist, specializes in growing companies via brand, revenue, and product.
She’s worked across tech, media, and consumer packaged goods. A licensed lawyer, she’s been published in Forbes, Refinery29, and more. She is also the author of two children’s books.
Shah co-founded and served as CEO of a fashion tech startup. She also served as director of marketing strategy at SAY Media, VP of Marketing at Raised Real, which was acquired by Once Upon a Farm, and head of product marketing at Refinery29.
Shah recently sat down with Silicon Hills News on the Ideas to Invoices podcast to talk about the startup ventures she’s been involved in and the lessons she’s learned.
She founded a legal startup to make legal services more
affordable.
“The hourly rate felt a little antiquated,” Shah said. “It makes
getting a lawyer almost inaccessible because you never know if something is
going to cost a few hundred dollars or a few thousand dollars.”
She worked on creating a model for lawyers to do flat rate
deals, which has become more common in the last decade, she said. Shah has
never left the legal field and has found that her law degree has helped her in the
various startup ventures she’s been involved in.
She left the legal startup to co-found a fashion startup,
which used crowdfunded projects to decide how many garments to make. The company
was way ahead of its time, Shah said.
“We were way too early on that concept,” Shah said. “It did
not take off the way we wanted it to.”
There’s a market for it now, Shah said.
“You can have the best ideas but you can launch them at the
wrong time,” she said. “And they won’t work.”
Shah is good at seeing a trend when it’s forming and not when
it’s happening. And when people invest, they look at a trend that is already happening.
“You have to know the trends that are appearing and then you
launch when the market is ready for them,” she said.
Many pioneers survive because they come from some kind of
backing that allows them to continue operations without going bankrupt, Shah
said.
More funding and opportunities are becoming available to women and people of color but only because people of color are tenacious and they’ve demanded changes, Shah said. They’ve taken a chisel to the concrete ceiling and the black community has been working on this for decades, she said.
“The breakthroughs that are happening are not actually breakthroughs, they are years of labor both emotional, physical, and financial from these communities that have gotten us to where we are,” she said.
There are a ton of new VCs and seed funds focused on under-represented
founders, but we don’t know yet what that means or how that is going to come
out, she said.
The traditional markers that many investors look for in entrepreneurs
are not always present with under-represented founders. They may not have gone
to an Ivy league school or worked in a particular job or industry. They may not
have an extensive network of well-connected friends and family members.
“When those markers don’t exist and that’s not what you’re
using to make a decision, that to me is a true breakthrough if you’re able to
do,” Shah said. “And that’s what I’m watching.”
Companies, firms, and organizations that have hired people of color also need to support them and make sure they are given the resources to succeed, she said.
Most recently, Shah moved from New York to Dallas to be
closer to her family. She also co-founded COVID Tech Connect, a non-profit that
raised more than $10 million in less than 6 months to help during the COVID
2020 crisis. The nonprofit organization raised the money to put tablets into
the hands of COVID-19 patients in ICUs across the nation so they could say
their last goodbyes to family members and loved ones.
Shah also launched the first-ever product marketing course at General Assembly to help more women get into the technology and product field.
For more, listen to the entire podcast, pasted below, or wherever you get your podcasts – available on Google play store, Apple iTunes, Spotify, PlayerFM, Libsyn, and more.