By far, 2020 was the busiest year for Homeward, an Austin-based home finance company.
“No one knew at the beginning of Covid what kind of a recovery it was going to be,” said Matt Thurmond, Homeward’s Chief Strategy Officer.
In fact, in March and April, there was a sharp drop in home sales and listings. But by May and June, people realized this pandemic was here to stay for a while, Thurmond said. That’s when people started shopping for homes with backyards, home offices, swimming pools, updated kitchens, game rooms, and other amenities that make living and working from home nicer.
As a result, Homeward saw a huge surge in business, Thurmond said.
And to help fuel its growth in late May, Homeward announced it had
secured funding of $371 million, including $136 million in equity and $235
million in debt. Norwest Venture Partners led the equity financing, with
participation by Blackstone Alternative Asset Management, Breyer Capital, and
existing investors, Adams Street, Javelin, and LiveOak Venture Partners.
Homeward has created a product that allows its customers to make
all-cash offers to secure their next home before selling their existing home. The Homeward
Cash Offer eliminates the financing, home sale, and appraisal contingencies.
The company plans to use the funds raised to open
additional markets. It currently serves homebuyers in select markets in Texas, Colorado,
and Georgia.
“We
anticipated cash offers becoming standard a few years ago — sellers prefer cash offers
because they are much more certain to close,” Homeward Founder and CEO Tim Heyl
said in a news statement. “We designed our cash offer in a way that enables real estate
agents to make every buyer a cash buyer. Our instincts were right — that’s
obvious from the tremendous demand we’re seeing today.”
Homeward works with real estate agents to
complete the sales. It has partnered with Realty Austin, a brokerage team of
more than 570 agents.
“Customers find a home they love, and we buy it,” Thurmond said. “We
hold it. Then they can buy it back from us when they sell their house.”
That solution came from problems Heyl, a top real estate agent in
Austin, encountered when he was closing deals. Buyers often couldn’t buy a new
home until they sold their old home. So, he created Homeward to provide a
solution.
Homeward also has its own in-house mortgage and title companies
to handle the entire transaction. And the company is hiring across all
divisions, Thurmond said. It grew from just 20 employees a year ago to 220
today and it expects to be at 500 by the end of this year, and 1,000 in 2022,
he said.
All Homeward employees are working remotely, Thurmond said. They
have the option of going into the office, he said. But the office has become
more of a perk, he said.
When the Covid-19 pandemic struck last March, initial bookings to
rent Recreational Vehicles plummeted but that didn’t last long.
“Covid was a big, big spike for the company,” said Jeff Cavins, Outdoorsy’s co-founder and CEO. People realized they could quarantine in RVs and maintain freedom of movement in a controlled environment, he said. As a result, RV sales and rentals are at all-time highs, he said.
A record 20 million people visited Outdoorsy’s RV and outdoor travel marketplace last year and 89 percent of the renters were from Generation Z or Millennials, Cavins said. Today, more than 11 million U.S. households own an RV, according to the RV Industry Association.
“The upswing in RV ownership over the last 10 years is driven by strong interest from younger individuals and families who live an active outdoor lifestyle and Baby Boomers who are entering retirement,” according to the association. That trend only strengthened during the Pandemic because work-from-home arrangements encouraged more people to move and a shortage of houses also prompted people to look for alternative home arrangements like RVs, Cavins said.
In addition, there are thousands of people running businesses on Outdoorsy running mobile bed and breakfast businesses. In fact, one businessman in Atlanta made $8.2 million on Outdoorsy renting out RVs, Cavins said. And a 28-year-old woman in California earned $2.2 million last year, he said.
Outdoorsy’s marketplace is open to anybody that has an RV –
anywhere in the U.S. and Canada. Among its most popular rentals are Class C RVs
which have a bunk over the cab that are popular with families and Class B RVs
which are camper vans popular with couples.
The most popular destinations include anything in the Southwest,
Cavins said. Colorado, Utah, Nevada, and Montana are popular destinations for RV
rental customers, he said. It also changes with the weather, he said. Florida
is popular in the Winter.
The nomadic life seems to suit the Lone Star State. Texas is the
number one market for RV purchases in the world, Cavins said. That makes it a
great home base for Outdoorsy, which moved its headquarters to Austin in 2018.
And to further fuel growth in the RV industry, Outdoorsy announced Thursday that it has raised $120 million in equity and debt financing. To date, the company, founded in 2015, has raised more than $220 million.
Outdoorsy has 90 employees in Austin and 105 overall in Texas.
The company has a total of 250 employees and is hiring.
Outdoorsy’s $120 million raise includes a $90 million private placement equity round led by Moore Strategic Ventures, ADAR1 Partners, Monashee Capital, SiriusPoint, and Convivialite Ventures, the corporate venture group of Pernod Ricard, with participation from existing investors Altos Ventures, iAngels, and Greenspring Associates. Pacific Western Bank provided the $30 million debt facility.
Outdoorsy Launches Roamly
Outdoorsy plans to use the funds raised to scale its operations and to drive growth and expansion of Roamly, its insurtech business.
“Roamly’s digital annual insurance product recently came out of
beta in the U.S.” Cavins said.
Outdoorsy created the product in response to a problem its
customers encountered in the RV rental industry. RV owners couldn’t get their
insurance companies to cover their RVs when they rented them out to others
because the insurance industry doesn’t view the RVs as commercial vehicles,
Cavins said. So Outdoorsy created an insurance product for RV owners who want
to rent their RVs to others on Outdoorsy’s marketplace.
“Roamly is insurance that moves with you,” Cavins said. “It’s a
very unique insurance product.”
The world of RVs is viewed by the insurance industry with a unique classification like jet skis or snowmobiles and it basically considered a toy, Cavins said. And so, they don’t want them commercialized, he said.
“We’ve solved this problem,” Cavins said. “We’ve been working on
it for over three years.”
Outdoorsy plans to expand Roamly’s market in the U.S. and Canada and
launch Roamly in Europe, Cavins said. It will also aid in the expansion of
Outdoorsy’s new accommodations venture with Collective Retreats, he said.
Earlier this month, Outdoorsy announced it is expanding its outdoor experiences
portfolio by partnering with outdoor luxury accommodations operator Collective
Retreats. The companies will work jointly to build a suite of offerings
designed to cater to road travelers and guests looking for an elevated outdoor
accommodation experience. For example, Collective
Retreat specializes in “glamping” or high-end camping experiences with good
food and wine and champagne in places like Vail, Aspen and Governor’s Island,
New York. Outdoorsy will offer its customers access to Collective Retreats
services like good food and wine. It will blend glamorous camping with RV
camping in select locations.
By Kenny Tomlin, Founder and Executive Chairman of AnthemIQ
It’s difficult to believe that the Commercial Real Estate (CRE) industry has continued to operate in essentially the same manner the past 15 years, considering how much technology has advanced and significantly improved most industries. Yet, even the most technically savvy brokers still run their business through a combination of PDFs, Excel spreadsheets, text messages, and email.
One of the primary reasons the CRE industry hasn’t modernized their method of working is because the solution simply hasn’t been there to drive change the way it has for other industries — for example, when a tenant rep broker reviews commercial options for new clients (tenants) looking to lease space, it is a very manual and time-laborious process spread out over many tools and tasks with disparate data having to be pieced together into a word doc or pdf that is non-dynamic with poor usability. Let’s break this down in very familiar terms. Now, imagine that Amazon was merely an online catalog of what could be purchased instead of the super powerful commerce and transaction engine it offers today. Remember what catalog shopping used to be like? Frequently, the price of the item wasn’t included and only a short description and a few photos were provided. The purchase process was often a nightmare as well and might have included contacting the seller to receive pricing, availability, and shipping costs. What a pain!
Out with the Old: Wheel-Reinvention
is a Must
Stepping back into the past is a good way to understand how tenant rep brokers utilize the primary data source in most of today’s CRE transactions. The traditional and generally accepted tactics in today’s CRE pipeline give those involved in the process a general but woefully incomplete view of available options. What results is a dysfunctional and disconnected flow of emails and phone calls between the tenant rep, broker, and the leasing agents, who put together a market survey for the tenant. It sounds like it might be comprehensive, but it is literally just a very long and tedious PDF list of available commercial spaces that are potential options for the tenant to consider.
The slow, laborious and not at all future-forward CRE transaction process continues with the tenant rep preparing to email his or her client the aforementioned “market survey” along with a spreadsheet of financial metrics and links to something like a Dropbox that contains the leasing agent’s marketing flyers, floor plans, and property photos. Imagine how much time is wasted going back and forth between the tenant and tenant rep with these static documents, amongst multiple stakeholders responsible for the leasing decision.
CRE Transactions for the 21st
Century and Beyond
So, how can we reinvent the wheel? What if the CRE industry stepped into the 21st century with technology that creates a centralized platform that benefits all stakeholders (tenant, tenant rep, leasing agent, and landlord)? The results would be astronomical. Gone would be the days of back-and-forth emails, tedious Excel spreadsheets, and pointless PDFs. The whole process would be expedited, meaning clients and landlords would be much happier as tenant reps and leasing agents close more deals.
Think about it. Enhanced technology that streamlines CRE transactions would bring speed, convenience, transparency, and personalization to the transaction process. It would be like the Uber of the CRE world — using it would bring that “aha!” moment where one stops to think “why hasn’t it been done this way all along?”
But, is the global CRE business community ready for this type of disruption? Put bluntly, YES. With the right technology, every CRE transaction would be easier than it currently stands. Technology has been adopted into nearly every aspect of the human experience, so it’s finally time for CRE industry professionals to wake up and keep up — what do they have to lose?
Editor’s note: This is a Guest Article Contribution to Silicon Hills News
SKU, the consumer packaged goods accelerator, along with Naturally Austin, have selected ten companies to participate in its SKU M/O track that focuses on diversity and inclusion.
The accelerator provides
education and mentorship to diverse founders. It’s a combination of Naturally
Austin’s Fellowship program and SKU’s accelerator curriculum.
Cognite, an industrial software as a service company that has its U.S. headquarters in Austin, announced this week that it has closed on a $150 million investment round.
That funding round values the company at $1.6 billion, earning the company’s unicorn status.
TCV, a private equity firm, led the round in Cognite, founded in
2017, which is based in Oslo, Norway. Cognite opened its North American business in
2019 and has grown to over 40 people, with more than half of our
employees in Austin.
TCV has a broad network and
expertise in successfully scaling technology companies, including Netflix,
OSIsoft, Splunk, Airbnb and Spotify.
“Cognite is building the future by redefining modern industrial data management,” Jake Reynolds with TCV said in a news release.
Cognite has
products in data and artificial intelligence which help companies run their
operations more effectively. Its customers include bp, Saudi Aramco, Alfa
Laval, Statnett, and Mitsubishi.“Cognite
is on a strong trajectory to help transform industry, and since our founding
four years ago,
we have managed to attract top global talent, and partner with top industrial
companies to accelerate modern industrial data management worldwide,” John
Markus Lervik, CEO and co-founder of Cognite, said in a news release.
Cognite continues rapid
expansion with over 500 employees across offices in Europe, the United States, Asia, and the Middle East.
Austin-based Hearth, a financial platform for home improvement contractors, announced this week it has raised $23 million.
Human Capital, a San Francisco-based venture firm, led the Series
B funding round.
Other investors include 8VC, Suro Capital, Jay Levine, Barry
Sternlicht, and The Chainsmokers.
To date, Hearth, founded in 2018, has raised $51 million. Previous investors include 8VC, Founders Fund, and Goldcrest Capital.
Hearth’s platform is a one-stop-shop for contractors to finance projects, send digital invoices, collect payments, and obtain general liability and workers’ compensation insurance.
With the funding, Hearth plans to expand its product suite for craftsmen. Hearth is developing a suite of financial and workflow tools specifically tailored to contractors to help them run their business, save time, and protect their profits, Anna Fabian, SVP of Product at Hearth said in a news statement.
The company also plans to double in size from 100 to 200 employees. It has offices in San Francisco as well as Austin.
“Our work at Hearth is about translating the incredible amount of innovation in digital financial services into tools that are accessible and useful to the small to medium-sized contracting businesses,” Anthony Ghosn, Hearth co-founder and CEO, said in a news release. “We were the first in the market to enable the SMB segment with financing and we’re looking to build on our momentum by innovating around the rest of the financial services stack. With this additional capital, we’ll focus on expanding the features and resources available to our customers, as well as quickly growing our team.”
Michelle Davey Chief Executive Officer and Co-Founder and Griffin Mulcahey Chief Compliance Officer and Co-Founder
Telemedicine startup, Wheel, announced this week that has closed on $50 million in funding.
The Austin-based startup, founded in 2018, created a platform focused on providing services to clinicians to provide better telehealth care to patients. Michelle Davey and Griffin Mulcahey founded Wheel, previously called Enzyme Health to provide high-quality virtual care at scale. They previously worked at Medici, another Austin-based startup focused on telehealth.
“Today, I’m excited to share that we’ve taken a giant step towards changing the way healthcare works,” Davey, Chief Executive Officer, and Co-Founder wrote in a blog post on the company’s website.
Lightspeed Ventures led Wheel’s Series B round. Existing
investors CRV, Silverton Partners, Tusk Venture Partners, and J.P. Morgan also
participated in the round.
“When we first founded Wheel, we had big ideas and even
bigger ambitions about how to revolutionize the way we access healthcare,” Davey
wrote. “The pandemic has shown patients are eager to continue seeing the doctor
virtually, but it’s an immensely complicated and expensive feat to bring
healthcare visits online. That’s why we’re focused on making it as simple as
possible for companies to participate in virtual care.”
Wheel has created a telemedicine platform that allows companies to provide services to patients under their own brand. Wheel handles all the back-end technology and provides an easy-to-use interface for healthcare providers to treat patients.
The company plans to use the funds raised to expand its
clinician network. It currently supports more than 100 treatment areas over
primary care and behavioral health. It also plans to continue to invest in its
technology behind its virtual care platform.
“Today our partners can deliver asynchronous, synchronous,
and scheduled synchronous consults – as well as longitudinal care, labs, and
diagnostics, and we’re just getting started,” Davey wrote.
Wheel also plans to hire more employees. To date, the
company has raised $66 million.
Workrise Co-Founder and Chief Operating Officer Mike Witte (L) and Co-Founder and Chief Executive Officer Xuan Yong (R)
In October
of 2019, RigUp closed on a $300 million funding round led by Andreessen Horowitz, a16z to expand its marketplace for
energy workers.
A lot has changed since then.
This week, the startup, now called Workrise has announced another $300 million funding round. This time led by Baillie Gifford, an existing investor.
In addition to the name change, Workrise now serves companies and trade workers in the solar, wind, commercial construction and defense industries. The company’s online platform matches workers with more than 500 companies in its network, manages payroll and benefits and provides access to training.
Workrise, founded in 2014, has raised more than $750 million to date and the latest funding gives the company a valuation of $2.6 billion, according to Forbes. Other investors in the Series E round included new investor Franklin Templeton joining existing investors including Founders Fund, Bedrock Capital, Andreessen Horowitz, Moore Strategic Ventures, 137 Ventures, and Brookfield Growth Partners.
The company also laid off 120 employees last March as the Pandemic caused the global economy to shut down, according to a report in Austin Inno.
The
company plans to use the funds raised to expand into new markets. Workrise now serves more than 70
metro areas in the U.S.
“The shift to clean energy and a redoubling of investment in infrastructure are opening up jobs that are desperately in need of filling,” Xuan Yong, Workrise co-founder and CEO said in a news release. “Our platform makes it easier for skilled workers to find work and for companies to hire in-demand workers. We are grateful to everyone who has backed our vision for bringing infrastructure and energy staffing into the future.”
The
company plans to place 100,000 workers in jobs by the end of 2023, and 1
million by the end of 2030.
Dean Kakridas, managing director of Fresh Consulting
Dean Kakridas remembers the old Austin tech scene.
And by old, he is talking about 2003 when he
landed here. But he’s also spent time in Europe, Asia, and Silicon Valley.
For the past 18 years, he’s worked in a variety of roles and has seen Austin’s technology scene mature and expand. During that time, he has experienced explosive growth in Austin and throughout the state of Texas, which is the second largest in the U.S. Texas also has the 10th largest gross domestic product globally and four of the top 11 U.S. cities, according to Kakridas.
Now, he is the managing director of Fresh Consulting, which is based in the Seattle area. Last October, Kakridas launched the Austin office. This year, Fresh Consulting plans to have 15 employees in Austin. It is a product and digital innovation firm that creates software, hardware, robotics, and more for its clients, which include Dell, CBRE, Dell, and Alamo Drafthouse Cinemas.
“Texas is like its own booming country,” he wrote in a blog post. “I believe Texas, and specifically the capital of Austin, was the perfect location for a fast-growing company like Fresh.”
Kakridas is a former director of
business development for frog design. In his role at Fresh Consulting, he acts
like the Wizard of Oz behind the scenes. He works with a variety of tech
companies in the areas of design, strategy, and engineering.
“We help companies invent the
future – especially their own future,” Kakridas said.
“Fresh Austin is uniquely strong in
hardware and software technology and innovation. We’re very excited about
helping growing Texas companies with digital transformation and product
development in robotics, industrial automation, mobile autonomous systems, artificial
intelligence and machine learning, AR/VR, and similar technologies.”
The timing is right for Fresh Austin, Kakridas
said.
“COVID has really been an accelerant,” Kakridas
said. “It shows that it doesn’t matter if you’re in the same city anymore.
The pandemic “has proven among many other things, that distributed workforces can perform just fine, and often even better, when equipped with the right tools, approaches, and partners,” Kakridas wrote in a blog post. “Blended workforces (internal and external thinking and executing at velocity) are redefining how organizations innovate and drive optimal products and successful business outcomes.”
Fresh Austin also works with a lot of funded
startups on product development and strategy, Kakridas said.
“We speak their language,” he said.
But Fresh Austin also works with established
companies.
“Everybody’s moving to Austin,” Kakridas said.
“All of these big companies are coming here, and they need help. We can help
them be all they can be.”
The Fresh Austin office also services clients in Dallas-Fort Worth, San Antonio, and Houston, Kakridas said.
“My team can get in a car and drive to any one of those cities in a few hours or less from Austin,” he said.
Jonathan and Yvette Boatwright, founders of Realty Austin and Realty San Antonio
Founded 17 years ago, Realty Austin has seen tremendous growth.
The husband-and-wife team of Jonathan and Yvette Boatwright have developed the company into the number one independent brokerage in Central Texas.
In the beginning, Jonathan worked at Microsoft at the time Yvette was starting her real estate business. Together, they focused on the technology behind the website, creating a robust home search engine on the Realty Austin platform that attracted a lot of homebuyers.
“In 2003, Zillow didn’t even exist and if it did, no one knew about it,” Jonathan said. “There weren’t any good property search sites, so people flocked to ours. That enabled us to attract real estate agents to work for us with the promise of Internet leads to help them grow their business.”
To this day, it’s a big reason people join Realty Austin, Jonathan
said.
“We have about 15,000 visits a day to our site in Austin,” he
said. “It generates about 150 new leads every day, which is about the same
number moving to Austin every day. It seems like most of them sign up on our
website.”
It started out with just the two of them, but today Realty Austin has 45 full-time employees and 580 agents across the region. And they’ve done it all bootstrapped without even taking out a loan.
“We’ve definitely built something really strong in Austin,”
Jonathan said.
And now Realty Austin is expanding and opening an office in San Antonio, called Realty San Antonio. Marisa Jackson is heading up that office as its Agent Success Manager. The office is in the La Cantera area and it has brought on about 18 agents since February.
Marisa Jackson and Yvette Boatwright in the new Realty San Antonio office
“We’ve got a different philosophy when it comes to hiring real estate agents. We don’t hire new agents,” Jonathan said. “We don’t hire part-time agents. We only hire full-time, committed real estate agents who are focused on this and this only.”
Realty Austin’s focus is on empowering the top-tier real estate agents, Jonathan said. They provide marketing and other support services so agents can focus on closing deals.
“We’re taking that to San Antonio, which is really exciting
because I think Austin and San Antonio are blurring the lines between the two
cities,” Jonathan said. The I-35 corridor feels more and more like one big
metropolis, he said.
“As Austin becomes less and less affordable, we are seeing more and more buyers moving in from other states and they are really looking at further South like San Marcos, New Braunfels and San Antonio as an option now,” Jonathan said. It’s more affordable, and a lot of new transplants have jobs that allow them to work from anywhere, he said.
“Covid has enabled people to have a little more flexibility in
where they live,” he said. That’s why now is the perfect time to expand into
San Antonio, he said.
“There is just a great migration to Central Texas that is picking
up steam for better or worse,” Jonathan said. “It doesn’t seem like it’s going
to slow down any time soon.”
Austin and San Antonio are like sister cities, they are each
special in their own way, said Yvette.
The expansion comes as Realty Austin recorded $4.4 billion in sales in 2020 with more than 9,800 transactions.
Last March, literally, the bottom fell out of the real estate
market overnight, Jonathan said. People were stuck at home and Realty Austin
couldn’t do open houses and agents barely showed houses, he said.
“Some people definitely put in offers sight unseen,” Jonathan
said.
But now there are not a lot of restrictions any longer related to Covid,
and the market has just gone into hyperdrive with a lot of pent-up demand, he
said.
“We’ve seen homes go for as much as 40 percent above asking price,” Jonathan said.
In Austin, the company is seeing routinely 20 plus offers per property and 20 percent above the asking price, Jonathan said. The bedroom communities are driving the market as much as homes in Central Austin. Houses are selling within five or six days on market, he said.
Realty Austin also works with Homeward, an Austin real estate tech startup that created a product called The Homeward Way that allows its customers to make all-cash offers to secure their next home before selling their existing home.
“There is so much competition for homes because so many people want to move at one time,” Jonathan said. “It’s just unprecedented in modern history that this many people would be wanting to move at the same time. I don’t know where it ends.”
Realty Austin also has giving back at the core of its corporate
culture, said Yvette Boatwright. Its agents have donated $1.9 million to affordable
housing organizations since 2010. And it is building its 10th
Habitat home this year.
Austin’s housing market continues to be red hot. In April, Austin’s median house price hit a new record of $550,562, up 32 percent from the same time last year, according to the latest report from the Austin Board of Realtors.
Recently a large brokerage company out of New York approached the
Boatwrights about selling their business. But they like what they are doing,
and they aren’t interested in selling, Jonathan said.
“We’re not interested, we’re having fun,” Jonathan said.
“We’re young,” Yvette said.
Depending on how the expansion into San Antonio goes, the company
may expand into other markets, Jonathan said.
“Our oldest daughter is actually in the business along with her husband,” Yvette said. “It is a family-run company that we hope will continue that way.”