Category: Austin (Page 212 of 318)

Digby Helps Retailers Provide Location-based Offers to Customers

By Amy McCullough
Reporter with Silicon Hills News

Digby-David-SIkoraWith online commerce ever increasing, retailers with big investments in physical storefronts are trying to drive good, old-fashioned customer foot traffic to those locations. Austin-based Digby is helping businesses do that by gathering mobile data about which customers are shopping when and where.

Digby’s location-based marketing and analytics platform called Localpoint allows clients to use customers’ location as a triggering mechanism for messages and offers.

“The premise for our business is that the retailers’ mobile app is their next-generation loyalty and payments vehicle,” said Digby CEO and founder David Sikora. “We work with a retailer who has a mobile app, and, through Localpoint, we make that app very elegantly location-aware. The technology that we add to their app … allows the retailer to put virtual perimeters—we call them geofences—around anything of interest to them. That could be their stores. It could be their competitor’s stores. It could be other venues. Those perimeters, those geofences, are now made part of the app. We also have the ability to create messages and campaigns, which get attached to the fences. So, if you have the Kohl’s app on your phone and you walk into a Kohl’s store, you’ve reached the fence around the Kohl’s store. That is an opportunity for them to engage with you.”

That engagement could take the form of a coupon or a special offer. Digby can collect data about when customers entered the store and how long they stayed. Upon a customer’s exit, the retailer can send a customer service survey.

In addition to Kohl’s, Digby clients include HP, Cabela’s, Hasbro and Radio Shack.

A loyalty and rewards company called Punchcard, which works with major retail brands from Starbucks to Target to Banana Republic, now uses Digby’s services to offer its clients the ability to send tailored offers to customers based on their shopping history and current location.

To earn rewards where they shop, Punchcard users use the Punchcard app to take pictures of receipts, start virtual punch cards for specific participating retailers, and play spin and win games to earn points and free rewards.

Instead of going to the trouble of creating their own loyalty and rewards app, businesses can team up with Punchcard and have a mobile rewards presence activated in 10 minutes, said Punchcard founder and CEO Andy Steur. Adding Digby’s Localpoint service to their package has given their clients the ability to make rewards more personal to shoppers.

With Punchcard, you can “earn rewards everywhere you shop. Now, with Digby’s capability built in, it gives us the capability to create location-aware offers to consumers so that we tie the right offer to consumers based on where they are in their purchase history,” Steur said.

Digby has a few competitors now but expects to see more soon. “If there are no competitors, there’s no market,” Sikora said. “There are some smaller companies that do what we do. There’s a company called Xtify that was just acquired by IBM. Digby now gets to compete with IBM. But that’s what happens. It’s a really exciting space that’s starting to get a lot attention from some of the bigger players.”

Digby now has around 45 employees, which includes contractors, and although they don’t disclose revenue numbers, the company is “pretty bullish” about growth opportunities this year. Sikora expects that Digby will seek another round of funding in the next few months.

The company began in 2006 with angel funding from Daylight Partners. Later, Austin’s S3 Ventures, California-based Relay Ventures and Boston-based Battery Ventures invested. It has been three years since Digby’s last round of funding. Digby has raised $17.5 million in three rounds of financing to date, according to its CrunchBase profile.

S3 Ventures Managing Director Brian Smith said his firm invested an undisclosed amount in Digby in 2008, as the concept of mobile commerce was just starting to develop. Digby started out designing mobile storefronts for businesses and then pivoted to a focus on location marketing services with the launch of Localpoint in 2012.

“They’ve built this Localpoint product that’s really awesome and closed some pretty cool customers. We’re excited about that,” Smith said. “We think that space has a lot more growing to go. Retailers really need to figure out this holistic solution of how to get people in the door. … Foot traffic seems to be going down, so attracting people to your store is a big deal.”

While Digby is not yet profitable, Smith said “they are close. They are growing nicely. We’re happy with where they are—kind of on that edge. … When markets are young like this, you want to grab as much as you can and get your stuff out there. I think they’re finding a pretty decent balance there.”

AT&T Plans to Open Innovation Center in Austin

imgres-2AT&T announced plans Wednesday to open a new center for technology innovation and collaboration in Austin.

The Dallas-based company did not provide details on how many people the center will employ or its cost. It did report its making a multi-million dollar investment. Currently, AT&T employs about 2,600 people in the Austin area.

In addition, AT&T is awarding a series of technology grants to local technology organizations and is sponsoring the 10th anniversary of Austin Fusebox Festival.

The innovation center will focus on education, data analytics, video and mobile applications and solutions. It will also include a studio open to community members to create unique content for AT&T’s TV, online and mobile platforms.

“The new AT&T center is being designed to help connect Austin in new and rewarding ways based on community member input,” Dahna Hull, vice president and general manager, Austin, AT&T Services, said in a news release.

AT&T is also rolling out an all-fiber AT&T U-Verse with GigaPowerSM service, which the company announced last year.
AT&T’s new innovation center will serve as a catalyst for collaboration among community leaders, residents, educators, technologies and entrepreneurs.

“Opening a center for innovation in the heart of the city will create even greater opportunities for Austin’s entrepreneurs, technology developers, and students,” Austin Mayor Lee Leffingwell said. “AT&T will have an opportunity to work closely with the many talents in our city, and the community stands to benefit from the exciting collaboration that will take place in this facility. We are fortunate to have companies like AT&T that appreciate our culture and invest in our future.”

In addition, AT&T announced plans to award endowments to the Austin Technology Council, the Austin Technology Incubator, Capital Factory, Entrepreneurs Foundation and Tech Ranch.

“The community investment initiative will also support the 10-year anniversary of the Austin Fusebox Festival, a 12-day hybrid arts festival promoting local culture, arts and technology, planned for April 2014,” according to a news release.

Dropbox to Expand in Austin and Hire 170 Employees

imgres-1Dropbox plans to expand its office by 170 employees adding to its existing Austin workforce of 30.

Dropbox, based in San Francisco, provides an online storage box that allows people and businesses to exchange files including documents, photos and videos from anywhere.

More than 200 million people and 4 million businesses including BCBG, Kayak, National Geographic and Rockstar Energy use Dropbox and 1 billion files are uploaded to Dropbox every 24 hours. Last December, Dropbox struck a deal with Dell to create Dropbox for Business using Dell’s Cloud software and services.

“We are honored that Dropbox has decided to further its growth and investment in Austin,” Pete Winstead, Shareholder at Winstead PC and Chairman of Austin Chamber of Commerce’s Opportunity Austin, said in a news release. “Investments like Dropbox’s continue to facilitate the creation of good jobs and future prosperity for the Austin region.”

Austin’s central location, vibrant tech community and culture drew Dropbox to expand here, Sujay Jaswa, vice president of business at Dropbox, said in a news release.

“The city has been a welcoming home for us, with a great bunch of Austinites joining the Dropbox team,” he said. “We’re excited to expand our presence in the area as we continue to bring exceptional products and user experience to our customers.”

The Austin Chamber of Commerce through its initiative Opportunity Austin helped Dropbox expand here. The City of Austin also approved an incentive package worth $244,500 during the next 10 years. Earlier, the state announced Dropbox would receive a $1.5 million Texas Enterprise Fund grant.

“Not only does Dropbox bring with it international name recognition, this incentive provides quality job creation in the ever growing technology industry,” Mayor Lee Leffingwell said in a news release. “The competition to attract quality companies is stiff and I’m pleased that Austin is now one of the new homes to Dropbox, along with San Francisco and Dublin, Ireland.”

SpareFoot Raises $10 Million More in Funding

imgresThe fun loving startup, SpareFoot that has created the nation’s largest online storage marketplace, has just raised $10 million in venture capital from Insight Venture Partners.
Austin-based SpareFoot has raised $26 million since its founding in 2008. New York-based Insight Venture Partners provided $22 million of those funds. Its other major investors include Capital Factory, Floodgate and Silverton Partners.
“SpareFoot will use this latest investment to double down on engineering and product development,” Chuck Gordon, co-founder and CEO, said in a news release. “We believe there is a big opportunity to expand our offerings in the market, and that’s what we’re going to do. Our goal is to make renting a storage unit easier than booking a hotel room, and this new investment will help us make that happen.”
SpareFoot has 120 employees at its downtown headquarters and plans to add more than 40 this year in the customer service, engineering and product development areas, according to the news release.
“SpareFoot has done a great job of bringing together a highly fragmented market of small self-storage operators and is doing an even better job helping them compete with the large players,” Richard Wells, managing director of Insight Venture Partners said in a news release.
SpareFoot operates a free marketplace that lets customers find and reserve storage units online. It has the largest inventory of storage units in the U.S. with more than 7,000 facilities in its network.

Sprinklr Acquires Austin-based Dachis Group

Sprinklr New LogoNew York-based Sprinklr announced Wednesday its acquisition of Austin-based Dachis Group, which specializes in social and brand analytics.

The combination creates a formidable company. Together, they “have raised more than $95 million in venture capital, acquired 11 companies, including three of the original 13 Facebook Preferred Marketing Developers and served over 50 percent of the Fortune 500,” according to a news release.

The terms of the acquisition were not disclosed.

“The addition of Dachis Group’s technology accelerates our product by at least 12 months,” Sprinklr Founder and CEO Ragy Thomas said in a news release.

“Our clients have been demanding a real-time social solution that gives them the ability to gain insights, take action anywhere within the enterprise and measure effectiveness,” Dachis Group Founder and CEO, Jeff Dachis said in a news release. “Ragy’s clear vision for how enterprises will manage social experiences at every touchpoint, along with Sprinklr’s deep enterprise experience and extensive client and analyst validation, confirms that this was the right transaction to build on our longstanding vision for the evolution of social business.”

The combined company will serve more than 400 brands and have 300 employees in its offices in New York, London, Delhi, Mumbai and Austin.

LiveOak Venture Partners Sees Lots of Quality Startup Deals in Austin and Texas

By LAURA LOREK
Founder of Silicon Hills News

IMG_2433Right now is the best time to be in the venture capital business in Austin.

In 2000, during the Dot Com boom, an enormous amount of money flowed into companies even though they did not have viable ideas and were also not disciplined with spending money, said Krishna Srinivasan, partner at LiveOak Venture Partners.

“Companies were burning money on products that costs tens of millions of dollars to build and to get any real traction,” he said during a recent interview at the firm’s headquarters in west Austin.

Austin Dot Com darlings included Living.com, a furniture store, Garden.com, garden supplies, and DrKoop.com, a website for medical advice. All of them went belly up.

Fast forward to today’s crop of startups in Austin. They include recently public companies like HomeAway.com, BazaarVoice and RetailMeNot. And dozens of promising startups in the software and technology industry as well as life sciences, energy, e-commerce and consumer goods.

“Maybe it’s the recent lack of capital that has forced entrepreneurs to be extra creative to make progress, or maybe it’s the natural maturation of the local ecosystem, this is clearly the highest quality of entrepreneurial activity we’ve seen in this market since 2000,” Srinivasan said. “We feel the momentum and see the quality. This place absolutely deserves a bunch of capital firms.”

And that’s why Srinivasan, who has worked at Motorola, Sematech and Austin Ventures, teamed up with two former Austin Ventures colleagues, Ben Scott and Venu Shamapant, to form a VC firm targeted at early stage investing into companies in Texas.

LiveOak Venture Partners Raises $100 million fund

LiveOak Venture Partners closed on a $100 million fund this year. However, it wasn’t easy to raise that much money. The partners spent two years on the fundraising trail. Like any other entrepreneur, they watched their expenses as they made progress on raising the fund. As a result, they have much greater empathy for entrepreneurs looking to raise money to fund their companies, Shamapant said.

The secret to their perseverance was having three members in the partnership, someone always had a more positive perspective which kept the others energized and moving forward, he said.

“We looked around at the Texas market and said how can you not have multiple funds to capitalize on this market,” Shamapant said. “That conviction really kept us going. We really believed that with our history of success combined with this market opportunity, we surely would emerge successful.”

“Capital Starved Startup Market”

Austin and Texas, in general, needed more venture capital funds to finance all of the activity going on here, Srinivasan said.

“The Texas market is the most opportunity rich capital starved startup market in the country,” he said.

While Austin Ventures does early stage investing and so do some other firms, a large untapped market opportunity still existed, Shamapant said.

“For example, if you looked at Silicon Valley, the market opportunity there allows several successful firms to exist,” he said. “Similarly, there are going to be multiple successful franchises here and we thought we could clearly build one of those ourselves.”

And the best time to enter a business is when an entrepreneur sees a compelling unmet opportunity, Scott said.

“If you are ever going to get great returns, it’s not when there’s an over-saturation of funds, it’s when there’s a shortage,” Scott said. “And so we felt like we were clearly in that situation. We felt like we were the team to take advantage of it. But we also surely picked one of the worst times in the last two decades to raise a fund.”

Ultimately with strong perseverance, a good story and a great track record, LiveOak Venture Partners did it, he said.

“And I think when you can raise money in tough times that’s an advantage,” he said.

Competition to Invest in Startups

Since LiveOak Venture Partners hung out its shingle last year, it has seen incredible deal flow, Scott said.

IMG_2431Last year, they looked at a few hundred companies and invested in five deals including Veros Systems, Written.com, StepOne Inc., NSS Labs, all in Austin, and CS Disco in Houston. Over the course of this fund, they expect to invest in 15 to 17 companies in Austin, Texas and the greater Southwest.

But they also have strong competition for deals.

Last year, Silverton Partners, an early-stage venture capital firm focused on Austin-based companies, announced the formation of a $75 million early stage follow-on fund. Silverton also struck a partnership with Mike Maples Jr.’s Floodgate to finance startups at Capital Factory. Austin Ventures, the big daddy in VC money in Austin, also invests in early stage deals.

“We’re absolutely in competition for deals,” Shamapant said. “That’s good for the entrepreneur.”

But there are a lot of high quality companies in this market to keep multiple venture firms busy, he said.

The myth still prevails that most companies are built by 20-year-old kids who drop out of college to create the next Facebook. But in reality a large majority of the startups in the Austin and Texas market getting funded are founded by experienced executives and entrepreneurs who have worked in those industries before, Srinivasan said.

But don’t discount the energy and creativity that young entrepreneurs bring to the market, Scott said. They have a “lack of baggage” and can view problems in a new light, he said.

“At the end of the day, what is crucial for success is to satisfy your customers and also figure out a scalable go to market strategy for it,” he said.

And that’s where a firm like LiveOak Venture Partners sees its sweet spot in helping entrepreneurs.

“We are very active with respect to collaborating with our entrepreneurs to help make their companies successful,” Scott said.

LiveOak Partners provides a lot of support in building a startups’ teams, he said. They also help them with strategic decisions, introduce them to key customers, partnerships and other potential investors and in the end help them with exit strategies, he said.

“Our access to talent, our access to strong executives with experience and our own long experience in investing are big assets to companies,” he said.

LiveOak understands the plight of the entrepreneur, said Kiwi Camara, CEO of CS Disco, which closed on $2 million in Series A funds from the firm in January.

The Houston-based startup makes software for lawyers to use to research cases.

“They’ve been great to work with,” Camara said.

Josh Kerr, co-founder of Austin-based Written.com, met Srinivasan at a 3-Day Startup event and then eventually met with the other partners. He and his cofounders were close to doing a deal with another firm, but decided to go with LiveOak Partners instead.

“They went from being a firm we weren’t considering to our top choice,” he said. “They seemed to really have done their homework on us.”

Last November, Written.com received $1 million in seed stage funding from LiveOak, Floodgate in California and several angel investors. The startup connects bloggers with brands interested in licensing their content.

Kerr had never created a company with VC money and he and his partners wanted to develop a good relationship with a VC firm that would also work with them and help them grow from a startup to a big company, he said.

“They’ve been great to work with,” Kerr said. “They are bringing us a ton of value.”

LiveOak finds startups through introductions and online.

“We are eager to meet entrepreneurs,” Shamapant said. “We’re as eager as the entrepreneurs are to meet us.”

It looks to invest in entrepreneurs who have a real problem that they’ve actually experienced themselves and they are trying to solve.

“A lot of people think they’ve got to have a whole business plan. It’s really not that. The first meeting all we’re trying to understand is do you have a problem to solve? Do you have a unique way to solve it that allows you to build a business on it.”

LiveOak Venture Partners investments are not limited to Texas, but that is its focus, Srinivasan said. Last year, LiveOak wrote checks ranging from $250,000 to $4 million, he said.

“We are not likely to put $100,000 into 10 companies and just sit back and see what bubbles to the top,” he said. “If we invest in a company we will spend meaningful time with the team to help them rapidly converge on their next milestones and financing.”

Robocoin to Open First Bitcoin ATM in Austin

yWVihbPskQKnvosqDQiZmezYnY2yhJ87XktxNS5bFf4The first U.S. ATMs to let users buy and sell bitcoins will be installed later this month in Austin and Seattle by Robocoin, according to a Reuters story.
The Canadian-based Robocoin installed the first kiosk in Vancouver last fall to allow people to complete transactions with bitcoins, a cryptocurrency that has gained a lot of popularity in the last year.
Bitcoin, known as a digital cryptocurrency, uses peer-to-peer technology to make payments and was launched in 2008.
Last year, Bitcoin started off around $19 a coin and soared as high as $1,200. Bitcoin currently sells for around $629, according to Coinbase.com, an international Bitcoin exchange marketplace.
Robocoin’s kiosks look like bank ATMs but they “have scanners to read government-issued identification such as a driver’s license or a passport to confirm users’ identities,” according to the Reuters story.
“The ATMs will allow people to swap bitcoin for cash, or deposit cash to buy more bitcoin by transferring funds to or from a virtual wallet on their smartphone,” Reuters reports.
Austin has an emerging bitcoin industry with some startups focused on the cryptocurrency including CoinTerra and Bit Angels. A bitcoin meetup group meets regularly to discuss the latest developments in the industry. The first Texas Bitcoin Conference will take place in early March.

Hackney House Returns to Austin for SXSW 2014

BannerHackney House, a venue that showcases the talents of East London’s creative, tech and design community, will return to South by Southwest Interactive 2014.
Last year’s event garnered millions in business leads with 1,500 people visiting.
This year, more than 30 Hackney-based businesses plans to use the space to show off their companies and to meet new contacts.
“Any business based in the borough is welcome to use the Hackney House Austin venue for free and attend all of its business and networking events,” according to a news release.
Hackney House will set up in more than 6,000 square feet of space at 721 Congress Ave.
Hackney House Austin will also be a chance for eight students from Hackney Community College to learn more about the creative tech sector. They’re taking part in the Millennial Mentoring Programme and will be attending Hackney House Austin’s events culminating in an interactive workshop with companies who are seeking their creative input into developing new products and services for young people. This is a partnership scheme with Austin Community College who have 6 students taking part in the programme.
British Airways, which is launching direct flights from London to Austin on its 787 Dreamliner on March 3rd, is one of the sponsors of Hackney House. Other partners, iCITY, Dazed and COnfused, Poke, Human After All, the Victoria and Albert Museum, all will make the trip to Austin on British Airway’s inaugural startup flights.
“Over the past year the relationship between Austin and Hackney has flourished and I am thrilled to welcome Hackney House back to the heart of downtown Austin during SXSW,” Austin Mayor Lee Leffingwell said in a news release. “There are numerous collaborations underway between students, tech companies, civic leaders and more from our respective cities and I look forward to strengthening our ties and having fun with our visitors in March.”

Spokefly Wants to Change Urban Transportation One Bike at a Time

The freedom of a bike, photo licensed from iStock

The freedom of a bike, photo licensed from iStock

By JULIA BUNCH
Reporter with Silicon Hills News

377527v1-max-250x250The website of Austin startup Spokefly lists a variety of bicycles its members may borrow.

For example, Lee has posted a picture of his large commuter bike, Brittany has a medium road bike and Shawn has a medium cruiser listed.

Nate McGuire and Dan DeFelippi founded and launched this peer-to-peer bike share in October. The business lets bike owners rent their bikes to others.

“If you have an extra bike and want to make some money off it, you can list it with us,” DeFelippi said. “If you want a more convenient way to get around you can become a member.”

Bike owners make money based on the frequency their bike is ridden. Renters browse the site, find a bike near them, use a code to unlock the bike, and ride. Membership levels start at $14.99 a month for five monthly rides, two hour time limit and one day pass included. The highest rate is $79.99 a month for unlimited rides of premium road and mountain bikes.

Spokefly currently targets the urban population downtown and University of Texas students.

“The downtown worker is not necessarily replacing their commute [with Spokefly], but it’s good for not having to move your car or pay for parking,” McGuire said. “Downtown workers are very particular about how and when they will use [Spokefly.]”

Kelly Hannifin, a web designer working in downtown, rents a bike from Spokefly about once per week.

“We ride to happy hour and have a great time,” Hannifin said. “I love that the bikes are super close to where I live and downtown. They’re not just any old bikes. They are people’s nice bikes that they really take care of.”

She primarily rents a Spokefly bike for social reasons but that may change.

“In the summer when the weather is nice, I’ll use it for transportation more then,” she said.

Spokefly’s original targeted downtown workers, but quickly expanded to include University of Texas students.

377526v1-max-450x450“We’re getting more bikes at UT and it looks like students will adopt pretty quickly,” McGuire said. “We’re looking at [Austin Community College], [St. Edward’s University], and others around town. UT was easier because I’m familiar with it.”

McGuire graduated from UT in 2008 with degrees in finance and communication studies. After working at Apple Inc. and Ernst & Young, he realized he wanted to build businesses instead.

McGuire started working on the project last summer after his car was totaled. He spent about a month using other transportation, then looked at a bike rack and got an idea.

“I thought, ‘I’m just going to take a bike home,’ but there was no way I could actually do that.”

So McGuire created a way. He put together a rough prototype, and then approached DeFelippi about working together.

“It just worked out,” McGuire said. “He has a lot more technical experience than me. What you see now is a product of him and I working together.”

The pair met the year before at Capital Factory, an incubator that helps people become entrepreneurs and network with other talents.

“Our skills complement each other pretty well,” DeFelippi said. “He’s business with some development experience. I’m development with some business experience.”

This two-man team is part of the most recent incubator class at Capital Factory. While they have lots of ideas for expansion, their current focus is on a mobile site, set to launch by South By Southwest.

“It’s going to have a new features,” DeFelippi said. “A lot of them are user requests like adding more detailed descriptions of the bikes and brands, allowing users to take photos of the bikes to check security and allowing users to interact with bike owners.”

While both founders say their biggest challenge is getting users, as is typical with startups, the pair keeps close contact with current users.

“One or the other of both of us has met all users,” DeFelippi said. “We email every user when they sign up so they can talk to us. We might take them out to lunch. We want to know how we can improve their experience.”

Besides immediate growth with a mobile platform, Spokefly hopes to expand to other cities in time. McGuire listed several cities in the running with San Francisco topping the list.

“Austin is our initial test city, because we live here,” DeFelippi said. “But the long term plan is to grow across the US. We’re looking at bike-friendly reasonable environments, but still trying to figure it out.”

Women@Austin Provides Insights on Startups and Fundraising

The steering committee behind Women@Austin, photo by Sara Peralta

The steering committee behind Women@Austin, photo by Sara Peralta


By LAURA LOREK
Founder of Silicon Hills News

The Capital Factory in downtown Austin smelled like roses and perfume on Thursday night.
Red heart balloons, roses and heart-shaped doilies decorated the tables, walls and windows of the main presentation room.
The tech accelerator and incubator hosted more than 100 women for the inaugural Women@Austin event, which kicked off with networking over wine and hors d’oeuvres. The event sold out in five days, said Jan Ryan, its founder.
“I think we hit a nerve,” she said.
A steering committee of 16 women began meeting last fall to plan for Women@Austin which aims to triple the number of women-funded companies in the next few years, provide more mentoring and increase the visibility of female entrepreneurs in the community.
“This is the debut of a new mission-driven community to really accelerate women in Austin,” Ryan said.
Josh Kerr, co-founder of Written.com, was one of the few men in attendance. He was one of the first ones to sign up, Ryan said.
Usually, Capital Factory is teeming with a lot of men working on startups. Kerr’s company is based there. But on Thursday night, the women took over except for the first speaker, Bill Wood, general partner at Silverton Partners. Laura Kilcrease, founder of Triton Ventures and founding director of the Austin Technology Incubator, introduced Wood. She said he was the first person she met when she moved to Austin in 1984. And he was the first person she consulted when she decided to become a Venture Capitalist and to establish Triton Ventures.
“He gave me insightful information,” Kilcrease said.

Advice from Bill Wood, general partner with Silverton Partners

Bill Wood, general partner of Silverton Partners, photo by Sara Peralta

Bill Wood, general partner of Silverton Partners, photo by Sara Peralta

And Wood provided insightful information about raising venture funds in his talk. Increasing the number of women-backed ventures is something he said he feels very strongly about.
“Women are under-represented and they add such a different dimension,” Wood said. Having women involved in startups leads to better outcomes, he said.
Women have “lifestyle obstacles” but those can be addressed and handled, he said.
Wood gave basic information on the different stages of how startups raise money from friends and family to angels to seed funds and then early stage funds and lastly, growth equity.
“We are a classic seed stage, early stage fund,” he said. “We’re the first institutional investor in our deals, but there are almost always angels where we invest.”
Venture capitalists look for a validation of a product’s market opportunity when they decide to invest in a startup, Wood said. Everything is driven by data and metrics today, he said.
“Business has gone from judgment and insight and wisdom to metric-based decision making.” Wood said. “That’s just the way it works…It’s all math. We’re looking for some validation in the numbers.”
The expectations also go up dramatically when a company gets venture capital, Wood said.
He also said there are lots of great businesses out there that don’t make sense for VCs.
“Don’t get your feelings hurt,” he said. “If you don’t raise VC money, that means you own more of the company. If it’s successful, good for you.”
VCs are looking for outcomes in the $100 million range, Wood said. It’s not just that the business is a really good business, but it has to be able to get to a size where it can provide a big return to investors, he said.
Silverton Partners only invests in Austin companies and most of its investments are in the software industry or consumer applications, Wood said.

Three Female Founders Give Startup Advice

From left - Jan Ryan, Patti Rogers, Heather Brunner and Erica Douglass, photo by Sara Peralta

From left – Jan Ryan, Patti Rogers, Heather Brunner and Erica Douglass, photo by Sara Peralta

Following Wood, a panel of three female founders took to the stage to share lessons they learned raising money and running companies. The panel featured Patti Rogers, founder and CEO of Rallyhood, a productivity platform for groups, Heather Brunner, CEO of WPEngine, a WordPress hosting company, and Erica Douglass of MarketVibe, a blog marketing startup.
Ryan asked them what challenges they faced launching their businesses and the lessons they learned.
“When you’re starting something new, every day is a new surprise,” Rogers said. “Having tolerance for that is super important.”
Douglass recounted how Josh Baer, co-founder of Capital Factory, told her that no one cared about her $1 million exit and that she shouldn’t mention that when she pitched investors because they think it’s too small. She cried, she said.
She did go on to raise $640,000 as part of the TechStars Austin program and she’s getting ready to raise another round soon, she said.
Women@Austin, photo by Sara Peralta

Women@Austin, photo by Sara Peralta

“Fundraising is something that takes all your time,” Douglass said. She recommended putting together a list of 125 active investors and spending a month or two just focused on fundraising. It’s important to find out if those investors have written a check in the last year, she said. Austin has a lot of people who say they are investors, but they never write checks, she said.
“You don’t want to waste your time with people who aren’t active investors,” Douglass said.
On the personal side, founders have to get used to rejection, Brunner said.
“Get used to the fact that not everyone is going to love your story,” she said. But make sure to get feedback from them, she said.
Brunner also recommended vetting venture capital firms and investors to find the right fit for a startup’s industry and for those investors who already had investments in that space. That will save time, she said.
She heard from a lot of investors who loved WPEngine’s metrics and were in love with the story, but it didn’t fit their investment metrics, she said.
Ryan also asked the panel how they coped with stress running a startup. Brunner and Rogers do Yoga a couple of times a week and Douglass plays games on her mobile phone with friends.
Lastly, Ryan asked them to give advice to other startup founders.
Rogers said it’s important to really know your story.
“And to continue to refine it and craft it and repeat it and make it better all the time,” she said. “And deliver it with clarity and confidence.”
She also recommended reading Steve Blank’s Startup Manual.
Brunner said it’s important to “know who your hero customer is and find as many of them as possible and talk to them. Make sure you really understand their psyche.”
Douglass told the founders not to opt out. She recommended reading Sheryl Sandberg’s book “Lean In.”
The crowd at the Women@Austin event by Sara Peralta

The crowd at the Women@Austin event, photo by Sara Peralta

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