Laurie Felker Jones, founder of JuiceBox Hero, photo by Errich Petersen.

Laurie Felker Jones founded JuiceBox Hero to create a marketplace for parents to comparison shop for childcare.

The childcare market is highly fragmented today. New parents often don’t know where to turn to find and compare what’s available in their neighborhood. Now they can turn to JuiceBox Hero. It’s like a Kayak comparison site and marketplace for childcare.

Austin-based JuiceBox Hero graduated last summer from the DivInc accelerator program. And Felker Jones has just been accepted into the prestigious Women’s Startup Lab, an exclusive, immersive accelerator in Silicon Valley. The program begins next week.

Also, JuiceBox Hero, a bootstrapped startup working out of Capital Factory, is currently running a crowdfunding campaign on and it has raised almost $6,000 from 73 backers to date. It has just one day left of its campaign with the goal of reaching $7.500 in funding. That money will go to finance JuiceBox Hero’s operations while Felker Jones attends the accelerator and some of the expenses of the accelerator program.

An estimated 11 million children in the U.S. are in childcare facilities every week and it’s growing, according to Felker Jones. Eight out of ten babies are born to Millennials with mostly dual-income households, she said.

Felker Jones founded JuiceBox Hero to simplify the process of finding childcare for all working parents.

In addition to running JuiceBox Hero, Felker Jones is the founder of Female Founders Texas, an active group of female entrepreneurs seeking to establish and scale large companies.

JuiceBox Hero is already launched and providing services in Central Texas. It lists more than 800 licensed childcare provides with more than two dozen filters for parents to search for the kind of care they want.