Rolston, who has a more than 25-year career in the design industry, recently sat down with Silicon Hills News’ Ideas to Invoices podcast to talk about the projects his company is working on now and its future as a wholly owned subsidiary of DXC Technology.
Before launching argodesign, Rolston was the chief creative officer of frogdesign. He joined frog in 1994 and co-founded the software design group. He has worked for some of the world’s top brands including Disney, Ford, GE, Microsoft, and AT&T.
Following its sale to DXC Technology argodesign will continue to be based in Austin and it will continue to work with current clients like CognitiveScale and Magic Leap, which has a research and development office in Austin, Rolston said.
Among its high-profile projects, argodesign is working with Magic Leap, which has created augmented reality glasses, to create the buildout of a new computing model based on the concepts of mixed reality and spatial computing. Magic Leap’s technology creates immersive experiences in any room or space, Rolston said.
Argodesign is also working with Austin-based CognitiveScale on artificial intelligence products.
And the company has created concept projects like delivery drones for Whole Foods and transportation pods for Elon Musk’s Hyperloop system, designed to take people from Los Angeles to San Francisco in 30 minutes. Some of the projects will never become a reality, Rolston said.
And recently, argodesign created Stäk, an immersion coffee brewer as its first consumer incubator project debuting on store shelves in early 2019.
For more on argodesign, design thinking and its innovative work in Austin, listen to the podcast.