imgresInteractions plans to hire 400 analysts at its technology center in Austin.

The company, based in Franklin, Mass., provides natural language virtual assistant solutions and reports its business is booming. Interactions’ virtual assistant technology combines “Watson speech and natural language technology with human intelligence to substantially boost understanding.”

“The position of the Intent Analyst is unique and innovative to Interactions’ workforce and a key component in our ability to obtain an industry leading 95 percent understanding accuracy rate,” Jim Dreher, executive vice president of operations for Interactions, said in a news release. “Our Intent Analysts work behind-the-scens to guide and teach the technology to ensure it is able to perform in situations that commonly derail other automated solutions on the market, such as requests that are made from a noisy environment, use unconventional terminology, spoken in a heavy accent or simply outside the technology’s capabilities.”

Intent analysts work with the automated system to make sure it responds accurately to customer inquiries but they do not interact with customers directly. The jobs, considered entry-level, come with benefits package including paid time off, medical benefits, and performance-based bonuses.

Interactions’ customers include Hyatt, Best Western, Humana, TXU Energy, Asurion and AllConnect. Last year, the company acquired AT&T Watson technology and research program. That acquisition has allowed it to bring its technology to a broader market.

Interactions, founded in 2004, also has an office in Indianapolis, Indiana. The company announced last August plans to hire 1,000 Austin workers for its technology center. These positions are in addition to the 1,000 employees already hired in Austin, according to a spokesman.