Susanne Bowen new CEO of Edgecase

Susanne Bowen new CEO of Edgecase

Edgecase, the Austin-based retail data and analytics platform, Thursday announced the appointment of Susanne Bowen as its new CEO.

Bowen, a veteran technology CEO, replaces Garrett Eastham, the company’s co-founder. He will be in charge of product and technology innovation as Chief Product Officer.

“Edgecase is coming off a record 2014 filled with industry-first retail innovations,” Eastham said in a news release. “Susanne’s leadership and experience will ensure that we capitalize on our unique opportunity to change the way that products are merchandised across the web, mobile and store. I look forward to working alongside Susanne as we cement our leadership.”

Edgecase creates data and analytical software for retailers to provide them with core metrics such as bounce rates, page views, conversion rate and social sharing and more insights into consumer behavior. Its clients include Crate & Barrel, Golfsmith, LDProducts and Urban Decay.

“Edgecase and its incredible client base are revolutionizing the way that the retail industry approaches merchandizing, blending human perspective with powerful machine learning and technology,” Bowen said in a news release.

Bowen most recently served as CEO of PeopleAdmin and previously served as president and CEO of Nellymoser and Chairman and CEO of Webhire. She has also served as Executive in Residence at venture firm Softbank Capital.

Edgecase, founded in 2012, was formerly known as Compare Metrics. The company has raised $8 million in two rounds from 13 investors, according to Crunchbase.