gI_59498_SprinklrLogo_MulticolorBurst_RGBSprinklr announced Thursday its acquisition of Pluck, an Austin-based social media company.

This is Sprinklr’s second acquisition of an Austin company. A year ago, New York-based Sprinklr acquired the Dachis Group in Austin, a social media and brand analytics company.

Financial terms of the deal were not announced.

“First party and third party social experiences have been historically disconnected, resulting in incongruent brand experiences and confused customers. Sprinklr’s strategic acquisition of Pluck solves this long-running problem for the enterprise,” Ragy Thomas, founder and CEO of Sprinklr said in a news release. “Over the last five years, we have built a fully extensive platform to comprehensively handle third party social experiences. Acquiring Pluck is the next logical step for us, as it extends these capabilities to include first party experience management.”

Demand Media acquired Pluck, founded in 2003. The company makes social community platform software. Its customers include Walgreens, Mattel and L’Oreal.