Tag: Sprinklr

Sprinklr Acquires Austin-based Pluck

gI_59498_SprinklrLogo_MulticolorBurst_RGBSprinklr announced Thursday its acquisition of Pluck, an Austin-based social media company.

This is Sprinklr’s second acquisition of an Austin company. A year ago, New York-based Sprinklr acquired the Dachis Group in Austin, a social media and brand analytics company.

Financial terms of the deal were not announced.

“First party and third party social experiences have been historically disconnected, resulting in incongruent brand experiences and confused customers. Sprinklr’s strategic acquisition of Pluck solves this long-running problem for the enterprise,” Ragy Thomas, founder and CEO of Sprinklr said in a news release. “Over the last five years, we have built a fully extensive platform to comprehensively handle third party social experiences. Acquiring Pluck is the next logical step for us, as it extends these capabilities to include first party experience management.”

Demand Media acquired Pluck, founded in 2003. The company makes social community platform software. Its customers include Walgreens, Mattel and L’Oreal.

Sprinklr Acquires Austin-based Dachis Group

Sprinklr New LogoNew York-based Sprinklr announced Wednesday its acquisition of Austin-based Dachis Group, which specializes in social and brand analytics.

The combination creates a formidable company. Together, they “have raised more than $95 million in venture capital, acquired 11 companies, including three of the original 13 Facebook Preferred Marketing Developers and served over 50 percent of the Fortune 500,” according to a news release.

The terms of the acquisition were not disclosed.

“The addition of Dachis Group’s technology accelerates our product by at least 12 months,” Sprinklr Founder and CEO Ragy Thomas said in a news release.

“Our clients have been demanding a real-time social solution that gives them the ability to gain insights, take action anywhere within the enterprise and measure effectiveness,” Dachis Group Founder and CEO, Jeff Dachis said in a news release. “Ragy’s clear vision for how enterprises will manage social experiences at every touchpoint, along with Sprinklr’s deep enterprise experience and extensive client and analyst validation, confirms that this was the right transaction to build on our longstanding vision for the evolution of social business.”

The combined company will serve more than 400 brands and have 300 employees in its offices in New York, London, Delhi, Mumbai and Austin.

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