77489v4-max-250x250Austin-based Spredfast, the social media marketing firm, keeps on making news.
The company announced on Thursday plans to open its first European office in London. The company has customers in more than 20 different countries. It has 150 employees nationwide with 110 of those in Austin. It expects to hire 120 people this year.
The expansion follows a record funding round for Spredfast in January when the company announced it raised $32.5 million.
Spredfast named Oana Neumayer, formerly vice president of EMEA, to lead its U.K. operations.
“Spredfast experienced unprecedented growth in 2013, as did the social media market itself — changing from a mere broadcast medium to one that is much more targeted,” Rod Favaron, CEO of Spredfast, said in a news release. “With this in mind, our company is committed to providing every brand, worldwide, with the most robust, social relationship platform on the market so they can reach their customers in a highly targeted, effective way and build lasting relationships. By opening an office in the U.K. and bringing on Oana, we are taking our first step — of many — towards global expansion.”
Spredfast has created a software platform that allows companies to communicate with customers across all kinds of different social networks from Twitter to Facebook to Pinterest to Youtube.