Tag: MapMyFitness

Under Armour Acquires MapMyFitness

LanderHero_MMF_KPLetter_PartnerLogo_111413Under Armour announced Thursday it has acquired Austin-based MapMyFitness for $150 million.
The deal is expected to close by the end of the year.
The acquisition gives Under Armour, based in Baltimore, more digital products and solutions to help athletes train and perform.
MapMyFitness’ 100 employees will remain in Austin. The company has more than 20 million active users for its suite of websites and mobile applications under its flagship brands, MapMyRun and MapMyRide. The GPS technologies allow users to map, record and share their workouts.
“This partnership is about Under Armour enhancing our digital expertise to drive the future of performance innovation for the global athlete community,” Kevin Plank, Founder and CEO of Under Armour said in a news release. “We will build on the community of over 20 million registered users that MapMyFitness has cultivated in the connected fitness space, and together we will serve as a destination for the measurement and analytics needs of all athletes.”
“MapMyFitness has engaged and built a global community, making advanced training tools more accessible through our web and mobile platforms,” Robin Thurston, MapMyFitness Co-Founder and CEO said in a news release. “The combination of Under Armour’s powerful commitment to athletes and innovation and our connected fitness technology allows us to better serve the needs of athletes around the world.”

Austin Chamber’s New A-List of Startups to Watch

Stacy Zoern, CEO of Community Cars, Inc., runs a car manufacturing business out of Pflugerville.
But that’s not the most remarkable part. Zoern, who uses a wheelchair to get around, wanted to find a car that would provide independence to wheelchair users.
Online, she found the Kenguru, an electric smart car. Only problem was the company ran out of money and shut down operations. So she raised $1.4 million and partnered with the company and they moved the defunct car operations from Hungary to Texas and began manufacturing the bright yellow smart cars in 2010.
That innovative and entrepreneurial spirit earned Zoern’s Community Cars Inc. a spot on the Greater Austin Chamber of Commerce’s A-List, which recognized this week 28 innovative technology startups.
Zoern’s is the only car company to make the list.
The list is meant to shine a spotlight on some of the region’s most innovative technology startups that are seeking funding. To compile the list, the chamber’s tech partnership sought input from investors.
“Austin is rich with innovative startups that are primed for growth and simply need exposure and, most importantly, capital, to transform potential into reality,” Susan Davenport, senior vice president of Global Technology Strategies for the Austin Chamber, said in a news release.
Silicon Hills News has done profiles of several companies on the list including InfoChimps, BlackLocus, Calxeda, MapMyFitness, MassRelevance and Gazzang.

This slideshare contains screen grabs of the homepages of the 28 companies that made the Austin Chamber’s list for 2012.

MapMyFitness lands $3 million in Financing

MapMyFitness, a collection of fitness apps, has landed $3 million in financing from Square 1 Bank.
The Austin-based startup also announced it has more than 10 million registered members.
MapMyFitness is also sponsoring Le Tour Challenge in conjunction with the Tour de France. The challenge gives cyclists worldwide a chance to compete against other athletes during the Tour de France. They compete for $55,000 in prizes, including a trip to Paris.
“The proposed Square 1 Bank financing, coupled with the $9 million Series B funding from Austin Ventures, Milestone Ventures, Competitor Group, Inc. and The Running Specialty Group, LLC announced earlier in the year, will help MapMyFITNESS continue to advance its leadership position in the global online and mobile fitness application markets and further develop its offerings,” according to the company.

MapMyFitness aims to fight the obesity epidemic

Special Contributor to Silicon Hills News

Richard Jalichandra, Chief Executive Officer of MapMyFitness.com

When Richard Jalichandra, formerly CEO of Technorati, moved from Northern California to Austin to become CEO of MapMyFitness, he was surprised to find that Austin is the fittest city he’s ever seen. “We’ve got purple haired pierced hippies with six-pack abs” he observed. Which makes the city an ideal home for a fitness app that’s growing ridiculously—nine million registered users and counting with about 25,000 people signing up every day. It was listed as one of Time’s top 50 apps of 2012.
MapMyFitness has stuff other fitness apps have: You can count your calories and log your workouts, for example. And it has a stellar map function integrated with Google Maps API v3.9 (the latest version). So users can not only plan, track, and share their routes with friends, they get real time info on traffic and weather.
But MapMyFitness is working to be a premier, deluxe site that integrates your social network so you can share what you ate and ran or biked or lifted—and plan workouts with others. Using the mobile app, you can see if a friend is jogging close by, and meet up. There are analytics for tracking your progress. Last week, MapMyFitness introduced gamification functions such as a leader board. You can use the app for free, or get a bronze, silver or gold membership for between $6 and $20 per month. And there’s a retail section for apparel and fitness accessories. It’s a gold standard fitness site.
Registering for a site and app like MapMyFitness is a no brainer for athletes. But the company is positioning itself as a solution to the nation’s obesity epidemic. Jalichandra said more than 50 percent of its users fall under the “overweight” category. (The app asks about your height, weight, age and gender when you build your profile.)
For people trying to get in shape, he said, even adding 30 minutes of activity a day can dramatically improve health. The tracking and social sharing rev up your motivation to get out there and move.
“After you log your activity for a couple of weeks it becomes addictive,” said Jalichandra who said he lost 17 pounds since he joined the company a year ago. And he was fit to begin with.
David Middaugh, a doctor of physical therapy with Austin Manual Therapy, said he started using the app with MapMyRide when he commuted to work on his bicycle.
“I think it’s a great tool to use to track your fitness progress,” he said. “It gives you objective measures to see if you’re working out longer, going farther, burning more calories. You can see your progress over time. I think for a patient interested in weight loss it would really help them reach their goals.”
Dixie Stanforth, a personal trainer and lecturer in physical education, kinesiology and health education at the University of Texas acknowledged the motivation potential of the site.
“The goal setting aspect of the application could be helpful,” she said. “In the research world it’s called ‘setting intentions.’ When somebody actually makes a concrete intention and publicly commits to it, it can affect their behavior…. It’s a very simple thing but it has quite a bit of power.” She also thought the anonymity of being able to track your fitness and be—in a sense—part of a community without having to go to the gym or a class while you’re just starting out would be helpful.
For new exercisers who like processes and the idea of community support, MapMyFitness works as a solution. But there are barriers. The site, she said, obviously attracts fitness buffs who want to connect with other fitness buffs. They recognize and can connect with other members of their “tribe.” But for someone new to fitness, it might be overwhelming with myriad features and very little education. “I haven’t seen anything on the site yet that would draw that beginning person in and help them become a part of that tribe,” she said.
The app, however, is intuitive, according to Middaugh. “You just push a couple buttons and you’re good to go.” The app uses your phone’s GPS system to track and record your runs or rides.
MapMyFitness recently introduced a beta site that’s significantly more user friendly than its previous version which gave no explanation how to use it and only people who already connect exercise with data and track their workouts could follow. Jalichandra said he’s using the free version of the beta site, rather than the gold. He wants to share the interactive experience with the bulk of his customers so he can keep in touch with how it’s working.
MapMyFITNESS did start out as the collaboration of two fitness buffs: Kevin Callahan’s company MapMyRUN and Robin Thurston’s MapMyRIDE, both started in 2005. Callahan created his app to keep track of his progress while training for a marathon. Thurston conceived his idea while abroad on a cycling vacation. Callahan, Jeff Kalikstein, and Thurston joined forces in 2006 to form MapMyFITNESS. In 2010, the company received $5 million in venture funding from Austin Ventures.
The app’s new functionality benefits hard core exercisers and newbies alike. But MapMyFitness isn’t just aiming for individual registrants. Jalichandra believes they’re only seeing the tip of the iceberg. With obesity costing the business world so much in medical costs and insurance premiums, he sees the app becoming a tool for whole corporations to make their businesses healthier by starting company leaderboards and other initiatives. He envisions insurance customers using it to lobby their companies to lower insurance rates.
He sees MapMyFitness being used by schools, corporations, enterprises with a vested interest in inspiring healthy lifestyles.
Each of the meeting rooms at MapMyFitness offices are named for sites where people practice fitness: Parks and trails. Jalichandra’s is called “Redbud.”
“I named it that because it’s a particularly steep, hard hill to bike up,” he explains. So far, with more than 9 million visitors, he seems pretty good with hills.

MapMyFitness launches two new apps for Windows Phone

Austin-based MapMyFitness, a mobile fitness app maker, today announced it has launched two new applications for Windows Phone.
The app lets people record their running or biking routes via GPS and store them in a database. They can also search other routes all over the world stored by 7 million other users.
“We’re thrilled to launch our newest smartphone apps,” Robin Thurston, co-founder of MapMyFitness said in a news statement. “Our community has been anxiously awaiting the availability of our Windows Phone apps; we hope to continue supporting and improving the health and wellness of our users by expanding our mobile offerings.”
MapMyRun and MapMyRide are available for free download in the Windows phone market.

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