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Austin Tech Events to Attend in November

The Sign from the old City of Austin Power Plant red neon Lights glowing bright. Displaying the words “City of Austin”


November is jam-packed with lots of fun events to attend.

Silicon Hills News is hosting its first SpaceATX event on Wednesday, Nov. 6th. We hope to see you all there.

And Silicon Hills News is currently taking photos for our 2020 Austin Tech Calendar. There is only one spot left for a startup to be featured. Contact LauraLorek@gmail.com if you are interested. Get your early bird tickets to the party here.

Without further ado, let’s check out what’s happening in November.


Nov. 1st

Laughter Therapy with Yasim Butt

When: 7:00 p.m. to 9:30 p.m.

Where: Capital Factory, 701 Brazos St., Austin, TX 78701

Why: Laughter Therapy is a Stress Management Exercise. It is 40 minutes of Continuous Laughter in a group that produces a chemical in the brain called dopamine responsible for happiness. People who regularly participate in Laughter Therapy report increased levels of happiness, life satisfaction and deep sleep. For more info.

Nov. 4-8th

Austin Design Week

When: Monday-Friday

Where: Various Venues Around Austin, Texas

Why: Celebrate Austin design through a week of workshops, talks, studio tours and events this November as the city celebrates its creative economy in the fourth annual Austin Design Week. For more info.

Nov. 6th

SpaceATX: Space the Next Frontier: Exploring Space, Travel and Colonization

When: 8:30 p.m. to 12:30 p.m.

Where: Blanton Auditorium 200 E. Martin Luther King Jr. Blvd. Austin, TX 78712

Why: Space is big business in Texas and it’s getting bigger.To explore the industry and its impact in Austin and San Antonio, Silicon Hills News is putting on its first space industry conference: SpaceATX: Space the Next Frontier: Exploring Space, Travel and Colonization. SpaceATX is focused on Texas’ booming space industry and geared to those interested in its development. For more info.

Nov. 6th

ATC and Google Fireside Chat:  

When: 4:00 p.m. to 6:30 p.m.

Where: Google, 500 West 2nd Street, Austin, TX

Why: Google is excited to host C level executives and other decision-makers from Austin and surrounding areas. We will cover multiple topics surrounding Google Cloud including Machine Learning, AI and infrastructure modernization from Googlers and other experts. For more info.

Nov. 7th

ATC Roundtable Breakfast: Women in Tech

When: 7:30 a.m. to 9:00 a.m.

Where: Galvanize, 119 Nueces Street, Austin, TX

Why: Monthly breakfasts targeted to specific groups within the Austin technology community to come together in a small group of 25-40. These events include a featured speaker who kicks off open discussion amongst attendees. Women-only event. For more info.

Nov. 7th

TiE Austin Pitch Competition

When: 5:30 p.m. to 8:30 p.m.

Where: Vrbo’s office, 11920 Alterra Parkway, Austin, TX

Why: TiE Austin is holding a pitch competition open to startups that have been through an accelerator program. For more info.

Nov. 8th

Austin Tech Summit hosted by BYU Alumni & Friends 2019

When: 8:00 a.m. to 5:00 p.m.

Where: Dell Technologies Campus, 524 Louis Henna Blvd., Building 2 East – rooms Dallas and Houston, Round Rock, TX

Why: BYU Alumni Austin Chapter will host the Austin Tech Summit at the new Dell Campus in Round Rock. While BYU is spearheading this event, one need not be BYU alumni to attend. The purpose of this event is to build and support the local tech community by providing networking and professional development opportunities. For more info.

Nov. 12th

Austin Forum: Internet of Things

When: 5:15 p.m. to 7:30 p.m.

Where: Austin Central Library; 701 W. Cesar Chavez

Why: Rhonda Dirvin of ARM and Jason Shepherd of Dell Technologies will discuss technologies that demonstrate IoT’s power to shape our lives, jobs and society. For more info.

Nov. 13th-14th

Time Machine 2019 by SparkCognition

When: Nov. 13th and Nov. 14th

Where: Palmer Events Center, 900 Barton Springs Road

Why: “The Time Machine summit is a vital opportunity for your organization to take its place among the early adopters who will define the businesses of the future. At Time Machine, you will discover how to leverage AI technologies to ensure your business is future-ready in the changing technology landscape.” For more info.

Nov. 14th

DivInc Demo Day

When: 2:30 p.m. to 6:00 p.m.

Where: Rowling Hall, 300 West Martin Luther King Junior Boulevard Austin, TX, 78705

Why: DivIn’s latest cohort will show off their hard work following their participation in the 12-week accelerator program. The event will feature pitch presentations, a chance to meet the companies, and light bites during conversations with the founders. For more info.

Nov. 16th-17th

New Worlds 2019 Conference and Cowboy Space Ball

When: Nov. 16th and Nov. 17th

Where: Bullock Texas State History Museum 1800 Congress Ave., Austin, TX 78701

Why: A day long conference on space featuring former astronauts, engineers, space company founders, NASA officials and more. Followed by the Cowboy Space Ball where Astronaut Buzz Aldrin will receive the Space Cowboy Award. For more info.

Nov. 19th

InnoTech Austin

When: 8 a.m. to 5:30 p.m.

Where: Austin Convention Center

Why: The 16th annual technology conference showcases a variety of tech companies based in Austin and in Texas. It features speakers, an exhibit hall and a special conference focused on women in tech – the Women in Tech Summit. For more info.

Nov. 19th

Defense Innovation Summit

When: 9:00 a.m. to 6:00 p.m.

Where: Capital Factory, 701 Brazos Street, Austin, TX 78701

Why: The Defense Innovation Summit brings defense partners, corporations, the startup community and investors together for a full day of programming to promote valuable collaborations in defense innovation. It includes a pitch competition featuring a $100,000 prize. For more info.

Nov. 20th

Invent + Innovate Awards

When: 5:30 p.m. to 7:30 p.m.

Where: AT&T Conference Center

Why: UT’s Office of Technology Commercialization’s annual Inventor Awards Reception and Ceremony is now called the Invent + Innovate Awards. The program has been expanded to recognize even more UT Austin researchers whose work is changing the world. For more info.

Nov. 21st

Fall 2019 JBTVL Venture Expo

When: 4:30 p.m. to :630 p.m.

Where: Robert B. Rowling Hall, The University of Texas at Austin300 W Martin Luther King Jr. , Blvd, Crum Auditorium (First Floor), Austin, TX 78701

Why: This semester, the exposition will feature the 12 members of our Fall 2019 JBTVL Accelerator Cohort who comprise some of the best early-stage startups in the area. Additionally, we will feature a selection of our past years’ JBTVL Accelerator alumni companies.  For more info.

Corporate Innovation Firm Rainmaking Expands to Austin


Todd O’Brien, CEO of corporate-startup engagement partner at Rainmaking

Rainmaking, a corporate innovation and development firm, has opened an office in downtown Austin.

The organization, founded in 2006 in Denmark, runs Startupbootcamp accelerator programs throughout Europe. It launches impact-focused startups, builds them into successful companies and eventually exits them.

To date, Rainmaking has scaled more than 700 ventures in 15 different industries, which collectively have secured $1.3 billion in investment and created more than 1,500 jobs. They work with large corporations including IKEA, HSBC, Airbus, Jaguar, Facebook, VISA and others.

But now Rainmaking is expanding to the U.S. with Todd O’Brien, CEO of corporate startup engagement partner at Rainmaking, opening the Austin office.

“We already work with a lot of businesses in the U.S. and we have an established presence in the market through our Startupbootcamp accelerator programs. Opening an office in Austin allows us to partner with more corporations that want to integrate impact into their business while leveraging the ever-growing tech startup scene in Austin and beyond,” O’Brien said in a news statement.


Ingrid Vanderveldt, founder of the “Empowering a Billion Women by 2020” movement

Rainmaking is also partnering with Ingrid Vanderveldt, founder of the “Empowering a Billion Women by 2020” movement.

Vanderveldt and O’Brien worked together previously at Dell as Entrepreneurs in Residence. Together, they plan to help companies drive financial growth and make real progress on business, environmental and social issues. Sustainable Development Goals is a trillion-dollar problem, according to Rainmaking.

“For most organizations, sustainability transformations remain challenging to achieve and come with risks,” Vanderveldt said in a news release. “I have met a lot of executives seeking to balance the desire to create impact while also driving bottom-line business and financial results. Very often, results can be achieved faster by engaging with innovative startups.”

Rainmaking helps its clients refine and focus on its strategic areas to source and select startups who are the right fit, according to O’Brien.

“We mitigate the key touchpoints to drive growth through the integration and balance of social, human and financial capital,” he said.

Rainmaking is also driving major initiatives on a broad spectrum of social impact issues, closely aligned with the UN Sustainable Development Goals and it’s a member of the UN Global Compact.

LoudCrowd Lands Funding to Help Brands Incentivize Customers to Share Products on Social Media


Justin Papermaster and Gary Garofalo, co-founders of LoudCrowd

Brands have worked with influencers to sell products through social media for a long time.

But it’s been more difficult for them to engage with regular customers who might like their products.

And that’s where LoudCrowd saw an opportunity. The Austin-based startup sells software directly to brands that allow them to reward customers who promote their products.

“It’s about taking behavior that is already happening and creating a structure around it,” said Justin Papermaster, Co-Founder of LoudCrowd.

LoudCrowd on Thursday announced that it has closed a $515,000 Pre-Seed round led by Active Capital, with participation from local angel investors. Papermaster co-founded the company along with Gary Garofalo. They both have extensive experience in the marketing and analytics software space from working at several Austin-area startups including TrendKite, Umbel, and Spredfast.

They came up with the idea after dealing with chief marketing officers and vice presidents of marketing on social engagement projects. The companies wanted a product that would leverage their customers’ user-generated content and get them to be more vocal about its products, Papermaster said.

There wasn’t a product, Papermaster said. So LoudCrowd created one, he said.

The LoudCrowd platform helps brands create a personalized program to turn customers into a vocal brand supporter. LoudCrowd’s platform makes it easy for brands to provide customer incentives when the customers mention the brand on social media. It creates a lot of micro-influencers for the brand, Papermaster said.


Already, companies that do referral marketing provide customers with sign up referral code and they get $10 every time a friend signs up. But people are not going to blast out referral codes, Papermaster said.

Instead, People are tagging brands and acting like influencers on Instagram, Papermaster said. LoudCrowd’s software encourages all customers to act as influencers and ambassadors for the products they like and then they get rewards from the brands, he said.

LoudCrowd democratizes the whole concept of influencer marketing by incentivizing thousands of a brand’s customers instead of a select few, Papermaster said. LoudCrowd’s software also verifies that the person is a customer, he said.

“We’re not asking people to do these shameless photos,” Papermaster said. LoudCrowd incentivizes a person for a photo they already took and posted and tagged the brand in it. It’s becoming a normal thing for people to tag brands in Instagram posts, Papermaster said.

“Normal people are tagging the brands they really love,” he said.

Right now, LoudCrowd is only available on Instagram, but it plans to branch out to Pinterest, Snapchat, and TikTok, Papermaster said.

LoudCrowd is based in an office at E. 3rd St. and Chicon St., which is the original Zebra office in Austin. It has eight employees.

“Influencer marketing has clearly become a huge and growing business,” Pat Matthews, founder, and CEO of Active Capital. “We love the approach Justin and Gary are taking to help everyday consumers become engaged “influencers” for their favorite brands.”

Sana Lands Another $3.6 Million in Seed-Stage Funding

Sana announced Tuesday that it has received an additional $3.6 million in seed funding, bringing its total seed funding raised to date to $6.3 million.

The Austin-based healthcare insurance startup reported that the seed funding was led by Gigafund and Trust Ventures.

Other investors include Greenlight Re and Mark VC as the other major institutional investors in Sana.

The company offers premium health benefits for small and medium-sized businesses at 30 percent lower costs than traditional options, according to Will Young, its cofounder.

Silicon Hills News wrote about Sana moving from San Francisco to Austin a year ago. Young and Nathan Hackley, founded Sana in 2017. The two previously worked together at Justworks, benefits and payroll company in New York.

Initially, Sana worked out of WeWork on Barton Springs but has since moved to its own 5,500 square-foot headquarters on Manchaca Road. The company now has 37 employees.

“Through vertical integration, modern care management, and intelligent backend automation, we cut out much of the waste associated with traditional health insurance and pass that benefit on to our customers,” Young said.  “Sana members can see the doctors they want and get concierge care.”

 Sana works to solve a simple problem: healthcare in the US is insanely overpriced, Young said.

The U.S. spends more on healthcare per capita than most countries because of wasteful spending that costs roughly $1 trillion every year in waste, Young said.

A lack of competition, broken distribution and massive cascading technical debt is contributing to the problem, Young said. In addition, giant monopolies dominate the U.S. healthcare market, which leads to arbitrary price hikes, he said.

“Those monopolies are enabled by traditional broker distributors who have a direct financial incentive to sell expensive plans,” Young said. “These excessive profits have made incumbent players complacent and they haven’t updated their technology in forty years.”

Sana sells its plans directly. It offers premium services to its customers through partnerships with Plushcare, Maven, Beam, ClassPass, and Calm. Sana has built all of its own technology from scratch on a modern HIPAA compliant web stack which enables Sana to be a leader in back-office automation and data-driven approaches to care management, Young said.

Sana launched in Texas last year and now has dozens of customers and thousands of individuals on Sana health plans.

“Clients tell us they save tens and hundreds of thousands of dollars each year because of our services and their employees see the doctors they want,” Young said.  “Most importantly, our members feel like we have their back when they need it. We are building a more human kind of healthcare that gets us excited.”

Growth Acceleration Partners Says Diversity and Inclusion is Key to its Success as a Custom Software Developer

Joyce Durst, Co-Founder and CEO of Growth Acceleration Partners

Instead of seeking venture capital, Joyce Durst, Co-Founder, and CEO of Growth Acceleration Partners decided to bootstrap the software development company.

Growth Acceleration Partners, known as GAP,  offers analytics, cloud, mobile and QA services. Before co-founding GAP, Durst served as CEO of venture-backed startup Pinion Software, a security software company. At that company, she raised $21 million in venture capital.

“There is such a thing as the wrong money at the wrong time,” Durst said. She made the comments last Thursday during an interview for the Ideas to Invoices podcast.

In 2007, when Durst co-founded the company, GAP decided to focus on its customers and generating revenue rather than fundraising, she said.

“Maybe someday there will be a right time to take money, but so far we haven’t needed it,” she said.

And GAP recently received certification as a Women’s Business Enterprise by the Women’s Business Enterprise National Council. That’s an important milestone for the company because it shows the company is walking the talk, Durst said. GAP really believes in diversity and inclusion, she said.

A recent news release said GAP made a point of hiring women and promoting them to leadership positions in GAP.

“The key thing about having women at all roles in the company at all levels, it’s really about diversity of thought,” Durst said. She didn’t set out to have 70 percent of its technical leadership roles filled by women, but they were the best people for those jobs, she said.

“Can we have diversity to get the very best ideas, innovations and thoughts out on the table,” Durst said. That includes diversity in gender, age and multi-cultural, she said.

Durst also tells executives that say they can’t find women to hire, that isn’t true. Companies need to change their hiring and recruiting, and onboarding practices and they will find qualified women to fill technical roles in their companies, she said.

“If you do those things, you will be widely successful in building a diverse team,” Durst said.

GAP chose to put software development offices in Costa Rica and Colombia because they share the company’s values, Durst said. They are innovative places in the same time zone with happy people, great talent, culture and values, she said.

GAP has a wide range of customers across a wide variety of industries including healthcare, fintech, and technology, Durst said. They have built products for Whole Foods, Dell, Solar Winds, Disney, Marvel. GAP reaches new customers primarily through content generation and word of mouth referrals from its clients, Durst said.

GAP has more than $20 million in annual revenue and 300 employees. In the future, the growth is coming from technology and data analysis, Durst said. One of the clients it works with harvests data from cars and GAP helps interpret data to identify traffic patterns to help locate brick and mortar stores, Durst said.

Because GAP is private, it can take a much longer-term view of its business and its goals, Durst said.

For more on GAP and Durst’s entrepreneurial journey, please listen to the rest of the podcast. Also, please rate and review our Ideas to Invoices podcast on iTunes and support Silicon Hills News by becoming a patron on our Patreon site.

Complying with Data Privacy Laws May not be Sexy, but Austin-based Osano Says it’s a Billion Dollar Business

Arlo Gilbert, CEO and Co-Founder of Osano and Scott Hertel, CTO and Co-Founder of Osano, photo courtesy of Osano

In the modern era, every company is a global company, said Arlo Gilbert, CEO, and Co-Founder of Osano.

Today, more than 65 laws exist worldwide governing how companies handle customers’ data online and privacy laws, Gilbert said.

Most notably, the General Data Protection Regulation, known as GDPR, went into effect in May of 2018. It is a law that governs privacy for all citizens of the European Union and how their data is handled by companies.

And a similar law, the California Consumer Privacy Act will take effect Jan. 1, 2020. It is designed to give consumers more control of their data and personal information online and it will have a huge impact on how to handle customer privacy online, Gilbert said.

“The California law is like GDPR – the biggest common elements – you have to ask permission of a visitor to your website – before you share data with other people,” Gilbert said. “And you have to record that permission somewhere.”

Other rights include the right to delete and modify data and opt-out of data selling or sharing, Gilbert said. The GDPR law also has the right to be forgotten to exclude information about an individual, he said.

Osano, founded in 2018, is focused on helping companies, particularly mid-sized enterprise companies, comply with privacy laws. It has created an online data privacy platform that companies subscribe to on a monthly basis and keeps them in compliance with GDPR and other privacy laws like the California law. It offers a free platform for solo entrepreneurs and prices ranging from $99 up to $199 monthly for larger companies.  It launched publicly this month and it already has signed up more than 300 companies.

Osano’s name is intentional, Gilbert said. In Hindi, Osano means make it easy and that’s what Osano is doing for its customers when it comes to keeping them in good standing with privacy laws, he said. Being compliant with privacy laws also helps reduce data breaches and potentially exposing customer information, he said.

Companies with local websites must comply with global laws because they have people visiting from outside their region, Gilbert said.

“That means you have to comply with the laws in Brazil, and China and France and Germany and California,” Gilbert said during a talk on the future of Big Data & Online Privacy put on by America’s Future Foundation. “And it’s really, really hard. And big companies have big teams that they use to go and solve all these problems with lots of lawyers and lots of tech people and they hire lots of privacy experts.”

But companies with under about 5,000 employees the odds are high that they are just kind of “winging it,” Gilbert said. “And that’s not good.”

Gilbert is a serial entrepreneur. He and his co-founder, Scott Hertel, previously built Meta SaaS and sold it in 2018 to Flexera. Gilbert started his first bootstrapped company in 1997 while a student at the University of Texas. He grew that to $50 million in revenue before selling it.

Osano has built a set of tools that makes it easy to comply with all these data laws for companies with just a few employees up to 5,000 employees, he said.

“A lot of really great companies have chosen not to do anything with data privacy,” Gilbert said.

But the California law is going to make them act, he said.

“It’s effectively a national law,” he said.

Right now, only eight percent of companies online are compliant with the requirements of the California law, Gilbert said.

“We’re trying to help them get ready fast,” he said.

Osano has raised $3 million from LiveOak Venture Partners in 2018 with participation from Next Coast Ventures, Capital Factory, Social Starts, Barracuda Networks and 345Partners Co-Founder Michael Perone, data.world and Bazaarvoice Founder Brett Hurt, and Indeed Founder Rony Kahan. Osano has seven full-time employees and works with a team of contract lawyers nationwide. Those lawyers read company privacy policies and rate them.

Osano has built a comprehensive product for privacy that handles consent, vendor monitoring, and advisory services, Gilbert said.

It makes a consent form pop up that asks website visitors if they agree to the company’s policy of using cookies to track website visitors. More than 750,000 companies use Osano’s website popup and it serves up 2.5 billion pop-ups a month, Gilbert said.

The consent manager keeps a marketing team from getting a company in trouble, Gilbert said. It requires a person visiting the webpage to give consent to use their data, he said.

“The consent component is table stakes these days – if you’re not doing it, your company is going to get sued,” he said.

Osano also operates an Irish subsidiary, Osano International Compliance Services, based in Dublin, Ireland. Companies with more than 200 employees are supposed to have a presence in the European Union to comply with GDPR, Gilbert said. Osano handles that requirement for its customers.

Osano also offers up to date privacy monitoring. It has created its own rating scorecard on more than 7,000 vendors and how their privacy policies rate.

“It’s really hard to figure out if one company is doing a good job of privacy vs. another one,” Gilbert said. So Osano created a standardized form to rate them.

Companies have convoluted privacy statements, Gilbert said. Osano contracts with 24 attorneys who read those statements and then answer 163 questions on a standard form which ranks how the company’s privacy policies rate. It also monitors the sites for changes in policies and updates them. The rating scale also lists how many lawsuits the company has pending against it in court. Facebook has more than 2,200 lawsuits, Gilbert said. The average company has one, he said.

“You can really assess the risk and determine whether this is a company you should be doing business with,” he said.

“One of the important reasons for vendor monitoring – it’s a good idea to understand your supply chain,” Gilbert said. “If you’re Whole Foods you can tell me everyone in your supply chain for that can of tuna. It’s also required under the California law that you cascade down to your vendors and all their privacy policies. “

California’s fine is $7,500 fine per record of violation for 1000 records that is a $7.5 million fine.

Lastly, Osano provides advisory services that help companies build internal privacy policy, Gilbert said.

“Compliance is kind of boring,” Gilbert said. “This is not a sexy industry. We’re not making a new Rocketship.”

But data protection is a $125 billion industry, Gilbert said. And Berkeley Economic Advising and Research predict companies will spend $55 billion over the next two years just to get complaint with California’s law.

“We just thought this product needed to exist,” Gilbert said. “This is the second time we’ve been really lucky about timing. We are in the right place at the right time.”

Osano is a B-Corp, which is a mission-driven for-profit venture with goals to be Austin’s next company valued at $1 billion, Gilbert said.

“Aside from that noble altruistic goal, we want to turn this company into Austin’s next Unicorn,” Gilbert said. “We’re going to be part of that club. Our goal is to build a really big Austin success story.”

Shipwell Raises $35 Million, Plans to Expand in Austin and Chicago and Hire 200 More Employees

Gregory Price CEO and Co-Founder of Shipwell and
Jason Traff, President and Co-Founder of Shipwell, photo courtesy of Shipwell

Shipwell, which makes an online platform for any business to ship and track freight easily, announced Thursday that it has raised $35 million.

Georgian Partners, based in Toronto, Canada, led the Series B round. Other investors include Fifth Wall, Global Founders Capital, Box Group and Aspect Ventures.

To date, Shipwell, founded in 2016, has raised $47 million in funding.

With the latest funds, Shipwell plans to open an additional office in Austin in the Domain area, said Jason Traff, President and Co-founder of Shipwell. It has a 7,800 square foot office with 88 employees in the Bank of America building downtown, said Traff said. Shipwell plans to keep that office. It also plans to open an office in Chicago in January, he said.

Right now, Shipwell has 95 employees, but the company plans to hire another 200 employees, Traff said.

Both Traff and Gregory Price, co-founders of Shipwell have experience in the shipping industry. They also share ties as students at MIT. Traff dropped out of MIT’s Sloan School of Management to join Y-Combinator and launch Leaky, an insurance technology startup that was later acquired by an insurance company.

Before that, Traff had an oil painting reproduction business based in Shenzhen, China that shipped to four continents. Price worked at McKinsey with Fortune 100 companies on supply chain consulting. They saw a lot of inefficiency and waste in time and money companies spent in the shipping industry.

Together, they saw how some of the best companies in the world like Amazon and Wal-Mart invested in supply chain logistics to turn shipping into a competitive advantage.

They created Shipwell to give customers that same kind of supply chain shipping advantage by using its online platform. The company’s freight shipping platform provides quotes, and tracking information on every shipment.

Its customer saves an average of 15 percent on shipping costs, Traff said.

“Everything everywhere should ship as easy as Amazon,” Traff said.

Shipwell has been focused on the domestic US market but has also expanded into Canada. Shipwell is also now handling parcel shipping along with its traditional freight shipping modes. It is now FedEx compatible, allowing its customers to manage their parcel and freight shipping on one centralized platform.

“For a lot of companies, we are able to give them visibility to where their shipments are at any moment,” Traff said.

Since October 2018, Shipwell grew shipments on the platform by 600 percent from over 4,000 monthly customers that generate over 100 million rows of location data every day.

 “In the coming months and years ahead, our focus on delivering a platform with layers of sophistication built on machine learning and AI will take our customers to the future of supply chain execution,” Traff said.

Austin-based Literati Lands $12 Million in Funding

Photo courtesy of Literati

Literati, a children’s subscription book service, announced Wednesday that it has received $12 million in new funding.

Nikhil Basu Trivedi at Shasta Ventures led the Series A round.

Jessica Ewing and Kelly Carroll founded Literati in 2016. Literati is a children’s book club aimed at children from birth to 12 years old.

The company plans to use the funding to strategically grow the business and to hire new employees in Austin.

“I’ve been on the lookout for the next great consumer subscription business, having invested at Shasta in category-defining brands such as Dollar Shave Club, Imperfect Foods, and The Farmer’s Dog,”  Basu Trivedi said in a news release. “The book market is massive, and Literati’s growth, customer love, and mission really blew me away as I spent time with Jess, Kelly, and the Literati team.”

Other investors included Dick Costolo of 01 Advisors, former CEO of Twitter, Katie Jacobs Stanton and Jessica Verrilli of #Angels, Dan Graham of Austin’s Springdale Ventures, Kevin Hartz, founder of Eventbrite, Thomas Lehrman, founder of GLG, Allan Hubbard, former director of the National Economic Council, and follow-on investments from Founders Fund, Pathfinder and Silverton Partners. Additionally, Literati received funding from Brent Montgomery at Wheelhouse, backed by comedian and late-night host Jimmy Kimmel.

“Our mission is to build a lasting company that stands for lifelong learning and sparks revolutionary excitement in books and literature,” Founder and CEO Ewing said in a news release. “We hit our stride in this round, adding key investors who really get our vision. We want to build consumer products that make life more meaningful, not merely more efficient.”

“Literati is a shining example of the innovative new companies that are being built outside of Silicon Valley. Jessica’s vision for the company is expansive and inspiring, and it is revolutionizing one of the last undisrupted media channels – the massive books market,” Costolo said in a news release. “We are excited to see the next phase of growth for Literati.”

Literati is a subscription book service that charges $9.95 a month for a box of five books. Parents have seven days to return the books they don’t want in a pre-paid envelope and they pay Amazon retail prices for the ones they want to keep.

Kids, ages eight to 18, are now using screens – laptops, tablets, phones, TVs, Playstations, Xboxes, etc., up to seven hours a day. That’s where Literati fits in with parents who want their kids to read more books and get away from electronics.

“The curation around themes is incredible and we discover books we’d never discover otherwise,” Cyan Banister, partner at Founders Fund Pathfinder who led Literati’s seed round of funding, said in a news release. “Research shows that creating a steady stream of new age-appropriate books has been shown to nearly triple interest in reading within months.”

Hypergiant Partners with Dynetics to Create Space Mission Solutions

Hypergiant announced Wednesday a new partnership with Dynetics to develop space mission solutions for government and commercial customers.

The companies plan to use Amazon Web Services and its cloud for artificial intelligence, machine learning, analytics, Internet of Things and AWS Ground Stations to deliver mission and payload on-demand services.

“These services will support the current space ecosystem customers and also open up opportunities for new participants in the burgeoning space economy,” according to a news release.

First, the companies plan to develop services to support Hypergiant’s planned missions using its Slingshot deployment system and NASA’s International Space Station infrastructure.

 “Now that space-mission hardware costs are being reduced, our ability to get more data, more often, is rapidly increasing. People need a way to get that data more efficiently and to interpret it more effectively. That’s why we entered into this partnership with Dynetics: smarter, more cost-effective solutions for space data to all companies,”  Hypergiant Founder and Chief Executive Officer Ben Lamm said in a news release.

Dynetics, an aerospace and defense company based in Huntsville, Alabama,  brings over a decade of human spaceflight as well as satellite development, deployment, and deployment experience to the partnership. It also has 45 years of experience in systems engineering, analytics, and hardware and software development.

“Demand for these solutions continues to increase from civil space, defense, and national intelligence agencies. Our rich experience with US DoD, NASA, and various commercial aerospace companies provides a unique value proposition with Hypergiant while also utilizing AWS to deliver flexible, cost-effective, and secure solutions in-line with the customers’ needs,” Jonathan Pettus, Dynetics vice president of Strategic Cybersecurity, Artificial Intelligence and Information Technology, said in a news release.

Founded in 2018, Hypergiant Industries has offices in Austin, Dallas, Houston, Seattle and Washington, DC.

This is the second major partnership for Hypergiant this year. In August, Hypergiant announced a big partnership with Booz Allen Hamilton, a huge government contractor.

Opcity Plans to Double in Size Adding 600 More Employees


Mayor Steve Adler, Tracey Fellows, realtor.com interim CEO, Ben Rubenstein, CEO and Co-Founder of Opcity and Michael Lam, CFO and Co-Founder of Opcity

Opcity plans to double in size hiring 600 more employees in the next couple of years, said Ben Rubenstein, the company’s CEO and Co-Founder.

Already, Opcity has 660 employees. It grew from zero to 660 in less than four years, he said. Opcity plans to hire 500 new employees next year, he said.

Opcity is also phasing out its brand in favor of Realtor.com, which is more recognized by consumers and potential employees, Rubenstein said. It’s not going to happen overnight, but Opcity is doing more and more under the Realtor.com brand name, he said. In 2018, Move, Inc., which operates Realtor.com, and is a subsidiary of News Corp., acquired  Opcity for $210 million. About 73 million unique visitors come to the Realtor.com website every month, Rubenstein said.

Realtor.com officially opened its new tech hub on Austin’s eastside on Tuesday.

And Opcity is already on the hunt for larger headquarters for its growing staff, Rubenstein said in an interview following the company’s official ribbon cutting.

The new office at 901 E. 6th Street will house engineering and product development staff for Realtor.com. The company makes a technology platform that matches home buyers and home sellers with the best real estate agents in their neighborhoods with no upfront costs. The company uses proprietary data and applied analytics to increase sales.

The new office can hold up to 200 employees and already has 100 employees. The office features a couple of murals done by local artists depicting Austin scenes like the bats emerging from the Congress bridge and another one with statues of Willie Nelson and Stevie Ray Vaughan. It also has lots of open spaces featuring natural light, high ceilings, open workspaces, kitchenettes, meeting and huddle rooms, bike racks, and more features like Ping Pong tables that appeal to tech workers.

“I love this space,” said Mayor Steve Adler. “I also like it when Austin, which is a cool city, gets a little bit cooler.”

Austin is a city where it’s ok to try new ideas, Adler said. Opcity is a great example of that, he said.

“The people that try something and work at it and stay with it and then it grows, and it succeeds, those are the real civic folk heroes in our city,” Adler said. “That’s why there are more startups per capita in Austin than anywhere else.”

Austin is rated so high for new businesses and tech startups, Adler said.

“There’s just something cultural about being creative and innovative in this city,” he said.

Opcity has been one of the fastest-growing startup success stories to come from Austin in recent years. Rubenstein and co-founder Michael Lam first worked on the real estate startup at Galvanize in downtown Austin. But they outgrew that office and moved nearby to offices in the Silicon Labs building. And then in 2017, they moved to 50,000 square feet of space at the Bergstrom Tech Center in Southeast Austin on Burleson Road.

Opcity is working with a commercial broker looking for its next headquarters, Rubenstein said.

“We’re hiring,” Rubenstein said.

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