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Using Gamification and “Rat Chow” for Learning New Skills

By SUSAN LAHEY
Reporter with Silicon Hills News

Jeff Johannigman, former game designer who now works at General Motors

Jeff Johannigman, former game designer who now works at General Motors

If you want to teach leadership and decision making skills, games are the way to do it, explained Jeff Johannigman, former game designer who now works as Learning Performance Specialist at General Motors. Johannigman spoke at the Elearning Symposium at the Omni Southgate Wednesday.
The symposium, hosted by the E-Learning Council and the Department of Information Resources (DIR), is an interactive conference for professionals involved in web-based education services in various industries. Johannigman has developed more than 25 published games and co-founded the Game Developer’s Conference. He left the gaming world when he concluded his work was inspiring a lot of people to spend a lot of time alone, in the dark, glued to their game systems. But then he turned his skills to the question of learning.
Traditional learning models, he pointed out, are linear and good for knowledge transfer, feeding someone information that they then memorize and regurgitate. They’re passive. And in traditional learning, failure is bad. But games are active. Instead of a test at the end, there’s a challenge at the beginning that engages the player in a series of decisions, acquiring knowledge at every step. And failure, with feedback is good.
“Yes I died, but I learned something in the process,” he said.
Games are immersive, addictive, simulate real world situations, and effective for learning. But while some organizations, like the military, fully embrace gaming as a learning tool, the private sector—in particular the C-Suite rejected anything that could be called “play,” despite evidence that the brain is most creative during play.
So Johannigman renamed what he was doing Immersive Learning Simulations—a moniker the corporate world could embrace.
An effective game, Johannigman said, needs to include:
• Cause and effect logic
• Algebra, geometry, mathematical concepts
• Probability and statistics, even game theory
• Psychology
• Storytelling, literature and mythology, especially the works of Joseph Campbell
An effective game needs to immerse you in another world and give you the opportunity to connect with your playing character, even design your character, in order to increase engagement. And it’s much more powerful when it has a social interaction component.
An effective game continually ups the player’s challenges. That might mean pitting the player against someone slightly more skilled than he or she is, with the skill levels of opponents rising as the skill level of players increase. Or it might mean challenging the player to build a business starting with $1,000 and making the business incrementally more complex, rather than starting with $10 million which presents little challenge. The challenge has to meet “optimum flow” meaning it’s not so easy it’s boring but not so hard it’s discouraging.
The more compelling games have fluid branching stories, a decision isn’t just right or left but effects change all over the game. That, and having to balance time, resources and other limitations, make them ideal for learning to manage organizations where a manager or executive may need to increase revenue, improve customer satisfaction and decrease operating costs, all at the same time.
A great game doesn’t need a complex story line or characters, Johannigman said. People are comfortable with “the goofy sidekick.” But it does need mechanics, which includes objects that have behaviors. For example, if you buy one house, you can charge X amount for rent but if you buy three, the price goes up…or down.
And, of course, a game—like life—needs rewards. Devotees of behaviorist B.F. Skinner, game designers, Johanningman said, refer to the rewards they build into games as “rat chow.”
A simple game without a lot of options, he said, can be developed for under $50,000. But the more complex ones cost from $100,000 up. And the key is to align the game with the company’s goals, for example:
• What are the performance issues? What should learn learners be doing differently?
• What are the common mistakes and bad decisions learners make?
• What external, variable factors can affect whether a decision is a good one or a bad one?

Mapping the Austin Tech Startup Scene

Screen Shot 2013-06-13 at 10.22.07 AMThere’s a new map in town: ATXup.
Nick Hammond, an Austin-based software developer, created the map using an open source program called RepresentMap. Other startup communities worldwide are using the same program to map their emerging tech startup economies.
Some of the latest additions to the map include: Nitero Inc., Trails.by, Longhorn Startup Camp, Clay.io, Main Street Hub, Basanty, The Radio Box Inc. and Mososh. The map has more than 130 startups listed along with incubators, accelerators, coworking sites, investors and events.
Any tech startup can submit a form to be included on the map. They’ve got them listed all the way to San Marcos and Canyon Lake.
But the ATXup map isn’t the first and only map in town.
Andy Keil and Andrew Berg curate the Startup Genome – Austin Map, which has more than 540 startups listed and 51 investors. It has filters that allow you to search by date founded, amount of money raised and number of employees.
Ricardo Sanchez, who runs the co-founders meetup, created the Austin Tech Map. His map, which he launched last year, has more than 360 startups listed, 12 service providers, 13 coworking spaces, 36 angels and VCs and more than 100 jobs listed.
And Bijoy Goswami, head of Bootstrap Austin, created this elaborate Mindmap of Austin’s entrepreneurial tech scene. Goswami’s map goes far beyond listing local startups. He links to communities, universities, lifestyle, funding sources and so much more.
And lastly, one of the oldest maps of the area’s tech scene, is not a digital map, but a paper one from Silicon Maps. It’s a map of Silicon Hills and it lists mainly established technology companies like Dell, IBM and eBay that can afford to pay more than $1,000 to get listed on its map.

A Slice of Silicon Hills Talks App Deployment with SocialREST

By ANDREW MOORE
Reporter with Silicon Hills News

47404760-c3da-410f-a36a-64718dabbac4_120While most iOS app developers want to incorporate social media in on their new apps, the process is easier said than done. Facebook, Twitter and other platforms often have their own code – which developers may or may not be familiar with. That’s where SocialREST comes in.
This four-member Geekdom startup has created a Facebook code library that can greatly reduce the workload of the developer — both in integrating with Facebook and in adding specific Facebook functionalities. When developers put their apps on Facebook through SocialREST’s cloud service, they can use simple code shortcuts to access complex Facebook functions such as searching for friends.
Additionally, SocialREST protects their client’s apps from being affected by changes in the Facebook API. Because the startup acts as a middleman, they can handle all such changes on their end — saving clients the headache of having to go back and re-write code for all their deployed apps.
SocialREST is also putting the finishing touches on their Facebook analytics service. This will give developers a dashboard that shows all their apps’ social interactions and conversion rates – or how often a user downloads the app following a social interaction. The dashboard will also give developers all the information a Facebook login can provide, such as user profile information. According to Selby, this will help developers better plan out their social media strategy for their current app and any additional apps they create.
In the future, SocialREST plans to expand their service to Twitter, Google+, and other social sites.

Incubation Station Entrepreneurs Showcase Their Products

Kendra Scott on being an entrepreneur, photo courtesy of Incubation Station

Kendra Scott on being an entrepreneur, photo courtesy of Incubation Station


By SUSAN LAHEY
Reporter with Silicon Hills News
Among the presenters at the Incubation Station Showcase Tuesday night were a women’s apparel company that employs African women to make beautiful necklaces out of melted bullet casings, a cider company that sells the fastest growing drink in the U.S., a company that imbues peas with the flavors of the world, a vegetarian burger with no fillers, a salsa company called Texas Texas, and a company that sells men’s wipes.
The Austin room of the Bob Bullock Museum was filled as graduates of the Incubation Station presented their products, looking for investment dollars. Steven Tomlinson of Acton School of Entrepreneurship gave an inspiring speech about entrepreneurs combining what they love and get lost in, what they’re good at and what the world needs–against the challenges of culture, scaling and urgency.
If they’re not engaged, he joked, entreprene
Kendra Scott on being an entrepreneur, photo courtesy of Incubation Station

Kendra Scott on being an entrepreneur, photo courtesy of Incubation Station

urs are just “a bunch of cranky unemployed people looking for something to do. If we don’t give them something to do they’re going to start robbing liquor stores.”
The key to remaining passionate in entrepreneurship is remembering the people you’re trying to serve, Tomlinson said. Culture, scaling and urgency just produce an adrenaline rush of fear that produces little. But engaging with the people you’re trying to help causes the brain to fire in the same multifarious way that play does. And that’s what entrepreneurs must keep alive.
The six presenting companies each had several Incubation Station mentors for their consumer packaged goods companies and each had a highly polished pitch presentation, leaving few questions in the audience besides the ubiquitous: What keeps you up at night?
Raven + Lily, a socially-conscious fashion and jewelry company, employs women in Ethiopia, Cambodia, India and homeless women in the U.S. to make eco-friendly, fair trade products including jewelry, clothing and soy candles. The company projected annual sales of $770,000 for 2013 and $10 million by 2017. Its gross profit margins for 2012 were 55 percent.
Goodseed makes vegetarian burgers using hemp seed, sprouted lentils, sunflower and chia seeds and other ingredients not including the wheat, corn, dairy and eggs incorporated in its competitors’ burgers. Currently the company makes the burgers by hand and is looking for $700,000 to automate to meet distribution demand. It projects revenues of $290,000 for 2013 and $9.6 million by 2017.
World Peas makes snacks out of peas in seven international flavors. Founder Anish Sheth, a corporate attorney by day, has created the company all on his own and has increased sales from $33,300 in 2012 to nearly $147,000 for the first half of 2013. He projects revenues of nearly $15 million by 2017.
Sanderson Specialty Foods is a profitable company that makes Texas Texas brand salsas and barbecue sauces. The company had 2012 sales of $1.4 million but was looking for $500,000 for sales reps and increased distribution. One investor asked why the company didn’t go for a line of credit.
Co-founder Brian Sanderson responded “We explored both options, the line of credit versus an investor and we are also seeking knowledge to help us grow. You don’t necessarily get that from a bank.”
Austin Eastciders is capitalizing on a skyrocketing growth in the alcoholic cider industry which it said has has grown by about 70 percent since 2009. Founder Ed Gibson started a cider bar in Bristol, UK seven years ago. The business is profitable, but when he visited Austin he fell in love and found a way to move here. Gibson said the company is the only U.S. cider maker using cider apples versus eating apples which makes a huge difference to the taste. The company has received $300,000 in finding but is looking for $350,000 for its production site and sales and marketing primarily.
Arguably the most entertaining pitch was for Dude Wipes, a division of Dude Products, created by several Chicago transplants with a combination of sales and engineering, data and risk modeling, banking and manufacturing. Capitalizing on a growing trend for men to avoid certain “laundry issues we won’t go into here,” Dude Wipes replace what is commonly and erroneously referred to as “facial tissues.” The company, which taped a portable packet of the wipes under each chair, projects nearly $90,000 in sales for 2013 with a 2018 exit of $15.6 million.

LDRK Media Does Whiteboard Illustration Videos for Startups

LDRKlogo2editAustin-based startup LDRK Media makes fun and engaging online videos.
Its clients include Badgeville, Best Western, Realty Austin, National Renters Association and many more. Now it’s focusing more on doing whiteboard explainer videos for startups in which it takes complex subjects and break them down into a series of white board illustration. The videos are clever.
“This is a really good product for technology companies because the video has a knack for making complex ideas sound simple,” said Erika Benson, spokeswoman with LDRK Media. The company also does commercial videos and profile videos.

Full disclosure: LDRK Media is an advertiser with Silicon Hills News. It is producing a whiteboard video for SHN in exchange for advertising.

TVA Medical of Austin Receives $9.5 Million in Venture Capital

TVA MEDICAL, INC. LOGOTVA Medical announced Tuesday that is has received $9.5 million in Series B financing in a round led by S3 Ventures along with TriStar Technology Ventures and Sante Ventures.
The Austin-based medical device company says the funding will be used to complete clinical trails and validate its endovascular technology. The company is developing a minimally invasive catheter-based system that allows physicians to join and arty to a vein to deliver hemodialysis to patients suffering from kidney failure.
“The technology is being studied outside of the United States and is currently not available in the U.S. The Company intends to seek Food and Drug Administration clearance in the future,” according to a news release.

Austin Ideas for the G-8 Summit from the G-Everyone Meetup

By SUSAN LAHEY
Reporter with Silicon Hills News

The government team at the G-Everyone Meetup

The government team at the G-Everyone Meetup

Three teams put their heads together to tackle the question of using technology for social good in Austin Monday night at the G-everyone meetup sponsored by Mashable and the Social Good Summit. The gathering at Capital Factory included about 20 people. It was recorded and would be made available as part of a 24-hour global digital convening to precede the G8 Summit in Northern Ireland.
Among the ideas the teams came up with:

  • To make government more open and accessible, encourage public voting on issues and even on government contracts—such as those for municipal projects—by SMS. Where those projects or issues are complex, employ graphic elements—such as infographics–to make them easier for people to comprehend.
  • To encourage healthy discussion on issues, gameify public debate with a tool that responds to one person’s input by sharing the perspective of someone on the opposite side. Create a leaderboard and invite thought leaders or, as participant John Fitch called them “Jedi”you’re your side of the debate, to participate. Public forums exist in the city’s site: Speakup Austin as well as sites like Change.org and Whitehouse.gov but the gamefication factor would encourage participation of those who don’t naturally tend toward political involvement.
  • To promote health initiatives, use social media but also cross the digital divide by going to community centers and door to door in underserved areas. Monica Guzman, participant in the team that tackled the question of encouraging health awareness in Austin, said she uses her social media contacts as well as prints flyers and passes them out in areas where technology is not widely used, to share information about health initiatives in the Latino community.
  • Create an app, Health-e ATX, for people to get information about healthcare locally.
  • To use innovation to stimulate the economy, employ a barter system of knowledge or service rather than always relying on money.
  • Create a local currency, Austin Bucks.
  • Promote happiness with the view of promoting economic success, rather than the other way around.

The healthcare team at the G-Everyone Meetup

The healthcare team at the G-Everyone Meetup

Participants in the discussion included Steven Polunsky, Director of the Texas Senate Committee on Business and Commerce, attorney Erin Gilmer who specializes in healthcare, Ruben Cantu, Austin Social Good Summit organizer, and a number of Austin based entrepreneurs. Other partners in the Social Good Summit are 92nd Street Y, the United Nations Foundation, the United Nations Development Programme and the Bill & Melinda Gates Foundation.

Eight Honored as Ernst & Young Entrepreneurs of the Year 2013 in Central Texas

images-5Ernst & Young honors eight Austin and San Antonio entrepreneurs as Ernst & Young Entrepreneur of the Year 2013 Award winners in Central Texas.
The winners were honored at a gala at the Hilton Downtown on June 5. They include: Veronica Edwards, CEO of InGensis in San Antonio for business services; Rony Kahan and Paul Forster, co-founders of Indeed in Austin for Emerging and High Growth; Dan Graham, founder and CEO of BuildASign.com in Austin for Retail and Consumer Products; Glenn Garland, president of CLEAResult and Jim Stimmel, executive vice president of CLEAResult in Austin for Technology and Technology Services; Maryanne Guido, CEO of Guido Brothers Construction Co. Inc. of San Antonio for Family Business Award of Excellence and Red McCombs, chairman of McCombs Enterprises of San Antonio for lifetime achievement award.
The winners will not compete on the national level and those awards will be announced on Nov. 16.

Solar Winds and Rackspace on Forbes’ Fastest Growing Tech Companies List

Solar Winds, founded in 1999 and based in Austin, ranks 11th on Forbes’ List of the Top 25 Fastest Growing Technology Companies.
Rackspace Hosting, founded in 1998 and based in San Antonio, snagged the 19th spot on the list.
Solar Winds, which makes information technology management tools, has 628 employees and $282 million in revenue, up 31 percent in the last year.
Rackspace, which provides website hosting, has seen its revenue increase 25 percent in the last year to $1.3 billion. The company has more than 4,000 employees.
LinkedIn, Facebook and Apple claimed the top three spots respectively on Forbes’ list.

UT’s AdBm Technologies A Finalist for Founders.org’s 100K Big Ideas Competition

AdBm-logoAdBm Technologies, which created a noise abatement system to protect marine life from underwater oil and gas drilling operations, is a finalist in the Founder.org Big Ideas Competition.
AdBm is one of 10 finalists in the competition, which received more than 500 submissions.
The competition’s mission is “to inspire students to chase big ideas and become founders of impactful companies that drive innovation and economic growth.”
Founders.org has narrowed the field down to 10 Big Ideas Finalists from 50 semifinalists, which included five companies from the Austin Technology Incubator at the University of Texas at Austin.
The winner receives a $100,000 grant to pursue their idea.
The other finalists include three teams from the Massachusetts Institute of Technology: Billbacker, a program that provides analysis on politician’s views on bills, Mediuum, a digital art project and SproutsIO, an urban organic food production system.
The University of California at Berkeley has two teams in the final competition: Eko Devices, a smart phone app for cardiovascular monitoring and Pristine, a mobile retail data analysis project.
Other teams include Securly, a web filter from the University of Pennsylvania, Sensible Baby, a baby monitoring device from Harvard Business School, Smart Vision Labs, a portable vision examination device, from New York University and Verdigris Building, a smart home sensor system, from Stanford University.

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