The Austin-based startup plans to use the money to build an online marketing platform aimed at RV and boat retailers. It is launching in select markets including central Texas this year. It plans to use the funds to hire sales and marketing staff in Austin and to expand nationally in early 2018.
“Today’s consumers expect a digital buying experience and Motorcycle, Powersports, RV and Boat dealers want to provide a more personalized, and open purchase process. These products are about fun and buying them should be as enjoyable as using them,” Bernie Brenner, CEO of Rollick, said in a news release.
Silverton Partners led the funding round with participation from Autotech Ventures, Troy Capital Partners, Capital Factory and Austin-based entrepreneur Brett Hurt.
“Bernie and his team have a tremendous amount of experience in auto retail innovation and we see that applying to these new categories,” Morgan Flager, General Partner at Silverton Partners who will also join Rollick’s Board of Directors, said in a news release.
Brenner is the co-founder and Chief Strategy Officer of TrueCar. Rollick’s other key executives include its President, Amit Maheshwari, former senior vice president of global enterprise solutions at Cox Automotive and Mike Timmons, Rollick’s Chief Operating Officer and former executive vice president of dealer sales operations at TrueCar.
“Marketing innovation in this category is long overdue,” Alexei Andreev, Managing Director of AutoTech Ventures, said in a news release.“Rollick’s innovative platform helps folks find the right product and work with the right dealer in a consumer-driven experience.”