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At Galvanize this morning, I presented Content Creation for Entrepreneurs to Drive Engagement.

More than 180 people signed up for the presentation, which kicked off at 8 a.m. following last night’s Austin Technology Council’s Battle of the Bands. About half of those people showed up. And we had a great discussion.

At the presentation, we covered blogging, podcasting, photos and Instagram marketing, video and livestreaming along with distribution and hosting platforms.

The key to success with blogging or any other form of content creation is to create original content. It’s OK to aggregate content from others sites but make sure that when doing that you have something new to offer in way of commentary or curation.

The biggest reasons entrepreneurs should blog, podcast or create other content is to share their ideas, build a community and engage with an audience, get exposure for their business, become a subject matter expert and to express creativity.

If you missed the session, it’s not too late to snag a ticket to join us for ContentATX on Oct. 21st, Saturday, at Galvanize starting at 10 a.m. Tickets are available at Eventbrite.