There once was a startup in Austin
WP Engine grew lickety-split like Boston
It set out to expand to Ireland’s land of opportunity
Its website hosting business grew with such unity
And now it’s part of a bigger European economic community
– Anonymous

Photo courtesy of IDA Ireland

Photo courtesy of IDA Ireland

The big news for WP Engine Monday is it has expanded to Limerick, Ireland.

The Austin-based startup specializes in hosting websites based on the WordPress publishing platform. It is opening a Technical Support & Innovation Center in Limerick which is expected to create 100 jobs during the next three years.

WP Engine reports it works with more than 350,000 digital brands in 136 countries. WP Engine’s customers include AMD, Network Rail, New Relic, Soundcloud, UnderArmour and Warby Parker. WP Engine opened a London office in 2015 and reports its customer base has doubled since then. The new center in Ireland will help to further its expansion in Europe, the Middle East and Africa.

The announcement is being celebrated at an event Monday in Limerick with the Irish Minister for Jobs, Enterprise and Innovation Mary Mitchell O’Conner, Finance Minister Michael Noonan, Minister of State for Employment & Small Business Pat Breen and Mary Buckley, executive director of IDA Ireland along with WP Engine CEO Heather Brunner, Chief Financial Officer April Downing and Fabio Torlini, managing director of EMEA.

The project is supported by the Department of Jobs, Enterprise and Innovation through IDA Ireland.

“WP Engine is focused on building the best managed WordPress platform in the world and we’re incredibly proud to be opening our new Technical Support and Innovation Centre in Ireland,“ Heather Brunner, CEO of WP Engine, said in a news release. “As a company we aim to be present in cities that are successful in terms of job creation and attracting businesses – as represented by our offices in Austin, San Antonio, San Francisco, and more recently London. Limerick, similarly, has a terrific environment and culture where the community, government and business leaders are committed to building local talent and creating a technology innovation and incubation center. We wanted to help further build and be a part of that ecosystem.”

In 2010, Jason Cohen founded WP Engine at Capital Factory in downtown Austin. It has quickly grown into a global brand with offices in San Francisco, San Antonio, London and now Limerick.