IcarsAnother startup has entered Austin’s ride hailing market.

iCars, based in San Francisco, launched its web and mobile platform on Wednesday to connect customers to executive car service operators and chauffeurs in Austin.

The company first began offering service in the San Francisco Bay Area in February.

“iCARS’ expansion into Austin signifies the growing demand for safe and reliable options in the luxury transportation market, especially in the hospitality space,” Gary Bauer, founder and CEO of iCARS, said in a news release. “Too often, concierges and doormen don’t have sufficient information about the driver or the car they are putting guests into. iCARS gives hotel operators peace of mind that their guests are being safely transported, allowing them to fulfill their duty of care obligations in a simple and seamless way.”

The iCARS fleet in Austin includes Sedan Class, SUV Class and Sprinter Class vehicles.

“iCARS only partners with transportation companies that carry at least $1 million in commercial liability insurance, regularly maintain their vehicles, conduct random drug testing and background checks on their employees, provide driver training courses, fingerprinted employees, and pay employee benefits as required by their respective states,” according to its news release.