websummitThe Web Summit, one of Europe’s largest technology conferences, wants to diversify its attendance base and is seeking to boost the number of women attending the conference from less than 30 percent in 2015 to 50 percent this year.

Conference organizers launched a “Women in Tech Initiative” and are offering a $50 discount code for female attendees to register for the three-day conference in Lisbon, kicks off November 7th. The cheapest ticket is $560. So with the discount, the ticket would be about $510. The discount is good for tickets purchased by July 15th.

The code is WSREM33413e

The Web Summit, originally called the Dublin Web summit and founded in 2010, is being held in Lisbon for the first time this year. The conference attracts 50,000 attendees from 150 countries including more than 7,000 CEOs.

The conference’s past speakers have included Michael Dell, founder of Dell, Bono, musician, Elon Musk, founder of Tesla and SpaceX, Reed Hastings, founder of Netflix, Julia Hartz, co-founder and CEO of Eventbrite.