robtaylorConvey, a Techstars Austin graduate, announced Wednesday it has raised $4.5 million in Series A funding.

To date, the company has raised $6.9 million.

Silverton Partners led the latest round with participation from Techstars Ventures, Capital Factory and Corsa Ventures.

Rob Taylor is the CEO of Convey and Dan Bebout is the founder and vice president of customer experience. Convey’s team also includes Chris Richter, vice president of revenue and Oliver Modica, vice president of engineering. Taylor and Richter previously founded BlackLocus, a software as a service company aimed at data analysis for retailers, which Home Depot acquired in 2012.

Convey handles the logistics of moving large items from the store to homes and businesses. The company creates fulfillment software for retailers. Its customers include, and Living Direct. Convey reports its software saves retailers approximately 11 to 22 percent, on average, on freight costs and increases on-time delivery.

“Customer retention and satisfaction are critical priorities for online retailers. Our research shows that 70 percent of consumers will abandon a retailer after a single bad delivery experience. The Convey solution allows retailers to dramatically improve the entire fulfillment process,” Rob Taylor, CEO, Convey, said in a news statement. “This Series A funding round will allow us to continue developing our platform’s capabilities to help retailers provide their customers with exceptional customer delivery.”

The company, previously known as Pivot Freight, moved from Arizona to be part of the Techstars Austin program. After the program, the company, founded in 2013, decided to relocate permanently to Austin.