Quantcast-LogoQuantcast, a digital advertising and audience measurement firm, is opening an Austin office and is holding a recruiting event at Capital Factory on Wednesday.

The San Francisco-based company’s new office will be located at Capital Factory in downtown Austin. It is hiring sales, client services and media professionals.

“Austin has one of the highest start-ups per capita in the United States right now,” Stephen Collins, Quantcast’s chief financial officer, said in a news statement. “It’s fast growing, eclectic and attracts a lot of talented tech professionals. We believe our Austin presence will add to the local tech community and be accretive to our global company culture.”

Quantcast foresees big growth for its business and industry. Real time bidding digital display advertising is projected to increase from an estimated $14 billion in 2015 to $20 billion in 2016, according to eMarketer.

“This is just the beginning of a very exciting time for Quantcast corporate sales and services,” Megan Edwards, global head of client services, said in a statement. “We look forward to a strong 2015 and an even stronger 2016 with our joint offices and teams.”

Quantcast, founded in 2007, has raised $65.3 million in four funding rounds, according to its CrunchBase profile.