imgres-8Get Smart Content announced Monday it has closed on a $3.5 million funding round.

Origin Ventures led the round with participation from Chicago Ventures and Virgo Capital. To date, the company has raised just over $6.4 million, according to a news release.

The Austin-based company runs an online platform that allows marketers to create personalized content for their websites. The company’s clients include HP, Siemens, Iron Mountain and Rockwell Automation. Its partners include Oracle Marketing Cloud and LinkedIn.

Get Smart Content plans to use the funds to hire more sales and customer support staff. It will also support research and development of the Get Smart Content technology platform.

“Get Smart Content is already powering the content personalization of some of the biggest B2B brands, and the company has a bold vision for the future – a vision that goes well beyond A/B testing and personalization to enable optimized, cross-channel, content-driven experiences,” Brent Hill, partner at Origin Ventures said in a news statement. “This is a massive market, and we’re excited to put our support behind a leader with vision and momentum.”