Edgecase-Final-LogoCompare Metrics, which makes retail analytics software aimed at improving the online shopping experience for consumers, announced it has rebranded as Edgecase and officially launched its shopping platform.

The Austin-based company, founded in 2012, has created shopping software that allows people to browse online easily for clothes in a natural way, similar to window shopping in a store. Its customers include Crate & Barrel, Urban Decay, Golfsmith, Rebecca Minkoff, Wasserstrom and others.

“We’ve been incredibly pleased with the results our platform has driven thus far, and we have a bold vision to continue helping retailers create discovery experiences that feel modern, intelligent and relevant to every single shopper,” Garrett Eastham, CEO, of Edgecase, said in a news release. “We’ve heard directly from shoppers that even the best online discovery experiences today simply feel ‘old school’. We’re thankful to be working with innovative retailers to bring a fresh new approach to the market through our latest technology.”

So far, Edgecase has raised $8 million in funding from Allegro Ventures, Austin Ventures, Floodgate, Hurt Family Investments and Mack Capital. The company has 35 employees and is hiring.

Edgecase will debut its new platform at the 2014 Shop.org Summit on Sept. 29th in Seattle.