Joshua Baer Rejoins Email Marketing Firm PostUp

imgresJoshua Baer, serial entrepreneur and cofounder of Capital Factory, has joined the board of directors of PostUp, formerly known as PulseConnect, an email marketing software company.

Baer founded the Austin-based company under the name of Skylist in 1996 and later sold it.

“Although I founded the company almost 20 years ago, PostUp still offers a cutting edge and unique solution for email marketers looking for scale, optimal deliverability and deep database integration,” Baer said in a news release. “As an independent company, PostUp now has a singular focus and more resources to invest in R&D and marketing to propel us forward for the next 20 years.”

Last January, Transition Capital Partners and Petra Capital Partners, bought the company.

PostUp’s customers include ABC Mouse, HBO, NBC-Comcast, Sony, Turner, Univision and others.

“Our rebrand to PostUp positions us as a stand-alone company that allows us to sharpen our focus and innovate at a much more rapid rate around the specialized needs of our customers,” PostUp CEO Tony D’Anna said in a news release.

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