Joshua Baer, serial entrepreneur and cofounder of Capital Factory, has joined the board of directors of PostUp, formerly known as PulseConnect, an email marketing software company.
Baer founded the Austin-based company under the name of Skylist in 1996 and later sold it.
“Although I founded the company almost 20 years ago, PostUp still offers a cutting edge and unique solution for email marketers looking for scale, optimal deliverability and deep database integration,” Baer said in a news release. “As an independent company, PostUp now has a singular focus and more resources to invest in R&D and marketing to propel us forward for the next 20 years.”
Last January, Transition Capital Partners and Petra Capital Partners, bought the company.
PostUp’s customers include ABC Mouse, HBO, NBC-Comcast, Sony, Turner, Univision and others.
“Our rebrand to PostUp positions us as a stand-alone company that allows us to sharpen our focus and innovate at a much more rapid rate around the specialized needs of our customers,” PostUp CEO Tony D’Anna said in a news release.
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