Tag: marketing

RealMassive Promotes Craig Hancock to President

79047_realmassiveAustin-based RealMassive, a commercial real estate information company, announced Monday the promotion of Craig Hancock, co-founder and vice president of sales and chief financial officer to the position of president.

In his new job, Hancock will lead RealMassive’s sales and partners strategy. He will also serve as Chief Financial Officer until they hire a replacement.

“Since Day 1, Craig has demonstrated solid leadership in making strategic financial and business development decisions for the company,” CEO and Founder Joshua McClure said in a news release. “His customer-first focus, sales acumen and commitment to building strong relationships are a clear indication that Craig has what it takes to continue to lead RealMassive to a winning financial position well into the future.”

The company has raised $4.1 million to date, according to its CrunchBase profile. It has 25 employees and five full time contractors. The company sells a cloud-based marketing platform to commercial real estate professionals and provides them with data and analytics on their space and buildings.

Joshua Baer Rejoins Email Marketing Firm PostUp

imgresJoshua Baer, serial entrepreneur and cofounder of Capital Factory, has joined the board of directors of PostUp, formerly known as PulseConnect, an email marketing software company.

Baer founded the Austin-based company under the name of Skylist in 1996 and later sold it.

“Although I founded the company almost 20 years ago, PostUp still offers a cutting edge and unique solution for email marketers looking for scale, optimal deliverability and deep database integration,” Baer said in a news release. “As an independent company, PostUp now has a singular focus and more resources to invest in R&D and marketing to propel us forward for the next 20 years.”

Last January, Transition Capital Partners and Petra Capital Partners, bought the company.

PostUp’s customers include ABC Mouse, HBO, NBC-Comcast, Sony, Turner, Univision and others.

“Our rebrand to PostUp positions us as a stand-alone company that allows us to sharpen our focus and innovate at a much more rapid rate around the specialized needs of our customers,” PostUp CEO Tony D’Anna said in a news release.

Google Buys Austin-based Adometry

adometrybygoogle.fw_In 2007, a startup called Click Forensics began operations in San Antonio.
The company, founded by Tom Cuthbert and Tom Charvet, tackled the problem of click fraud online. Austin Ventures provided its initial $500,000 seed stage funding.
Click Forensics ended up moving to Austin and pivoted to become a marketing analytics firm called Adometry.
On Tuesday, Google announced it bought Adometry for an undisclosed price. Since its inception, Adometry has raised $29.1 million in venture funding from Austin Ventures, Shasta Ventures and Sierra Ventures, according to the company.
Adometry and Google both announced the deal it in separate blog posts.
“Adometry is joining Google, where they will build on the momentum of our existing measurement and analytics offerings, which include Google Analytics Premium as well as other products,” according to a Google blog post.
“Attribution solutions, like Adometry’s, help businesses better understand the influence that different marketing tools — digital, offline, email, and more — have along their customers’ paths to purchase (http://goo.gl/tXTliw). This heightened understanding, in turn, enables businesses to measure marketing impact, allocate their resources more wisely, and provide people with ads and messages that they’re likely to care about.”
Adometry moved into new headquarters last year at the Lakewood Center Building II on Capital of Texas Highway and has about 135 employees, according to this profile Silicon Hills News did of the company in March.
“We couldn’t be more excited to join Google — a company that shares our core values. Not only do they focus on innovation and solving big problems, but also like Adometry, they seek to provide brands and their agency partners with the analytics and insights to improve the performance of their marketing campaigns,” Paul Pellman, Adometry’s CEO, wrote in a blog post on its site.

Six Nonprofits Chosen for CreateAthon Austin

AIGA Austin and BuildASign.com will host the 24 hour CreateAthon Austin starting Sept. 20 to bring volunteers together to help nonprofits with free marketing and creative services.
The nonprofit organizations chosen for CreateAthon Austin include: Austin Clubhouse, Big Brothers Big Sisters of Central Texas, Con MI MADRE, ECHO, Hope Alliance and Without Regrets Foundation. They were chosen from applications from area nonprofit organizations for 30 projects.
The nonprofit organizations chosen represent a variety of causes from mentoring children to helping the homeless and mental health awareness.
“The nonprofit selection has been the most difficult part of this project,” Dan Graham, Founder and CEO of BuildASign.com, said in a news release. “Every organization that applied was so deserving and does such great work in the community. We would love to be able to help them all.”
Now CreateAthon Austin needs volunteers with advertising, marketing, graphic design, public relations, web development, copywriting and other skills. To apply and find out more details, please visit the CreateAthon web site.
“Austin has some of the top creative talent around,” Erin Bender, President of AIGA Austin, said in a statement. “Whether you’re a designer, art director, developer, copywriter, or just interested in helping some amazing nonprofits, we’re excited to bring the community together to do our part in giving back.”

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