imgres-4Upstream Commerce, which makes competitive pricing software for retailers, announced the expansion of its U.S. presence with a new office in Austin.
Bill Fanning, formerly with Bazaarvoice, will serve as the company’s general manager North America and vice president of sales.
“We’re delighted to add Bill’s perspective, depth of experience, and incredible energy to our leadership team, to continue to help retailers around the world compete more effectively,” Upstream Commerce CEO Amos Peleg said in a news release.
“I’m particularly excited to be part of the Upstream Commerce team as we help retailers turn real-time big data into major pricing and product assortment opportunities,” Fanning said in a news release.
Upstream Commerce’s customers include Staples and ToysRUs. It chose Austin because of its technology industry and talent pool.
Peleg and Shai Geva founded the company, based in Tel Aviv and Boston, in 2010. They have raised $4.25 million in venture capital so far, according to its Crunchbase profile. Its investors include YL Ventures, Bright Capital and private investors.