Bazaarvoice plans to offer 9.5 million shares of stock in its initial public offering, raising $114 million.
The stock, priced at $12 a share and traded on the Nasdaq under the ticker symbol, BV, will begin trading Friday morning, according to a news release from Bazaarvoice.
The Austin-based company is offering 9 million shares and other stockholders are offering the remainder.
Initially, when Bazaarvoice filed its S-1 registration papers with the Securities and Exchange Commission to go public last summer, the company planned to raise $86.3 million with its stock priced at $10 per share.
Bazaarvoice provides online social marketing services and software to companies. It helps companies capture and display reviews on their websites and promote their brands online. Its customers include Cabela’s,, Petco, Sephora USA, LG Electronics, Microsoft, Philips Consumer, Proctor & Gamble, Newell Rubbermaid, Orbitz and USAA, among others. The company reported revenue of $64.5 million in 2011 and a net loss of $20 million.
Bazaarvoice has raised $20 million in venture capital from Battery Ventures, First Round Capital and others, according to TechCrunch.
For more information, check out Lori Hawkins’ story in the Austin American Statesman. Reuters also filed a story late Thursday.