Austin-based Mood Media Buys focus4media

Austin-based Mood Media, the parent company of Muzak, announced Monday afternoon that it has acquired focus4media, one of the largest Mood independent affiliates in North America.

The financial terms of the deal were not disclosed.

Focus4media provides sight, sound, scent and system solutions to businesses in the mid-Atlantic region, including Alabama, Florida, Virginia and more places in the Eastern United States.

“This acquisition allows us to expand our client base in a region that continues to grow and show great opportunity,” Ken Eissing, Mood Media’s President of In-Store Media, said in a news release. “Focus4media has a strong leadership team and a history of serving its clients well, and we look forward to continued success in the region.”

“The timing was right for both parties,” Gary Alshouse, focus4media’s CEO, said in a news release. “I’m proud of what our team built, but I’m also excited about the new opportunities that lie ahead for us, together.”

Mood Media reaches more than 150 million consumers each day through its in-store media solutions. The company provides sight, sound, scent and social mobile technology systems for restaurants, hotels, banks, retailers and small businesses.

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