Austin-based Revionics Buys Marketyze

imgresRevionics, which makes price optimization software for retailers, announced Tuesday that it has acquired Marketyze, based in Tel Aviv, Israel.

The financial terms of the deal were not disclosed.

Onn Manelson and Nave Ronen founded Marketyze in 2011. The company has six employees and offices in Phoenix, Arizona and Tampa, Florida, according to its LinkedIn profile.

“This strategic acquisition will truly provide a distinct advantage for our customers – one vendor with unified solutions that can deliver powerful intelligence across market, competitive and customer data to execute a profitable omni-channel strategy,” Marc H. Hafner, CEO, Revionics said in a news release.

The combination of Revionics’ price optimization software with Marketyze’s competitive analytics platform will help retailers become more profitable, according to Revionics. Its customers will receive real-time price monitoring and analytical insights from one source.

“Retail is at the intersection of business strategy and data science,” Manelson, Marketyze Co-founder and CEO said in a news release. “This combination empowers retailers to adopt a more holistic strategy across all their channels to execute a more seamless pricing, promotion and assortment strategy that will yield stronger profits, customer loyalty and competitive advantage. Retailers also benefit from the speed, scalability and economics of our SaaS delivery model.”

Revionics, based in Austin and founded in 2002, has raised $48.2 million in four rounds from three investors, according to its Crunchbase profile. Revionics has more than 40,000 retail customers worldwide including Dick’s Sporting Goods, eBags and Cabela’s.

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