Will Tweet or Facebook post for school supplies. That’s the idea behind a social charity program spearheaded by Austin tech startup Sparefoot, which puts consumers in touch with storage facilities. Sparefoot will donate $3 worth of basic school supplies for every Facebook share and Tweet about what memento they’ve stored since grade school. The donations […]
Mass Relevance closes on $3.3 million in venture financing
May 16, 2012 by Leave a Comment
Mass Relevance announced Wednesday that it has closed a $3.3 million venture capital funding round. Austin Ventures led the series A round and other investors included Battery Ventures, Floodgate Fund, Allegro Venture Patners and Metamorphic Ventures. Mass Relevance plans to use the money to accelerate its growth. Sam Decker, the company’s founder and CEO, said […]
Mass Relevance plans to triple in growth in 2012
December 30, 2011 by 2 Comments
In the old days, people yelled at their TVs. In the digital age, people can tweet their opinion to a television show. And the show just might tweet back with a special offer or advertisement. That’s the sweet spot of an Austin-based startup called Mass Relevance. “It’s a growing trend to integrate social conversations into […]
Austin-based Mass Relevance partners with Twitter
November 10, 2011 by Leave a Comment
Twitter wants to harness the power of TV to encourage people to log on to the micro-blogging site. To that end, it struck up a partnership with Austin-based Mass Relevance today. Mass Relevance created a content curation system for an estimated 250 million tweets each day. For example, NBC’s The Voice used Mass Relevance’s platform […]
SXSW to feature a startup village
September 19, 2011 by Leave a Comment
What do Foursquare, Twitter and Foodspotting have in common? They launched or gained major traction at South by Southwest Interactive in Austin. The SXSW conference has become a magnet for high-tech entrepreneurs looking to get attention for the next big thing. Last year, dozens of entrepreneurs climbed aboard startup buses to code and create companies […]
