Austin-based startup latakoo struck a partnership with NBC News and NBC Universal to provide video transfer services to its news operations.
NBC has been testings latakoo’s technology for the past year.
“We think this is a great moment for us and NBC News,” Paul Adrian, CEO of latakoo, said in a news release. “The Internet offers tremendous possibilities for simplicity, speed, and cost savings to news crews traveling the world. And before latakoo was developed, TV networks had to build expensive proprietary tools of their own or buy very pricey hardware and software. We’ve shown NBC there is a better way.”
“We like the way latakoo works because it’s so easy to use,” Danny Miller, NBC’s Director of Engineering Field and Satellite Operations said in a news release. “A correspondent could review video on a laptop and just drop the best of it into latakoo to quickly send back to the newsroom.”
Latakoo provides TV broadcast businesses with online video delivery, storage and file transcoding and other services.
Tag: NBC
Twitter wants to harness the power of TV to encourage people to log on to the micro-blogging site.
To that end, it struck up a partnership with Austin-based Mass Relevance today. Mass Relevance created a content curation system for an estimated 250 million tweets each day.
For example, NBC’s The Voice used Mass Relevance’s platform to feature tweets about its show during its live broadcast. The ability to get real-time feedback from viewers during the show made it edgy, fresh and plugged in.
Mass Relevance also worked with E! Online during the Oscars to publish the best and most relevant tweets to a microsite the broadcaster created for the show.
The startup works with companies to curate Twitter streams about their brand, product or show and display the content on TV and other devices.
Sam Decker, CEO of Mass Relevance, left another Austin startup Bazaarvoice, to found the company in 2010.
Twitter published this blog post about the partnership saying it extends Twitter’s reach and fills the need from brands, publishers and TV networks looking to expand their content. Twitter also announced a partnership with Crimson Hexagon, which created a social media monitoring and analysis system for brands.
