Polygraph Media is Disrupting the Advertising Industry through Data and Analytics

Chris Treadaway doesn’t chain smoke or drink cocktails all day at his office at WeWork at the Domain. But he is living a Modern-Day version of Mad Men, the AMC TV series that dramatized the lives of ad men in the 1960s at a fictional New York advertising agency. Today, Treadaway is involved in the […]

Polygraph Media launches Facebook data analytics software

Facebook has 900 million users generating gobs of public data every day. Their comments or likes on Facebook pages can provide valuable insights for marketers. But it’s often difficult to mine the data to sort through everything to find meaningful information. That’s where Polygraph Media comes in. The Austin-based startup this week launched its Polygraph […]