By LAURA LOREK Founder of Silicon Hills News The big takeaway from a panel discussion on big data at the Dell Women’s Entrepreneur Network conference is to use data and analytics responsibly. “Use data smartly,” said Matt Wolken, vice president and general manager of information management at Dell Software. Wolken referenced a story in which […]
Compare Metrics Snags $3.8 Million in Follow-On Venture Capital
May 17, 2014 by 1 Comment
Austin-based Compare Metrics, which makes analytics software aimed at retailers, announced that is has received $3.8 million in follow-on venture capital. Austin Ventures led the investment with additional funding by existing investors Julie Allegro of Allegro Venture Partners, Bob Greene of Contour Ventures, Capital Factory, Mike Maples Jr. of Floodgate, Brett Hurt of Hurt Family […]
Google Buys Austin-based Adometry
May 6, 2014 by 2 Comments
In 2007, a startup called Click Forensics began operations in San Antonio. The company, founded by Tom Cuthbert and Tom Charvet, tackled the problem of click fraud online. Austin Ventures provided its initial $500,000 seed stage funding. Click Forensics ended up moving to Austin and pivoted to become a marketing analytics firm called Adometry. On […]
Adometry Expands into New Headquarters
September 14, 2013 by Leave a Comment
By SUSAN LAHEY Reporter with Silicon Hills News Adometry, the Austin Ventures startup that aggregates and analyzes data from multiple advertising streams, is growing like gangbusters and Thursday had an open house to celebrate its new space in the Lakewood Center Building II on Capital of Texas Highway. “We have 110 people,” said Casey Carey, […]
Polygraph Media launches Facebook data analytics software
May 24, 2012 by Leave a Comment
Facebook has 900 million users generating gobs of public data every day. Their comments or likes on Facebook pages can provide valuable insights for marketers. But it’s often difficult to mine the data to sort through everything to find meaningful information. That’s where Polygraph Media comes in. The Austin-based startup this week launched its Polygraph […]
