Category: Austin (Page 252 of 318)

Capital of Innovation Celebrates Austin’s Female Entrepreneurs

images-4The next episode of Capital of Innovation shines the spotlight on “Austin’s Top Female Entrepreneurs.”
The episode premiers on Thursday at 8 p.m. on KLRU-TV and it will be shown again on May 30th at 8 p.m.
The episode introduces viewers to some of Austin’s most intriguing female entrepreneurs. Their accomplishments include a medical device that could have a global impact on health care, a unique car designed for wheelchair-bound drivers, stylish bags spun from recycled bottles, and the transformation of a languishing neighborhood into an entertainment destination.
Laura Kilcrease, founder and managing director of Triton Ventures, and Suzi Sosa, founder of Austin Women Entrepreneurs, provide introductory comments.

Startups Need Access to Capital, Talent and Technology

small-biz-infographicDell travelled the country and met with small business owners to find out what they need to succeed.
The result, a report released this week by Dell and Intel, found that startups and small businesses plan to grow and plan to use technology to help them do it.
But they need access to networks, talent and expertise, access to money to fuel their expansions and access to technology.
Dell met with business owners in nine cities, including Austin, during the last year. The other cities were Atlanta, Miami, the San Francisco Bay Area, Chicago, the Los Angeles and Orange County Area, Philadelphia, Seattle and Boston.
Key findings for Austin:

  • More, or 55 percent, of small businesses expect to expand in Austin than the rest of the country, which averaged 48 percent.
  • More small businesses in Austin, or 67 percent, handle their technology needs themselves, compared to a national average of 57 percent. Compared to the national average of 15 percent, only 6 percent of local businesses in Austin have a full-time dedicated IT staff.
  • Most, or 58 percent, of Austin business owners use personal savings as their top source of funds with only seven percent tapping loans at banks and credit unions.

“While possessing a bright outlook overall, entrepreneurs and small business owners remain uncertain about the future ahead. To compete in today’s global landscape, they need technology to innovate, but it’s not the only thing they need,” Ingrid Vanderveldt, Entrepreneur in Residence at Dell, said in a statement. “Turning a great idea into a successful business also requires access to financing, networking and knowledge.”

Solar Conduction Dryer Wins the Dell Social Innovation Challenge

By SUSAN LAHEY
Reporter with Silicon Hills News

sic_2013_710x300-196778Shital Somani riveted the audience instantly, beginning her 90-second pitch at the Dell Social Innovation Challenge awards by announcing that 25 percent of farmers in India commit suicide. Because of lack of refrigeration, 20-to-30 percent of their harvest is spoiled, leaving them in perpetual poverty. Solar Conduction Dryer, Somani’s team’s entry in the Dell Social Innovation Challenge, would allow farmers to dry that produce, saving it for up to a year, without relying on India’s unreliable power grid.
Solar-Conduction-Dryer-300x200That was the entry that won not only Dell’s Grand Prize of $60,000 but also an additional $1,000 from the audience choice prize.
More than 25,000 students from 100 countries submitted 2,600 projects in the Dell Challenge in 2013, an increase of 60 percent over last year.
Other winning entries included Foot Soldiers, a company that provides inexpensive sandals for people in Bangladesh made from recycled tires. There are nearly 50 million impoverished people in Bangladesh who can’t afford shoes. Walking barefoot subjects them to numerous diseases. Foot Soldiers can produce durable rubber sandals for these people for only $1 a pair. That entry won $40,000 in seed money.
Third place winner was Good Benefits, an American company that creates easily-administered benefits packages for businesses to allow employees to funnel money into causes they believe in. That company earned $20,000.
The other two finalists were Semka, from Mexico which uses blood tests as a non-invasive alternative to biopsies for cancer patients and Sunride, a German team which creates community crowdsourcing for solar power. Each of those teams received $10,000. The company also offered ten outstanding innovation awards worth $5,000 and 25 matching grants for the Start Something That Matters fund.
In total Dell gave $350,000 in seed money to entrepreneurs tackling everything from medical problems to energy consumption and pollution—sometimes all at once. In addition, the company provided hours of mentoring to 250 semi-finalists.
Suzi Sosa, director of the challenge, emceed the event which had a tremendous cast of speakers.
Blake Mycoskie, founder and Chief Shoe Giver of Tom’s Shoes, told his story of learning that children in Argentina couldn’t go to school without shoes, but many couldn’t afford shoes. Already a serial entrepreneur, he decided to start a for-profit business wherein one pair of shoes was given away for each pair that was purchased. The ratio, he explained, was decided on because “I’m not very good at math.” He told a story about asking a woman in an airport about her shoes—Tom’s Shoes—and having her nearly accost him with his own company’s story. His main message to the entrepreneurs: Don’t worry about marketing. If you’re doing something good, your customers will spread the word for you.
Roy Spence, fresh off a plane, quoted Aristotle, Lao-tzu and George Bernard Shaw, who he described as a “weird ass” : This is the true joy of life, the being used up for a purpose recognized by yourself as a mighty one; being a force of nature instead of a feverish, selfish little clod of ailments and grievances, complaining that the world will not devote itself to making you happy.
Spence’s Texas accent may have given a different flavor to the quote than it had coming from the Irish Shaw. Spence told the entrepreneurs to follow his mother’s advice not to waste time being average at what they weren’t good at but to excel at what they were great at.
Peter Frumkin, formerly of the RGK Center for Philanthropy and Community Service in the Lyndon B. Johnson School of Public Affairs at The University of Texas spoke on having dreamed up the Dell Challenge with Tom Meredith, over lunch at the Roaring Fork in 2007.
“We were just going to have a little University of Texas challenge,” he said. “But Tom wanted to go bigger. By the time lunch was over it had gone all over the U.S. I was afraid to order coffee. And sure enough by the time the coffee came, it was a global competition. I’m so delighted you have taken it to such an incredible height.”
The evening concluded with a concert by social activist, Somalian musician K’Naan.

TechStars Expands to Austin

Techstars-logo-1TechStars, a Boulder, Co.-based technology accelerator, is expanding to Austin with a new program that will start in August.
“Forbes and Bloomberg have been calling Austin the No. 1 Boomtown and the best place for your startup for years now, and Google recently chose it as the second city to receive the fastest Internet on the planet,” David Cohen, founder of TechStars, wrote in this blog post. “TechStars exists to put the best mentors and the best entrepreneurs together in the best startup communities so Austin is a natural next stop for us.”
Applications open today and Jason Seats, who has served as managing director of the TechStars Cloud program for the past two years, is moving from San Antonio to Austin to run the new program. Seats co-founded Slicehost, a cloud computing business which Rackspace acquired in 2008. He is also an active angel investor. He has run two TechStars Cloud programs, graduating a total of 24 companies in San Antonio.
“I’ll be heavily involved in the future cloud programs but we are in the process of selecting someone else to manage the day to day operations,” Seats said. “This is great for TechStars because with a program running in Austin in the fall and the cloud program continuing to run in San Antonio in the spring, we’ll have basically year round activity for TechStars.”
Seats hopes and expects that the two programs will continue to strength the relationship and opportunities for collaboration in the technology industry between Austin and San Antonio.
The TechStars program will be housed at Capital Factory, a technology accelerator and incubator in downtown Austin. The TechStars Cloud program takes place every January at Geekdom, a technology accelerator and coworking site in downtown San Antonio.
“As I mentioned at the RISE panel, we think it’s a pretty natural progression when it’s not uncommon to hear the word “Geekdom” at Capital Factory in downtown Austin,” Seats said.
TechStars offers programs in Boston, Boulder, Chicago, New York City, Seattle, London and a specialized “Cloud TechStars” in San Antonio.
The TechStars program invests $118,000 in each company accepted into its program through $18,000 in seed funding and an optional $100,000 convertible debt note. More than 75 venture capital firms and angel investors back the program. The program last three months and provides mentorship and other perks and the chance to pitch to angel investors and venture capitalists at the end. Its companies average $1.6 million in additional financing upon leaving the program.
The deadline to apply for the TechStars Austin program is June 30th.
The TechStars Austin program kicks off August 5th and runs through November 1st.
“We have received enthusiastic support from the local tech groups in Austin and there are already many fantastic mentors and investors involved including Brett Hurt (Bazaarvoice), Tom Ball and Mike Dodd (Austin Ventures), Sam Decker (Mass Relevance), Jeff Dachis (Dachis Group), Kip McClanahan and Morgan Flager (Silverton), Josh Baer and Bill Boebel (Capital Factory), Ned Hill and Aziz Gilani (Mercury Fund), Rony Kahan (Indeed), Rob Taylor (Black Locus) Lori Knowlton (HomeAway), and many more,” according to Cohen.

How to Get Money from VC and Angel Investors

Laura Kilcrease, Brett Hurt, Michele Skelding and Rick Timmins Photo by ©2013, Scott Van Osdol, www.vanosdol.com

Laura Kilcrease, Brett Hurt, Michele Skelding and Rick Timmins Photo by ©2013, Scott Van Osdol, www.vanosdol.com


By LAURA LOREK
Founder of Silicon Hills News

Austin has one of the nation’s most active angel networks through the Central Texas Angel Network, known as CTAN.
Last year, CTAN, with 100 members, invested about $8 million in 28 companies, including 13 new companies and 15 portfolio companies.
Every angel investor is doing it because they are passionate, said Michele Skelding, a CTAN member and angel investor.
She spoke at the RISE Lunch & Learn panel Tuesday on Angel & VC Funding at the AT&T Executive Education and Conference Center in Austin.

Michele Skelding photo by ©2013, Scott Van Osdol, www.vanosdol.com

Michele Skelding photo by ©2013, Scott Van Osdol, www.vanosdol.com

Laura Kilcrease, UT McCombs Entrepreneur-in-Residence, moderated the panel, which included Skelding, Brett Hurt, a serial entrepreneur who has founded five companies and is now an angel investor and Rick Timmins, member of CTAN.
Throughout an hour long discussion, the panelists talked about a wide range of topics including what they look for when deciding to make an investment to tips on how to talk to a potential investor.
A startup must have five critical ingredients to build a successful company, said Hurt. He details them on his blog Lucky7.io. They are a solid business plan, a good team, the proper mindset, funding and culture.
While Hurt, 41, spent the first half of his life building companies, he plans to spend the second half helping entrepreneurs make an impact on Austin. His focus is on ideas that can become big businesses. Hurt co-founded Bazaarvoice which is now a $540 million company.
Laura Kilcrease and Brett Hurt photo by ©2013, Scott Van Osdol, www.vanosdol.com

Laura Kilcrease and Brett Hurt photo by ©2013, Scott Van Osdol, www.vanosdol.com

Hurt has met with 200 entrepreneurs in the last six and he says there are people thinking big in Austin and some of them are thinking really big.
“There are some people who are thinking too big,” he said.
He’s only interested in working with companies that have products like Bazaarvoice and HomeAway. The one difference is if he has his Angel hat on he will make an investment in something different like Deep Eddy Vodka. He actually met Clayton Christopher, the founder of Deep Eddy Vodka, through RISE.
“I’m a huge, huge fan of RISE,” Hurt said. “This is one of the best things the city has going.”
If he makes an investment in a company like Deep Eddy and he gets back three times his investment then that’s just fine, he said.
But normally, he wants to see companies that have a clear path to get to $100 million in revenue or $1 billion in revenue.
“Most of the things I see are not close to that,” he said. “Lifestyle businesses are just fine. I’m a think big guy.”
When it comes to writing a check, Timmins looks at four things. The most important thing is the entrepreneur, he said. He looks for leadership qualities, managing skills, the ability to take advice and listening skills.
“It’s about the person or the people running the company,” he said. “Fifty percent of what I look at when I decide to invest is about the entrepreneur…If there are any doubts in my mind, I don’t do it.”
His second criterion for investment is the company’s technology and whether it’s disruptive enough. He’ll often consult experts to help him assess that.
The third thing he looks at is a customer.
“All you need for me to believe this is one paying customer who believes in what you’re doing and what you’re trying to establish,” he said. “The last thing I look at is the business plan.”
The business plan makes up just 10 percent of his decision making process.
“I don’t believe business plans anymore,” he said. “But I want you to go through the exercise…I want you to go through the process of thinking through it.”
As a venture capitalist, Kilcrease looks at two key aspects: the jockey and the team, she said.
“We know the business plan is wrong but it’s giving us an idea of what you’re thinking,” she said. “The next thing I look at is the market.”
The average angel investment is around $275,000 and the average venture capital round is $2 million to $3 million.
“I think the jockey and the market is key,” Kilcrease said. “The very last thing I look at is the technology. An “A team” will be able to rework the technology to the market or pivot as they go along.”
In addition to VCs and Angels, now investors are starting to see a third category called the Super Angel who is funding the gap between seed stage and Series A funding for startups, Kilcrease said. And another funding source is syndication between angel networks across the country, which can provide funding in the $1 million to $3 million range, she said.
“Don’t just think about angels as a $50,000 check,” she said.
Mentorship that a company gets is more important than the amount of money they receive, Hurt said.
“A business needs capital and mentorship,” he said. “It’s like a marriage. You can take money from angels and it can be your worst nightmare. It’s got to be the right fit.”
CTAN has five funding cycles through the year, said Skelding. And CTAN added office hours as a more informal way to get to know the angel investors and for entrepreneurs to discuss their ideas, she said. One big mistake entrepreneurs make is that they are just not prepared to pitch to investors.
“You’ve got to learn how to speak to an investor,” Skelding said. “They’ve seen thousands of deals.”
Entrepreneurs need to serve up their ideas in a way that is quick and interesting, she said.
Angels will invest in any type of businesses, Kilcrease said.
“If you get the right angel there’s almost no area they won’t consider,” she said. Whereas, VCs have specialized areas they invest in, she said.
Since 2009, Timmins has invested in 24 companies and only one has a chance to be public, he said.
In response to a question about the single biggest mistake people make in their pitch, Hurt said that entrepreneurs go into the VC or Angel pitch and they show a hockey stick growth slide that they don’t believe in.
“Set expectations you think you can meet,” he said.
Rick Timmins photo by ©2013, Scott Van Osdol, www.vanosdol.com

Rick Timmins photo by ©2013, Scott Van Osdol, www.vanosdol.com

Timmins echoed that sentiment saying that entrepreneurs need to set realistic expectations and achieve them.
“If you don’t want the pressure of being accountable then be like my parents and don’t ever raise money,” Hurt said. His dad created a halogen fishing light but turned down an offer from Wal-Mart because he wanted to keep his business simple.
Another audience member asked about when to take additional funding for her business.
“Only take the amount of money that will add value to get you to the next level,” Kilcrease said.

Brett Hurt on How to Raise Money from Angels and VCs

By SUSAN LAHEY
Reporter with Silicon Hills News

Brett Hurt, photo by  ©2013, Scott Van Osdol, www.vanosdol.com

Brett Hurt, photo by ©2013, Scott Van Osdol, www.vanosdol.com

As an investor, Brett Hurt, co-founder of Bazaarvoice and venture partner with Austin Ventures, wants to see a couple big changes in Austin startups in the next ten years. Both of them along the lines of “thinking bigger” as he explained in his Monday RISE session, How to Raise Money from Angels and VCs.
First, he sees Austin as a business to business or B2B town. That’s where the majority of startups focus their attention. But that’s not where the money is.
“I’m hoping companies like HomeAway (which was backed by Austin Ventures) will activate the gene that helps us do more in the (business to consumer) B2C space,” Hurt said.
The other change is to get founders to hold on longer. Hurt pointed out to the room of 25 entrepreneurs that he had the opportunity to sell Bazaarvoice for $25 million. But as a native Austinite, he had in mind creating something big, something that would employ a lot of people and create a big ripple in Austin. So he hung on and now the company is valued at $540 million. That’s a step he’d like to see more Austin startups take, rather than selling to a California company for $10 million or so. He wants to see Austin startups display more perseverance and more ambition.
“A lot of the deals we’re backing at Austin Ventures are early stage companies….we’re looking for series A deals where we can put the capital in to accelerate growth. AV has actually seeded from $50,000 to $500,000 to seed companies from inception. Look how much money went into RetailMeNot ($90 million). The company was growing so fast it would have been completely stupid not to raise money for it.”
Austin Ventures is looking, though, for companies looking to make a difference.
“I only want to work with people who are interested in going big. If I measure the second half of my life by impact, how do I now measure impact. I measure it by how I help others and how many jobs they create. I don’t want to waste my time and I certainly don’t want to waste entrepreneurs’ time. If I can see a clear path where I can help them get to $100 million in revenue I have to see a clear possibility that they can then get to $1 billion. There are companies that are thinking that way, about doing something well beyond themselves.”
“What is lacking in the VC industry today is people who want to change the world,” Hurt said. “If you’re just looking to flip a company, if the goal is just to enrich yourself, you’re not going to change the world. Maybe investors will get 3-to-5 X of their money. If the goal is really to build a big company, you’re going to need a lot of capital to do it.”
Entrepreneurs have to start thinking in terms of what investors are looking for, he said. Had he sold Bazaarvoice for $25 million, it wouldn’t have “moved the needle” for a venture capital fund of $900 million.
One of the keys to success he discovered when pitching Austin Ventures in 2005, Hurt said, was to beat expectations. He presented four scenarios to investors. Level one he knew he could accomplish. But he included levels two through four, because he believed he could pull it off and he wanted to show investors he was dreaming big. Had he started with scenario four, he might have failed to meet expectations and lost his credibility.
“What are the encores? How could this get really big? You don’t set expectations for scenario four. You just make sure you’re real about it.”
Entrepreneurs have a tendency sometimes, he said, to think of investors as having pots of money they’re unwilling to share. They don’t think in terms of “If this was my money.” For example, they don’t first educate themselves on various types of liquidation investors might be looking for: participating, non-participating etc.
“I tried to literally put myself in their shoes,” he said. “If I had the kind of money they have and was putting money into a person like me, what would I want to know? How would I want to be treated?”

Sign Up for AngelHack in Austin

https_proxyDamon Clinkscales, organizer of Founder Dating in Austin, is organizing AngelHack in Austin, which takes place on June 1st at Mass Relevance’s headquarters at eighth and Brazos.
Clinkscales provided the post below and even included a discount to the event for Silicon Hills News reader. So don’t wait, act now.

Ready to take your big idea to the next level?

Then join AngelHack in Austin on June 1st for their global hackathon competition, where you can win $100,000’s in prizes, seed capital, acceptance in a Silicon Valley accelerator, and trips out to Silicon Valley where you’ll pitch your startup to reps from Google Ventures, Andreessen Horowitz, and the largest investors around.

Come alone or bring a friend. There’ll be hundreds of other developers and designers there for you to work with. Full details about the event are here and there’s even a discount for Silicon Hills News readers. For more information about AngelHack visit its website.

Startup Advice from Serial Entrepreneurs in Austin

By LAURA LOREK
Founder Silicon Hills News
BKKg61ZCAAAkRCVStartup founders can learn a lot from entrepreneurs who have been there and done that.
And on Monday, three serial entrepreneurs in Austin shared some of the challenges they faced in building their companies and some tips on how others can succeed.
Sam Decker, co-founder of Mass Relevance, Carl Shepherd, co-founder of HomeAway and Susan Strausberg, co-founder of 9WSearch participated in a RISE lunch and learn entrepreneurship super panel moderated by Ellie Brett, founder of Media Bombshell. About 120 people attended the event held at Mass Relevance’s downtown headquarters and sponsored by Turnstone.
Decker’s entrepreneurial roots go back to fourth grade when he ran a go-kart repair business and that got him into fixing engines.
He started working for Apple out of college. Then he ran three failed startups in the Bay area before Dell called.
“Even at Dell I always sought out the entrepreneurial jobs,” Decker said.
BKNAHbXCcAAg6ckHe worked at turning Dell.com into a big business. But after seven years, he wanted to launch a startup again.
Decker left to work at Bazaarvoice, founded in 2005. After five years, Bazaarvoice had $50 million in revenue and 500 people.
“Any time you are making that move to the next journey you are stepping off a cliff,” Decker said.
He left Bazaarvoice to co-found Mass Relevance, a social media company focused on handling Twitter campaigns for TV, sports and media companies.
Today, Mass Relevance has 85 people and does half its work for brands and half for media and sports teams.
Strausberg grew up in an entrepreneurial family.
“One needed to be in control of one’s own life,” she said.
Over time, she became obsessed with computers. She worked in publishing and film. She founded a publishing company and co-produced BKNAUiBCEAAbSdr“It Came from Hollywood,” a Paramount Pictures film.
She earned the title of “Dot Com Diva” for launching EDGAR Online, a financial data company, in 1995 with her husband Marc Strausberg. They left the company in 2007 to pursue other interests. They moved to Austin a few years ago to launch 9W Search Inc., an advanced financial search engine aimed at mobile users.
Shepherd, co-founder of HomeAway, was not a born entrepreneur.
“I did not come to be an entrepreneur overnight,” he said. “I was a late bloomer.”
At first he worked as a consultant for what is now Accenture and he also worked for magazine publishers.
He cut his entrepreneurial teeth at Hoover’s Online, where he worked as chief operating officer. Hoover’s Online was an information research business and was one of the first successful subscription based companies on the Web. He took the company public in 1999 and stayed on for a few years and then he joined Austin Ventures. That’s where he met Brian Sharples. They had coffee at Starbucks, the one that’s across the street from what’s now HomeAway’s headquarters. At that Starbucks, they started brainstorming ideas for businesses. They came up with one for selling information on outsourcing. But they both settled on addressing the pain in the vacation rental market. They both had families who liked to stay in rental homes instead of hotels when they travelled.
“Renting a vacation home really sucked,” he said.
They set about to fix that problem and came up with HomeAway as a solution.
Today, HomeAway has 1,300 employees on six continents including 600 employees in Austin, Shepherd said.
Next, Brett with Media Bombshell asked the entrepreneurs a series of questions including what was their biggest surprise about being an entrepreneur.
“The biggest surprise is that really great ideas and wonderful people and the best possible teams fail,” said Shepherd.
“So few people understand and embrace innovation,” said Strausberg.
“The highs are higher and the lows are lower,” said Decker. “Every rejection is like a rejection. And every win is like we’re going to be huge.”
But over time, the volatility starts to shrink, Decker said.
The next question Brett asked was what was the toughest challenge the entrepreneurs faced and how did they get through it.
Strausberg said in 2003 Market Watch wanted to buy EDGAR Online but that fell through. They had to pivot the business and find another way to exit the business, she said.
At Hoover’s Online, Shepherd bought a company called Power Rise in August of 2001 and after September of 2001 they had to completely revamp the business and eventually close down Power Rise. They had to pivot Hoover’s Online to go back to a subscription model.
Coming up with a company name is one of the biggest challenges a startup faces, Decker said.
One of the big challenges Mass Relevance faced when it launched was securing an official partnership with Twitter, Decker said. He personally negotiated the rights to use Twitter’s data, which was a critical aspect of their platform.
The panel also discussed how they handled risk. Decker said a good entrepreneur does his best or her best to mitigate risk.
And Shepherd said he has gotten more tolerant of risk during the past five to seven years.
“I feel like I’ve been far more in control as an entrepreneur than I was as an employee,” he said. “And I’m far more aggressive today than I was five or six years ago.”
The panel also gave advice to entrepreneurs.
Don’t lie to the IRS, said Shepherd. He has a 28-year-old son who is running a startup in the Bay Area and that’s the advice he gave him.
“Surround yourself with people and advisors who know what they’re doing,” he said.
“I would say first of all, think twice, then think three times,” Strausberg said. Thoroughly investigate the market, the competition and the validity of the idea, she said. And make sure you’re ready to cope emotionally with the risk and uncertainty of running a startup, she said.
“Think bigger,” said Decker. Whatever you’re thinking about add a zero to it, he said.
“Push yourself,” he said.

How Startups Can Build an Effective Advisory Board

By SUSAN LAHEY
Reporter with Silicon Hills News

Brandon Knicely, managing director of Portico International, photo by Susan Lahey

Brandon Knicely, managing director of Portico International, photo by Tricia Merce

Brandon Knicely, managing director of Portico International and founder of Austin Innovation Partners, has started mid-cap companies and small companies, invested in developing nations and worked for non-profits in New York City. He’s served on advisory boards from New York to Silicon Valley and he’s almost never seen one that was really done right.
The boards had too narrow a focus, frequently just trying to “buy” customers, for example. Or everyone on the board came from the same industry. Often they failed to bring in a facilitator from the outside who could speak plainly and tell the bigwig board members to wait their turns. Knicely gave a RISE session Monday noon at Tech Ranch on how to build an advisory board.
An advisory board, Knicely said, can help a business see the unseen…find out what it does not know. As a venture capitalist, he said, experience taught him to judge in three minutes whether a business was going to make it or not. That’s the kind of knowledge it helps to have on an advisory board. A well placed board member can give you insight to your competition, bring funds your way and help you analyze your market position in addition to bringing your company to the attention of other influential people.
“The number one weakness of startups, the missing link in the chain, is how do we understand the needs of the market and how do we value comparatively those needs?” he said. An advisory board can help with that.
Photo by Susan Lahey

Photo by Tricia Merce

Startups, he said, begin with mentors in the ideation stages and move to advisory boards. By the time they contract someone to be on an advisory board, they have to have their act together, know what they want from the advisor and respect the advisor’s time. He knows people who have effectively used LinkedIn to find advisors who could help with the early stages of the business. But they have to focus on what that advisor’s passion is and make connections based on that. That kind of relationship and mutual interest is going to produce the best board.
Startups should choose advisors with the same care professional teams use to choose their players.
“I love Austin,” Knicely said. “I’ll be buried here…but a lot of startups treat building their business like a pick-up football game. ‘Hey, man, you’re available.”
Not that all advisory members have to be high-performance athletes. Having too many personalities in the room can make it difficult to build consensus and move forward. An advisory board also needs some “quiet doers.”
They shouldn’t be from the same industry. Knicely showed a picture of an apple, loosely pieced together from slices of four different kinds of apples. From a design standpoint it looked cool, but when he asked the audience to evaluate it as a product, they pointed out that some customers might not like the disparate flavors, it might not last very long since sliced apples have a short shelf life, it might be difficult to package and ship—considerations that might have fallen through the cracks in a room full of designers.
He had several other considerations:

  • The relationship should be between the CEO and the advisory board, but communications about meetings etc. should be outsourced. It’s too time consuming. “When you’re starting a business, you don’t even have time to talk to your wife,” Knicely quipped.
  • Meetings should be regular and facilitated by someone from the outside who has the professionalism and emotional maturity to handle conflict deftly but who doesn’t have to worry about offending anyone. He remembered an incident with one board member jabbing a pen into the $300 Egyptian cotton shirt—and the arm– of another. Somebody needs to be there to handle that.
  • Meetings shouldn’t try to cover everything. The CEO has to set priorities and the agenda and outcomes must be clear.
  • Meetings should include fun. With huge corporations, board meetings involve retreats to resorts or at least golf. In Austin, a startup on a budget can find plenty of fun for its advisory board members after the meeting.
  • Startups should require no more than an hour a month—or a 3-hour quarterly board meeting—from advisors. It’s crucial to know, upfront, what kind of time and help the advisor is willing and able to offer and respect that boundary.
  • Advisory board members should be rewarded. Contracts customarily run for two years with a three-month “cliff” meaning no board member receives equity until after three months of solid performance. After that three months, he has generally seen half of a percent to one percent equity per board member.

To get really good advisors, Knicely said, the most important thing is relationship and treating advisors with respect.
“People will ask ‘How did you get this guy on your advisory board?’” Knicely said. “But it’s all about how you treat people.”

Austin Ranks Seventh in Top Cities for Female Entrepreneurs

More and more women are starting up companies.
Intuit, which sells QuickBooks accounting and financial software, ranks the best cities for female entrepreneurs and found that San Francisco ranks first, followed by Seattle and Washington, D.C.
Austin ranks seventh and Houston earns an honorable mention. San Antonio is not on the list.
For more on female entrepreneurs, check out Intuit’s graphic below.

The Top Cities for Female Entrepreneurs [INFOGRAPHIC]
via: The Top Cities for Female Entrepreneurs [INFOGRAPHIC]

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