Zoho is not a typical software company.

The Austin-based company started 28 years ago with one app and today has more than 55.

On Wednesday, Zoho hosted thousands of customers at Zoholics, an annual customer conference held at the Austin Convention Center. The company also unveiled significant enhancements to its offerings for professional developers and application teams. These include early access to new services within Catalyst by Zoho, a pro-code platform designed to help developers rapidly build, test, and launch full-stack, production-ready apps.

Additionally, Zoho announced the general availability of Zoho Apptics, an application analytics solution that seamlessly integrates into existing development workflows, empowering companies to create data-informed roadmaps.

“Developers have expressed frustration about creating custom solutions out of an array of disparate tools,” Raju Vegesna, Zoho’s Chief Evangelist, said in a news release. At Zoho, we are focused on providing a single, trusted source to meet developers’ needs from start to finish.”

Zoho now provides a cohesive platform that reduces time to market and maximizes productivity while ensuring user data remains secure and compliant. From concept to code to analytics, the upgraded Catalyst and the privacy-focused Apptics solution work hand in hand to deliver an unmatched developer experience and increase organizational agility.

Catalyst seamlessly integrates with the Zoho ecosystem and third-party applications, enabling developers to leverage existing infrastructure and data sources.

● Signals: Routes events from sources like Zoho services, third-party sources, or custom applications to handlers (like Catalyst Functions, Circuits, etc.) using Publishers and Subscriptions rules.

 ● NoSQL Database: Allows storing structured, semi-structured, and unstructured data while supporting diverse data types and scaling dynamically with high performance.

 ● Slate: A fully managed frontend platform that lets developers easily build highly customized interfaces that leverage frameworks such as React.js, Next.js, Sveltekit, etc

. ● CI/CD Pipeline: Automates tests and builds for continuous delivery pipelines, streamlining development workflows for faster time-to-market.

Additionally, Apptics prioritizes data privacy and security. User information is safeguarded behind encryption and access controls, ensuring analytics insights are leveraged responsibly without compromising individual privacy.

Apptics provides multi-platform analytics support, covering Android, iOS, macOS, tvOS, watchOS, iPadOS, Windows, React Native, Flutter, and Unity, with web analytics capabilities coming soon. This extensive cross-platform coverage ensures businesses can analyze and optimize digital experiences across diverse channels and touchpoints. The new features are now available for early access, and interested users can sign up by visiting Catalyst by Zoho’s page. Apptics is globally available now and offers a free and pro plan starting at $62 per month when billed annually.

Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company owns and operates its data centers, ensuring complete oversight of customer data, privacy, and security. More than 100 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself