Castel previously served as chief marketing officer, president, and brand officer of Teton Ridge, an omnichannel entertainment company.
Castel brings her global entertainment and consumer brand experience to Colossal, where she will lead international efforts to scale the company’s brand, experiences, consumer products, and emerging media properties.
“It is important for Colossal to bring the importance of our scientific achievements and focus on de-extinction and conservation education to consumers in all mediums,” Ben Lamm, Colossal CEO, and Co-Founder said in a news release. “Emily is the global brand leader who is best suited to bring Colossal there given her extensive entertainment background, knowledge of global consumer marketing, and proven track record in franchise marketing.”
Castel previously ran a creative consultancy in Hollywood, FIVE33, which included clients Disney, Pixar, Universal and Paramount. She ran global marketing strategies for numerous entertainment properties, including the one-billion-dollar Tim Burton’s Alice & Wonderland, the Pirates of the Caribbean franchise, and JJ Abrams’s 2013 Star Trek.
In 2013, Castel joined Legendary Entertainment as Chief Marketing Officer after Legendary acquired FIVE33. While on the executive team, Castel oversaw all movie, TV, and entertainment launches, including global marketing, licensing, consumer products, and event activations. Castel successfully worked with distribution partners Warner Bros and Universal on Legendary-produced IPs, including Pacific Rim, Godzilla, Jurassic World, Warcraft, and Kong: Skull Island. Castel led the development of the MonsterVerse franchise mythology, which has gone on to gross $2 billion worldwide.
After leaving Legendary in 2017, Castel launched her UK-based consultancy Castel Creative, where she served as founder and CEO. During that time, she focused on adding strategic value to brands and IPs, including the Kingsman franchise and Rocketman for Marv Studios, while maintaining an advisory role at Legendary Entertainment.
Now at Colossal, Castel will lead a growing team of brand and consumer hires, including the newly appointed EVP of Design, Chris Klee. An award-winning design team leader, Klee was formerly the Chief Creative Officer of Hypergiant Industries.
“I look forward to building the Colossal brand into the market leader in the space and continuing the inspiring work that the team has been undertaking,” said Castel. “I’m excited to start the next chapter of my career with the world’s first de-extinction company. It is an opportunity to drive innovation in the sector, using entertainment to inspire global communities to engage in Colossal’s pioneering mission to preserve species and further their existence on earth.”
Since launching in September 2021, Colossal has raised $225 million in total funding led by the United States Innovative Technology Fund (“USIT”), with participation from At One Ventures, West River Group, Paul Tudor Jones, Breyer Capital, Animal Capital, Bob Nelson, Tim Draper, Victor Vescovo, In-Q-Tel, Builders VC, Peak6, among others.
Colossal was founded by emerging technology and software entrepreneur Ben Lamm and world-renowned geneticist and serial biotech entrepreneur George Church, Ph.D. Colossal creates disruptive technologies for extinct species restoration, critically endangered species protection, and the repopulation of critical ecosystems that support the continuation of life on Earth.