Dolly Parton, courtesy of SXSW

For the first time ever, Dolly Parton will perform at SXSW on Friday at the Austin City Limits Live at the Moody Theater.

She’s also involved in SXSW 2022 in a big way.

In addition to her live performance, Parton has written a book with best-selling author James Patterson, titled Run, Rose, Run. Parton has also created a music album that accompanies the book.

Parton will sit down with Patterson and Connie Britton, Emmy and Golden Globe Award-nominated actress, at 8 p.m. on Friday to discuss their collaboration on the novel, Run, Rose, Run.

In addition, Parton is parting with FOX Entertainment’s Blockchain Creative Labs to launch “Dollyverse” an audience-centric Web3 experience at SXSW.

Scheduled to open for Parton and Patterson are Kovic, Callie Twisselman, Electra Mustaine and The Brothers Moore.

 The entire event will be streamed live for free on “Dollyverse” by Eluvio, which also will power the “Dollyverse’s” NFT sales.

The “Dollyverse” will release an exclusive selection of official and certified Dolly NFT collectibles, including limited-edition NFTs of the Run, Rose, Run music album and a limited series of Dolly-inspired NFT artwork, for purchase during and after SXSW.  In-person attendees at Parton’s performance will be able to claim a free NFT, while fans streaming the event will be able to receive tokens authenticating their participation.

“There’s almost nothing more important to me than connecting with my fans.  And I’m almost always up for trying something new and different,” Parton said in a news release.  “I’d say releasing NFTs at my first ever appearance at SXSW, with James Patterson by my side, definitely counts as new and different!” 

“I am a huge Dolly Parton fan.  Who isn’t?  She is a national treasure, whose important contributions to the world transcend her incredible work as an entertainer,” Scott Greenberg, CEO of BCL said in a news release.  “Dolly is a true pioneer who brings the highest level of quality, heart and authenticity to everything she touches, which is why she’s the perfect person to introduce to the mainstream audience an easy-to-use, Web3 experience that will live stream her SXSW event and provide them the opportunity own and enjoy her music — not just a right to stream it – all designed to bring Dolly even closer to her fans.”

“Dolly Parton’s participation in SXSW 2022 fulfills one of our longtime goals and we’re absolutely ecstatic to have her involved in this year’s event in such a unique way,” said Hugh Forrest, Chief Programming Officer for SXSW.  “Beyond her legendary status in the music industry, Dolly embodies the SXSW spirit as she extends her unique brand of creativity across many verticals. Most importantly, Dolly serves as an inspirational and unifying role model for millions of fans — spanning different ages, occupations, and viewpoints — from all over the world.”

In addition to the performance, book, album and Dollyverse, Parton is also featured in the documentary Still Working 9 to 5 which revisits the hugely popular Working 9 to 5 Movie that Parton starred in along with Jane Fonda and Lilly Tomlin. The comedy brought to light the struggles of working women in the workplace. The documentary explores how the movie was made and its feminist empowerment message and the underlying fight for women to get equal rights in the workplace along with equal pay.