KERV Interactive, an Austin-based video ad startup, has raised $11 million in funding.

Vestech Partners, a private equity group, led the investment.

KERV has created interactive video technology that helps brands engage with consumers. Its customers include eBay, Hewlett-Packard, LG Electronics, Fisher & Paykel, and Lamborghini.

“KERV represents the next generation of consumer experience in visual technology,” Riadh Fakhoury, founder and managing partner at Vestech Partners, said in a news release.  

Vestech Partners has led rounds in multiple technology companies and participates in high-end technology opportunities with huge institutional investors such as Lightspeed, Blume, Magma Ventures, Samsung and Bessemer.

KERV has created a digital video platform that uses its patented technology using Ai and machine learning techniques to recognize objects in a video and lets viewers click on them to learn more about products and services and other content.

“In 2018 and 2019, KERV was awarded for its technology, alongside other digital advertising wizards representing Hollywood’s elite, and received a Lumiere Award for “Best Interactive Brand Experience,” according to a news release.

Jon Flatt is the CEO of KERV Interactive. Previous to KERV, Flatt was the founder and former CEO of Red McCombs Media. In 2009, LIN Digital, an online advertising and media services company based in Austin,  acquired Red McCombs Media.