RetailMeNot appoints Marissa Tarleton as its new Chief Executive Officer.

Cotter Cunningham, founder and CEO, will become the company’s chairman.

Tarleton has served as RetailMeNot’s chief marketing officer since 2015. In that role, she has led the company’s brand, consumer, and business marketing and communications initiatives. She is responsible for “driving significant transformation for the business,” according to a news release.

In addition to his new role as chairman, Cunningham will take on a new role with MacAndrews & Forbes, owner of Harland Clarke Holdings and RetailMeNot, working on new emerging technology ventures and initiatives.

Cunningham founded RetailMeNot, then called Whale Shark Media in 2009. Silicon Hills News’ did this profile of the company early on. Since its founding, RetailMeNot made more than 15 acquisitions, raised nearly $300 million in venture capital, and lead the organization to an Initial Public Offering in July 2013. In 2017, San Antonio-based Harland Clarke Holdings bought RetailMeNot.

“It has been one of my greatest achievements to build a successful company from the ground up. With a mission of saving millions of people money while building great technology, I am fortunate to have had a tremendous nine years in this role,” Cunningham said in a news release. “I look forward to my continued service as chairman, and I am excited that Marissa Tarleton will take the reins as CEO. Under Marissa’s leadership, RetailMeNot will continue to deliver on its promise of being the ultimate savings destination.”

During her time at RetailMeNot, Tarleton has launched two new sub-brands, RetailMeNot Everyday and RetailMeNot Rx Saver. Those brands resulted in more customers and more revenue for RetailMeNot. Tarleton was also named a top 50 CMO on the inaugural Forbes CMO Next list in 2018. Previously, Tarleton worked at Dell in multiple regional and global marketing and e-commerce leadership roles. Before that, she worked in advertising in New York City for both Ogilvy & Mather and Foote Cone & Belding.

“Cotter has not just led a successful business, he has also created an incredibly vibrant and beloved company culture. I would like to thank him for his leadership and mentorship, and I look forward to building upon his immense success,” Tarleton said in a news release. “I am honored to serve the millions of consumers who count on RetailMeNot to save money, the marketers who depend on RetailMeNot to drive revenue, and the top-notch talent at RetailMeNot who make it all work.”

Tarleton will report to Erik Prusch, the new chief executive officer of Harland Clarke Holdings.

“It’s an exciting time at Harland Clarke Holdings and RetailMeNot. Together, we are well-positioned for strategic growth,” Prusch said in a news release. “Cotter has built an extraordinary company. I want to offer my sincerest thanks to him for all that has been accomplished and look forward to our continued work with him in his new role. I would also like to extend sincere congratulations to Marissa as she takes on her new leadership role. I am thrilled about the future ahead.”

RetailMeNot is an online coupon site that connects consumers with retailers, restaurants and brands, both online and in-store.