Bernie Brenner, founder and CEO of Rollick

Rollick announced Thursday that is has closed on $8.3 million in venture capital funding.

The Austin-based company, which has created an online platform for dealers and retailers to sell powersports, RV, marine and industrial equipment, has raised $14 million to date.

Austin-based LiveOak Venture Partners led the Series A round with participation from new investors Anthem Venture Partners and ManchesterStory Group and existing investors Silverton, Autotech Ventures and Capital Factory.

In addition, Krishna Srinivasan, founder partner of LiveOak Venture Partners, will join the Rollick board of directors.

Rollick plans to use the funds to expand its product offerings to dealers and manufacturers as well as to further expand into the Powersports and RV industry.

The company also used some funds to buy AVALA Marketing Group last month. AVALA specializes in the marine, RV and industrial equipment industries.

“We like to back exceptional teams targeting large and underserved markets. Rollick embodies that with an accomplished team, deep domain expertise and an innovative solution for the entire ecosystem of dealers, manufacturers, and buyers,” Krishna Srinivasan, founding Partner, LiveOak Venture Partners, said in a news release. “Given the rapid impressive traction, Rollick is poised to become a market leader across these categories,” Srinivasan added.

“We’re fortunate to have LiveOak, ManchesterStory, and Anthem join our investment team,” Bernie Brenner, founder, and CEO of Rollick said in a news release. “Krishna will be an incredible asset to our board of directors as well – he’s one of the most impressive venture capitalists I know, well-respected, and has deep experience in helping tech companies grow.”