“It comes down to respect for your audience,” Goetting said. “Would you want to sit through this presentation that you’re about to give?”
- Failure to Strategize the Big Picture – Presenters don’t take the time to strategize the big picture – they just start creating. And that results in a fragmented, disjointed experience for the audience.
- Competing with the Slides – Slides are a standalone resource. Creating slides that are complementary and help further the point vs. a substitute for hearing the presenter speak.
- Too Many Lists and too Much Text – When it comes to visuals, the biggest mistake is treating a presentation like a document. Lists, full sentences, full paragraphs – something the audience will never be able to sort out when they are seeing it on screen. Driving a visual emotional connection with your content is what should be done, and it’s so rarely done. I partially blame corporate templates because you are put in a box from the start.
- Bad Visuals – The difference between a photo that is a half a screen and a photo that is a full screen is immense. You get much more immersion in the content when it’s a full-screen photo. So not paying attention to the visual emotional part of it.
- Too Much Jargon – Corporate jargon, tagline, and branding. People are afraid to go outside the template set up by companies.
- Jamming too Much Into a Presentation – Less is more absolutely when it comes to in-person presentations.