BuildASign team photo

BuildASign sold Tuesday to the parent company of Vistaprint.

Cimpress, based in the Netherlands, bought BuildASign for $280 million.

“We are excited to welcome BuildASign to Cimpress. They bring strong talent, a customer-centric culture, low-cost production operations and strong e-commerce capabilities that work seamlessly together to serve customers with market-leading prices, fast delivery and great customer service,” Robert Keane, president and chief executive officer of Cimpress, said in a news release.

Founded in 2005, has been on a steady growth track. (Silicon Hills News did this story in 2012 on its bootstrapping success.) In 2015, PWP Growth Equity took a controlling interest in the company, which has more than 400 employees. The company runs, which delivers quality canvas prints to customers and, which provides signs and other promotional items for businesses.

Cimpress plans to accelerate BuildASign’s already-fast growth in home décor and reinforce their market position with business signage, according to a news release. BuildASign’s revenue for the 12 months ended August 31st, was about $129 million, up 20 percent from a year ago, according to a news release.

“We are excited to be entering this next chapter for BuildASign, and are thrilled about the opportunities that joining Cimpress will create for our customers and team members,” Bryan Kranik, BuildASign’s chief executive officer, said in a news release. “Through a combination of our large format expertise and Cimpress’ procurement scale and MCP technology, we look forward to continuing to grow in large markets by allowing our customers to express their identity across a wide variety of products.”

Pending regulatory approval, Cimpress expects the transaction to close as early as the beginning of October.