Michael Norman as vice president of software development at eRelevance Corp.

eRelevance Corporation, an automated marketing service for small to medium sized businesses, announced it has added two new executives.

The Austin-based company hired Michael Norman as vice president of software development and Melonie Poole as director of client success.

“We are very pleased to add this level of leadership and expertise to our executive team,” eRelevance CEO and Co-founder Bob Fabbio said in a news release. “We’re experiencing exponential growth and disrupting a multi-billion-dollar market. To position ourselves for continued success, we’ve brought on proven experts to lead the development of our marketing automation platform and optimize our clients’ experience in an ever-evolving SMB market. These roles are key to our long-term growth and success.”

Norman has more than 15 years experience in software development, business and technical initiatives, product design and management. He previously worked at RetailMeNot, Bazaarvoice, Lombardi, BorrowersFirst and Trilogy Software. At eRelevance, he will lead the software development team.

Melonie Poole as director of client success at eRelevance Corp.

Poole previously held leadership roles at Catapult Systems and was most recently chief customer officer at Strategic SaaS, a cloud services provider. She is responsible for the overall client experience and client success at eRelevance.