Jim Eustace, founder and CEO of Get Smart Content, courtesy photo

Jim Eustace, founder and CEO of Get Smart Content, courtesy photo

Get Smart Content, which makes a personalized marketing platform, has raised $1.75 million, according to a form filed with the Securities and Exchange Commission.

The Austin-based startup plans to use the funds to expand its sales operations and marketing efforts, according to a news release. Investors included Virgo Capital and Origin Ventures. To date, the company, founded in 2011, has raised $6.92 million.

“B2B decision-makers want to quickly understand how a vendor’s products and services can help them hit their growing corporate goals, but many websites fail to engage prospects due to their generic content,” Brent Hill, Partner, Origin Ventures, said in a news release. “Get Smart Content’s personalization technology increases the effectiveness of programmatic media spend and marketing automation by delivering the right message to the right prospect, at the right time.”

Get Smart Content’s customers include HPE, GE, and IBM.

“Marketing personalization is quickly becoming a must-have for companies looking to accelerate their growth in 2017. As marketers look to scale their account-based marketing programs, website personalization offers a unique approach to tailor the digital experience for key accounts and their associated contacts,” Jim Eustace, CEO and Co-founder of Get Smart Content, said in a news release.