Magnitude_Logo-RGBAustin-based Magnitude Software announced Tuesday plans to buy Simba Technologies, a data and analytics firm.

The terms of the deal were not disclosed.

“This acquisition furthers our strategic vision to enable enterprise-wide visibility and insights for corporate performance management,” Chris Ney, Chairman & CEO of Magnitude Software, said in a news release. “As data heterogeneity expands exponentially, so does the complexity of connectivity challenges that Simba can help solve, accelerating our ability to put data into the hands of business users.”

Simba Technologies provides data access between front-end applications and back-end data sources. Its customers include Microsoft Corp.

“We are thrilled to become part of the Magnitude Software family,” Amyn Rajan, CEO of Simba Technologies said in a news release. “Simba perfectly complements the existing Magnitude Software solutions, allowing for connectivity to more diverse applications and a wide array of data environments.”