CondedigitalCondé Nast, the publisher of Wired, Vanity Fair, GQ and The New Yorker, Monday announced plans to open a new digital innovation center in Austin with 50 employees.

The center will serve as the company’s outpost for its digital teams with a focus on engineering and product development for Condé Nast’s digital portfolio.

Condé Nast is one of the first major media companies to open an office focused on innovation in Austin.

“Austin has become an epicenter of digital talent and creativity, and establishing our presence there will not only enable us to accelerate our growth, but it also will provide us with insight into cutting edge technology and keep us at the forefront of the industry,” Fred Santarpia, executive vice president and chief digital officer of Condé Nast, said in a statement. “As the next generation of consumers looks to be informed, entertained and inspired, we will be sure to make our content available to them in the most dynamic and compelling ways on every imaginable platform and device.”

Condé Nast plans to open its office in July with up to 50 employees in the first year including engineers and product and design focused talent. Condé Nast also has digital teams in New York, San Francisco, Chicago and London.

“Condé Nast has a long and storied legacy of providing insightful, high-quality and artistic content, and Austin’s dynamic and innovative community is a natural complement to their mission,” Phil Wilson, Chair of Opportunity Austin, an initiative of the Austin Chamber, said in a news release.

Condé Nast grew its digital audience by 45 percent, year over year, in January of 2016, according to comScore, with six of its brands experiencing their best traffic months ever.

Condé Nast’s magazines include Vogue, Glamour, Condé Nast Traveler, Architectural Digest, and more. Condé Nast also recently acquired Poetica, an editorial tech company.