Vyopta and AVX Partners, courtesy photo

Vyopta and AVX Partners, courtesy photo

Vyopta, a video analytics firm, Thursday announced a $5 million Series A funding led by Austin-based AVX Partners.

Austin-based Vyopta works with big companies to help them collaborate internally and serve customers better with videos. It has more than 70 customers including Vista Print and the Department of Veteran Affairs. It makes an analytics platform that lets companies monitor, support and optimize video.

With the funding, Vyopta, with 25 employees, plans to hire 35 more employees by July. New hires will include positions in software development, product management, sales, marketing and customer success.

“Vyopta is a rising player in Austin’s tech scene, and we are excited to use this funding to develop our products and build out our organization with over 35 planned hires in the next few months,” Alfredo Ramirez, CEO of Vyopta, said in a news release. “Our partnership with AVX will ultimately help to establish Vyopta as a core technology company in Austin and in our industry.”

Chris Pacitti, managing member of AVX Partners as well as general partner at Austin Ventures, led the funding. AVX Partners will provide a designated team of C-suite-level operational advisors to support Vyopta with marketing, development and operations. The advisory team includes three alumni of Austin-based SolarWinds: former CEO Mike Bennett, former CMO Rita Selvaggi and former VP of Technology Josh Stephens.

“The enthusiasm coming from our hand-selected advisory team combined with Vyopta’s achievements and vision felt like a perfect match for AVX,” Pacitti said in a news release. “Vyopta is distinct in their category, they have a strong management team in place and we are excited to back them and take things to the next level.”