LawnStarter-Press-Kit---Logo-200x48Lawn care is a big business nationwide.

But it’s a highly fragmented industry with a lot of mom and pop businesses.

That’s where LawnStarter has found its sweet spot. The on-demand lawn care service has found success in Austin, Orlando, Florida and Washington, D.C. hooking up lawn care providers with customers and now it’s branching out to other Texas cities including San Antonio, Houston, Dallas and Fort Worth. It also launched service this week in Jacksonville, Florida.

The Austin-based startup, founded in 2013, has created a simple-to-use online system that gives consumers the ability to easily order, manage and pay for lawn care services.

“LawnStarter’s goal is to make ordering lawn care service as easy as ordering a pizza,” Ryan Farley, co-founder and chief operating officer of LawnStarter, said in a news release. “The old, complicated way of hiring a lawn care provider is a thing of the past. Our technology, coupled with our top-tier customer service, is bringing a modern, customer-friendly approach to lawn care.”

“As we enter our five new markets, LawnStarter continues to grow as an innovator and key player in America’s on-demand economy, which was estimated at $18.5 billion in 2015,” Farley said.