4a8a10fb50d0c3d3cc0389357b295b43Vendini, a San Francisco-based live events company, announced Friday it has acquired CrowdTorch, an Austin-based consumer ticket and live event platform, previously owned by Cvent.

The financial terms of the deal were not disclosed. Its Vendini third acquisition since its founding in 2001. Vendini plans to keep the CrowdTorch ticketing platform and operate it as a wholly owned subsidiary. It also announced the company’s engineering and support teams will join Vendini.

“We are incredibly excited about this acquisition of CrowdTorch,” Vendini CEO Mark Tacchi said in a news release. “This allows us to jump further into the B2C ticketing marketplace, integrate some great technology into our solution and reach deeper into new verticals like clubs and comedy.”

Vendini also has offices in Petaluma, California, Boston, New York, Knoxville, Tennessee and Vancouver, Canada.