alertmediaAlert Media, a platform for interactive mass notification, announced Tuesday that it has raised $4.16 million in a Series A funding round.

The Austin-based startup plans to use the money for product development and to hire more sales and business development employees.

Silverton Partners led the founding round which included participation from ATX Ventures and Capital Factory. Alert Media’s customers include several large companies in the telecom, manufacturing, shipping, energy and healthcare industries.

“Every large or complex organization that sees our platform in action gets very excited about the possibilities,” Brian Cruver, founder and CEO of Alert Media, said in a news release.

Alert Media offers its customers a cloud-based platform that lets them access and send notices from anywhere using any kind of device. A lot of customers use the platform for emergency communications, but it’s also being used for more common business notices, according to the company.