The business sells striped shirts for women, kids and babies in a variety of colors, fashioned after school colors or the colors of professional sports teams. She found some initial success. FedEx selected stripedshirt for its FedEx + Me program for small businesses. And they provided her with some professional marketing services like a video.
But after several years, Beck still has thousands of T-shirts in her garage and guest bedroom and now she’s ready to move on. For her stripedshirt KickSTOPPER, Beck is offering customers 50 percent of their order at www.stripedshirt.com by entering “kickstopper” as the coupon code at check out.
“It is deliberately a very public – and hopefully funny – way for me to tell the world stripedshirt failed,” according to Beck.
“I’m also doing this because I gave stripedshirt 5 years and I’m quite proud of that effort,” Beck wrote in a blog post. “Being an entrepreneur is really hard, and there is no shame in the fact this business didn’t fly. We are always talking about businesses launching, about start ups. We rarely talk about shut downs!”
Since launching her KickSTOPPER 48 hours ago, Beck reports on Facebook, stripedshirt has found “success in failure” with 540 shirts sold, 2,600 YouTube views and 97,000 Facebook views.
Full disclosure: I’ve bought a few shirts from stripedshirt.com. And I can attest they are great shirts.